

Asia
Tier One Entertainment lands major deal with GroupM
Tier One Entertainment announced their partnership with the world’s leading media investment company, GroupM. As the first and only Philippine esports and gaming company GroupM is partnered with, this is a landmark moment that opens a wide array of avenues for Tier One and the Gaming Entertainment industry to grow and expand.
Southeast Asia’s leading esports company Tier One Entertainment has inked a major deal with the world’s leading media investment company, GroupM. With this landmark partnership, Tier One Entertainment hopes to accelerate the growth of the company and the gaming entertainment industry as a whole.
“It’s been a long term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry. We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.” – Joanne Llavore, CCO of Tier One Entertainment
Upon its launch, Tier One Entertainment stated that ‘bridging the gap between gaming and mainstream’ is one of its core goals. To them, the GroupM partnership will enable Tier One to pursue that goal more actively than ever, leveraging the fact that GroupM owns three of the five top media agencies and has access to some of the biggest brands on the planet. Through this partnership, the touchpoint between brands and gaming talents becomes more streamlined which then allows more mainstream brands to understand and leverage the commercial power of esports and gaming.
Despite its rise as a phenomenon, esports and gaming largely remains an endemic sponsor-dominated industry, especially in Southeast Asia. Tier One hopes that with GroupM’s considerable network and resources, they can work to change this, bringing more eyes to the industry and their talents.
“While we have made great strides towards bringing gaming and esports to more mainstream audiences, the fact that a company like GroupM chose us as a partner is a real game changer. This shows that the advertising industry is finally confident and believes in the power of esports in Southeast Asia.” -Tryke Gutierrez, CEO of Tier One Entertainment
This partnership also comes at an opportune time, as Tier One looks to expand to more countries in 2021 and beyond. GroupM will be instrumental in mirroring the model of success that Tier One pioneered in the Philippines to other countries across the region. They will ideally allow Tier One to scale up at an unprecedented rate.
“Seeing the growing interest for e-sports in the Philippines, it is naturally becoming a new venue for our clients to reach out to new customers. With our partnership with Tier One, we are able to have access to premium content and a team of experts, which will be highly beneficial to our overall proposition. We are already starting to offer this new content to all our clients through INCA, our Content Performance solution.” -Laurent Goirand, Head of Digital at Group M
With GroupM behind them and a year of big plans in tier One’s calendar, it will be exciting to see where they can bring their signature brand of #TrulyTopTier culture next.
Asia
Bloomberry Resorts Corporation Appoints Gregory Francis Hawkins as Director, President and COO

Bloomberry Resorts Corporation (BRC) has appointed Mr. Gregory Francis Hawkins as its Director, President and Chief Operating Officer.
Mr. Hawkins joined Bloomberry in November 2023 to head Solaire Resort North as Chief Operating Officer (COO). In December 2024, with the retirement of the previous BRC President and COO, Mr. Hawkins was appointed as Acting COO of Bloomberry Resorts and Hotels, Inc. (BRHI) to oversee both Solaire Resort North and Solaire Entertainment City. In February 2025, he was designated as Acting COO of BRC.
Mr. Hawkins has extensive experience in the hospitality and gaming industries having previously held senior roles in various jurisdictions including the Philippines, Macau, Australia and New Zealand.
The post Bloomberry Resorts Corporation Appoints Gregory Francis Hawkins as Director, President and COO appeared first on European Gaming Industry News.
Asia
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening

Iveda, a global leader in AI-driven video surveillance and smart-city technologies, announced that Subic Sun Development Inc. has chosen the IvedaAI platform as the video surveillance solution for the soon-to-open Subic Sun Resort, Convention & Casino. IvedaAI was selected early in the build-out to inform camera placement and ensure frictionless integration with future-ready, AI-powered analytics. Located on the former U.S. naval base in the Subic Bay Freeport Zone—a special economic hub that hosts thousands of international and local businesses—the resort will feature 500 guest rooms, a state-of-the-art convention center, a luxury casino and two Accor-brand hotels, Ibis Styles and Mercure, scheduled to open in December 2025.
The decision comes as global resort operators sharpen their focus on safety, service and operational efficiency. The global resort market generated $347 billion in 2024 and is projected to reach nearly $945 billion by 2030, an 18.5% CAGR. IvedaAI’s AI-enabled video analytics will help property staff lower security costs, respond to incidents faster and unlock data-driven insights that boost both guest satisfaction and bottom-line performance.
“Iveda being selected as a premier security and surveillance provider before the first Subic Sun Resort guest ever checks in is a powerful endorsement of our commitment to providing state-of- the-art monitoring technology. By designing camera layouts around IvedaAI’s real-time analytics, Subic Sun can optimize coverage, reduce blind spots, and deliver safer, smoother guest experiences—without a costly equipment overhaul. We expect more ground-up projects to follow this blueprint,” said David Ly, CEO and Founder of Iveda.
Iveda Philippines—Iveda’s joint venture focused on nationwide smart-city deployment—secured the Subic Sun contract and will oversee the on-site rollout. The win represents the team’s first major hospitality project and advances its plan to generate US $3 million in smart-city revenue by FY 2026, building on the broader initiative it announced last year.
The post New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening appeared first on European Gaming Industry News.
Asia
FUN88 Thailand Celebrates 17th Anniversary with 17 Spins, Rewards & Newcastle Match Trip

FUN88 Thailand, a top online gaming platform, is celebrating its 17th birthday with a special month-long event full of exciting rewards and lucky missions. The promotion, running from June 2 to 30, allows members to win amazing prizes like a 7-day trip to watch a live English Premier League Newcastle United match, a luxury Royal Oak watch, 17 spins for a special Anniversary Badge and many more guaranteed rewards.
With the theme “Play with FUN, be FUN”, FUN88 promises a fun and rewarding experience for all players.
How to take part in FUN88’s 17th birthday to win big:
• BE FUN Lucky Spin: Complete daily or event missions to earn spins. Every spin is a guaranteed win. Grand prizes include a NUFC new season football trip to England, a luxury Royal Oak watch and more.
• Daily Check-In: In the new Rewards Lobby, members who topped up in the past 7 days can check in daily for rewards up to 12,888 THB.
• Top-Up on 8th, 18th, 28th: Get 5 extra spins just by topping up on these special dates.
• Extra Missions: Try missions like Virtual Sports, SOS Insurance Slots, or join “Road to World Cup I” for even more spins.
• Anniversary Badge: Spin the BE FUN Wheel 17 times during the event and get the exclusive 17th Anniversary Badge.
All event details are available on the FUN88 Promotions page.
The post FUN88 Thailand Celebrates 17th Anniversary with 17 Spins, Rewards & Newcastle Match Trip appeared first on European Gaming Industry News.
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