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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD

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Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!

Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.

But how do you actually pass it to the machine?

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Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a betting company’s CRM division. Then we will see how it is automated with Smartico’s platform.

A word about the platform before we begin. It has three major parts:

  1. Real time marketing application
  2. Gamification tool
  3. Real time business intelligence (BI) module

 

Sportsbook Operator’s Conventional Promotional Method

The CRM division of every major Sportsbook works super efficiently to attract maximum players to punt on the games that they promote.

Let’s take a look at how the CRM division works before a major game of European football.  The CRM division sends all sorts of promotions and intimations to players in their databases.

Promotions can be in the form of any format, mainly the following:

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  • Emails
  • SMS on their phones
  • Messages on their social media feeds like Facebook or Twitter timeline
  • Push notifications to the app users
  • Pop-ups on the website

The operators have to get the text needed for emails and message notifications, videos and graphics for social media promotion for each game separately and schedule their sending on appropriate timings on CRM software.

Then there are the categories of players, or buckets as they are sometimes called. For example,

  • one bucket of regular, loyal customers,
  • another comprising occasional customers,
  • yet another having only newly joined customers,
  • another bucket comprising dormant customers and so on.

For each bucket, the promotional feature has to be customized. That is, different versions of emails, social media graphics and messages are ideally required for each category of players. Some clusters of customers will also need some kind of bonuses or offers to spur them into punt for this game. So the CRM operators have to add information about such bonuses manually too.

As you can see, it involves cumbersome manual work and there is a good chance that the intended message still may not reach the right player.

Automation can make the process easy and ensure that each player receives exactly the right kind of messages and intimations.

Inside the Automation Process with Smartico

Smartico’s three-pronged software application makes life easy for CRM operators.

The operators need to get the various kinds of creatives done as previously – text, graphics, video and all that. They have to create at least one template for each mode of communication too: for email, SMS push notification, social media posts and so on.

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That’s all. The software will take care of the rest.

It uses special dynamic tags to deliver the right kind of content about the right match to the right players through the right channel by leveraging the real time BI module that churns live player data.

The CRM operators can select the games from a list of upcoming games across leagues that they want to promote. The software will initiate an automated marketing campaign at a scheduled time before each match.

One of the software’s most useful features is the Campaign flow builder, which allows the operators to create the flow and order of sending various modes of communication. For example, first send emails, then push notifications or SMS, then social media promotions and and finally show a popup when the player logs in to the website or app of the sportsbook.

Each of the communication will contain two kinds of creatives:

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  1. Fixed
  2. Dynamic

Fixed communication will be the text, graphics and video that are intended to persuade the players to sign in and place bets.

Dynamic communication refers to the text and graphics that provide the information that keeps on changing from match to match: such as the names of the competing teams, the league, stadium, date and time of the match and such like. If the communication offers bonuses or special offers, the text and graphics depicting the bonus or offer are also will be part of the dynamic communication.

The software will automatically populate the dynamic elements in each communication based on the real time data of player behavior data and preferences.  For this the software makes use of something called dynamic tags.

To sum up, the work flow of the operator changes as follows:

  • Create the templates of email, messages, graphics and videos
  • Choose the matches that need to be promoted
  • Select with the targeted population of customers (That is, the operator can opt for promoting Bundesliga matches just to the players who routinely bet on Bundesliga matches only)
  • Set the starting time for the campaign – how many day, weeks or even months before the match (even if matches are postponed or get cancelled for some reason, the software will alter the communication schedule accordingly)
  • Insert bonus offers, wherever needed.
  • Pick the order of communication modes through Campaign flow builder
  • Sit back and watch the results

This way, the operators can think about improving the overall quality of the marketing campaigns and look for innovations, rather than running hurriedly to tick each boxes of the communication mix.

The software saves time, delivers better results and better streamlines the operations.

So, pass it to the machine!

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BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador

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Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive

Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.

Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.

This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.

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Highlights of the partnership will include:

  • In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
  • Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
  • VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
  • Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
  • BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
  • BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”

This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

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The post BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

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Golden Matrix Group Reports $150M Preliminary FY 2024 Consolidated Revenue Guidance

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Golden Matrix Group, Inc., a leading provider of innovative gaming and technology solutions, today announced preliminary revenue estimates of $150 million for the fiscal year ended December 31, 2024, a 61% year-over-year increase over FY 2023 revenues of $93 million.

On a pro forma basis, assuming the consolidation of both Golden Matrix Group and its subsidiary Meridianbet, the combined revenues for FY 2024 would have been approximately $163 million.

In April 2024, Golden Matrix Group completed the acquisition of Meridianbet, whereby Meridianbet became the accounting acquirer. In accordance with GAAP and SEC rules, the reported 61% growth  reflects performance against Meridianbet’s FY 2023 revenues as the baseline, and as a result of these accounting principles GMGI revenues for Q1 2024 will not be included in the revenues for 2024.

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Preliminary Revenue HighlightsGeographical Revenue Split

  • Americas: $5.08 million (3.36%)
  • K.: $21.29 million (14.06%)
  • Australia: $4.61 million (3.05%)
  • Europe (Excluding U.K.): $89.78 million (59.34%)
  • Asia: $17.86 million (11.80%)
  • Africa: $12.61 million (8.33%)

 

The FY 2024 results were underpinned by:

  • Strong performance across key markets
  • An expanded portfolio of sports and iGaming offerings, including the launch of a series of AI-driven products
  • Strategic market entries in South Africa, Peru and Australia, further diversifying the Company’s global footprint

These preliminary results are subject to finalization and audit. Golden Matrix Group plans to release its full audited financial results for FY 2024 in March 2025.

 

The post Golden Matrix Group Reports $150M Preliminary FY 2024 Consolidated Revenue Guidance appeared first on European Gaming Industry News.

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Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025

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Casino Guru, the world’s leading online casino resource, is excited to announce its strong presence at ICE 2025. Representatives from the company’s Safer Gambling, Affiliate, Data, and Public Relations teams are set to attend the event, which will take place at the Fire Barcelona Gran Via on January 20, 2025.

Casino Guru’s Public Relations team will play a pivotal role at ICE 2025, establishing Casino Guru’s presence and showcasing industry-defining initiatives that have earned widespread recognition over the years.
The team will provide insights into the success of the Casino Guru Awards and Casino Guru News, now in their third and fourth year respectively, and how these projects continue to set robust standards for industry excellence guided by the PR department.

Casino Guru’s PR and External Relations Lead, Daniela Sliva and her team will be available at the Casino Guru News booth (#MC29 Level 0), with Casino Guru News also a proud media sponsor of ICE and iGB 2025, which have sold out and are set to feature more than 1,000 exhibitors from 118 countries on 112,000 sq mt of floor space.

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From this dedicated platform, the PR team will meet with current and prospective partners to discuss collaborative opportunities for Casino Guru News and other projects spearheaded by Silva and her team. At the same time, Casino Guru News will conduct interviews with key stakeholders, engage with decision-makers, and record video sessions to bring the excitement and atmosphere of ICE 2025 to readers of the publication.

The PR team will be present to answer any questions about the projects and highlight the team’s most recent accomplishments. This is an invaluable opportunity for potential partners and journalists to find out more about Casino Guru’s impactful contributions to the industry and the company’s unfaltering commitment to innovation.

In the Sustainable Gambling Zone, Casino Guru will be represented by Šimon Vincze, Head of Sustainable & Safer Gambling at booth #SG1 Level 0. For the third consecutive year, Casino Guru will exhibit its Global Self-Exclusion Initiative (GSEI), which has made significant strides, including a new partnership with BetBlocker and the addition of a blocking tool on the homepage to help at-risk players.

Casino Guru will also highlight the progress of its Self-Exclusion Standards project, which recently completed its consultation process with 62 valid responses out of 119 contributions. A final workgroup meeting will provide guidance and recommendations for online self-exclusion.

The exhibition floor will also be joined by the Data and Affiliate Teams which will be present to share their unique insights into the industry, leveraging the Casino Guru brand and bringing relevant scoops directly to interested stakeholders.

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The teams will attend the casino floor to explore new and existing opportunities and specifically meet with casinos featured on the Safety Index and in the Casino Guru’s database to discuss how brands may improve their ratings, and what they need to do to achieve a robust industry standard for excellence, player protection, and player trust.

Casino Guru is dedicated to promoting sustainable gambling practices, forging partnerships through its affiliate and media teams, strengthening industry relationships via its public relations team, and showcasing the highly successful and continuously evolving Casino Guru Awards format. The company looks forward to sharing its initiatives with the industry at ICE 2025.

The post Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025 appeared first on European Gaming Industry News.

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