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Why States Need to Look at Pennsylvania and New Jersey When it Comes to iGaming

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iGaming seems to be increasing in popularity on a daily basis in the United States. For those states who are yet to commit to legalizing online gambling but may be considering it in the future, they only need to look at Pennsylvania and New Jersey for great examples of how it is done successfully. Even states that have recently introduced new iGaming laws to allow people residing in each state to legally participate in iGaming, should take a look at both Pennsylvania and New Jersey.

It should come as no surprise to find New Jersey online casinos and sports betting leading the way in terms of success. New Jersey legalized online gambling in 2013 and their laws are now among the least restrictive in the US. New Jersey led the way for the introduction of online sports betting having won a lawsuit in 2018. Up until that point, it was only in Nevada where it was possible to legally place a sports wager online.

So, New Jersey has been at the forefront of iGaming for some time and they have some impressive figures. As of March 2021, gambling revenue in New Jersey increased 119.8% year-on-year, with the total market revenue for the month of March 2021 totalling $359.3 million. The sports betting segment is proving to be extremely successful and revenue has bounced 360.9% year-on-year to $60.8 million.

One of the many reasons why iGaming has been so successful in New Jersey is due to the quality of the online casinos and sportsbooks. We are talking some of the biggest names in the world of gambling and New Jersey is home to the likes of Golden Nugget Casino, Caesars Casino, BetMGM, Unibet, 888, Borgata, and DraftKings.

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Thanks to regulation by the New Jersey Division of Gaming Enforcement, iGaming is safe in New Jersey and that plays a big role in public confidence when it comes to online gambling.

States wanting to introduce or develop their iGaming revenue should also pay close attention to Pennsylvania. Much like New Jersey, Pennsylvania online casinos feature many of the big-name brands, including BetMGM, Sugarhouse, PokerStars, BetRivers, BetAmerica, DraftKings, Unibet, FanDuel, and Caesars. Having a selection of high-quality casinos means people are more likely to be tempted into playing online games for real money. The more depth and quality of iGaming options available, the more chance there is of people playing.

Online gambling has been legal in Pennsylvania since 2017 and this has allowed the state to build up confidence over time. That is something other states need to understand when looking at the progress made in both Pennsylvania and New Jersey. The Pennsylvania Gaming Control Board are responsible for the safety of players in PA and they ensure iGaming websites can be trusted. Building this trust also takes time but once it is in place, people feel relaxed and confident about online gambling.

All legal iGaming websites in Pennsylvania will have the PGCB logo on their site. Introducing a simple way to let people know a website has been checked and is safe is a great idea and should be followed by other states wanting to introduce iGaming.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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