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LeoVegas AB Q1: Quarterly report 1 January – 31 March 2021

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“A good start to the year and increased focus on sports”
Gustaf Hagman, Group CEO

first quarter 2021: 1 january–31 march        

  • Revenue increased by 8% to EUR 96.7 m (89.4). Organic growth in local currencies was 8%.
  • Organic growth when excluding Germany was 19%.
  • Adjusted EBITDA was EUR 10.9 m (9.0), corresponding to an adjusted EBITDA margin of 11.3% (10.0%). Reported EBITDA was EUR 10.4 m (9.0).
  • The number of depositing customers was 462,386 (413,269), an increase of 12%.
  • Adjusted earnings per share were EUR 0.07 (0.06).

events during the quarter

  • LeoVegas acquired Expekt from Betclic Group for a total purchase price of EUR 5 m. Expekt is one of the most well-known sports betting brands in Sweden and the Nordic markets, and strengthens LeoVegas’ brand portfolio ahead of the intensive sport event years in 2021 and 2022. The acquisition of Expekt is expected to be completed in May 2021.
  • LeoVegas’ shares were taken up for trading in USD on OTCQX Markets in the USA. This is a way for the company to meet a steadily growing interest from US investors.
  • Via LeoVentures, LeoVegas invested EUR 1.1 m for 25% of the shares in SharedPlay, a company that makes it possible for players to share their gaming experiences with others through the industry’s first multiplayer solution.

Events after the end of the quarter

  • Preliminary revenue in April amounted to EUR 32.7 m (37.5), representing negative growth of 13%. Excluding Germany, revenue grew 4%.
  • The Royal Panda brand has been migrated to the Group’s proprietary technical platform, Rhino. All of the Group’s wholly owned brands are now run on the Rhino platform.
  • LeoVegas has started its own game studio, Blue Guru Games, to develop new and innovative games. The studio will develop exclusive games for LeoVegas as well as for other operators. The first games will be released in late 2021.
  • LeoVegas was issued a sanction fee of SEK 2 m by the Swedish Gambling Authority. The company intends to appeal the decision.

 

COMMENT FROM GUSTAF HAGMAN – GROUP CEO

FIRST QUARTER
We are pleased with the start of the year and increased our revenue by 8% during the first quarter. Excluding Germany, which has been affected by new restrictions related to the upcoming regulation, revenue increased by 19%. Our growth has been driven mainly by our loyal customer base, which reached a new record level during the period. We have maintained a high pace of investment, and despite this we achieved adjusted EBITDA growth of 22%, driven by our scalability and good cost control.

ACQUISITION OF EXPEKT – increased FOCUS ON SPORTS BETTING
During the first quarter we acquired the well-known sports betting brand Expekt. The acquisition gives us one more leg to grow on and complements the Group’s brand portfolio and product offering in a strategically good way. We are looking forward to Expekt once again becoming a leading sports betting brand in Sweden and thereafter also in other markets. The acquisition is expected to be completed in May in connection with our migration of the brand to our own technical platform. The timing of the acquisition is perfect as we are now facing two years filled with major sports events, and we plan to launch Expekt well in advance of the UEFA European Football Championship, which starts in June.

MarKETS
During the first quarter we saw the full effect of the changes taking place in the German market. Operators in the market are acting differently with respect to implementing the new restrictions, which unfortunately has led to a skewed competitive situation. The assessment is that up to 70%-80% of the German market for casino has temporarily been shifted over to operators that have chosen to not adapt to the coming market regulation. Our hope is that this will soon be sorted out by the German authorities, which is a prerequisite for the licence system’s success, with a high level of channelisation and consumer protection. Germany generated approximately 6% of the Group’s total revenue during the first quarter, compared with 15% a quarter earlier. Despite this development in Germany we delivered good growth at the Group level, which reflects our strong performance in many other key markets, including Italy, Canada and Spain. Our business is more diversified than ever before, and growth at the Group level is proof that our data-driven way of working and allocating marketing investments is effective.

I also want to highlight Sweden, where the strength of the LeoVegas brand and our product breadth is appreciated by our customers. Our Swedish customer base set a new record during the quarter, and in March we grew on a yearly basis for the first time since the temporary Covid-19 restrictions were implemented in July 2020.

leoventures
The first quarter was an intensive period for our investment vehicle LeoVentures. Among other things we invested in SharedPlay, a company that makes it possible for players to share their gaming experiences with others through the industry’s first multiplayer solution. For a long time we have created successful,  exclusive games with the help of external providers. We are now taking the next step by starting our own game studio – Blue Guru Games. This venture will give us full control and greater flexibility in developing new games, a unique offering to our players, and also a new revenue stream for the Group.

COMMENTS ON the SECOND QUARTER
Revenue for the month of April amounted to EUR 32.7 m (37.5), corresponding to negative growth of 13%. Excluding Germany, growth in April was positive at 4%.

Finally I want to urge you to be on the lookout for the new launch of Expekt in Sweden towards the end of May – you won’t be disappointed!

Presentation of the report – today at 09:00 CET

  • To participate in the conference call, and thereby be able to ask questions, please call one of the following numbers: SE: +46 (0) 8 50 69 21 80, UK: +44 (0) 20 71 92 80 00, US: +1 63 15 10 74 95, Confirmation code: 6888544 or join at the web https://edge.media-server.com/mmc/p/x6q2utt4

This information is information that LeoVegas AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was submitted for publication, through the agency of the contact person set out below, at 08:00 CET on 6th of May 2021.

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Gaming Americas Weekly Roundup – April 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.

An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.

Partnerships

AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.

The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.

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Compliance Updates

Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market

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The Prague Gaming & TECH Summit 2025 brought together top experts across the iGaming and tech landscape, and Nordic Legal stood out as the event’s Scandinavian Legal Expertise Sponsor. A renowned legal advisory firm in the Nordic region, Nordic Legal continues to shape the future of gambling legislation and compliance in Europe.

In this post-event interview, we caught up with Pekka Ilmivalta, Head of the Finnish Office at Nordic Legal, to dive deeper into the firm’s insights on the upcoming Finnish gambling reform, the legal challenges it poses, and the opportunities it presents for operators preparing to enter the market.

 

Finland is preparing to launch its regulated gambling sector in January 2026. As an expert with over 20 years of experience in the gambling industry, how do you view its draft legislation and the current state of the Finnish gambling market? 

Finns are used to gambling online, and the size of the market is close to 2 billion euros in GGR. As the market share of the national monopoly operator, Veikkaus, has declined to around 50 percent, nearly half of the gambling spending already takes place outside the Finnish regulation. Therefore, the gambling legislation reform is really needed.

The Government Proposal now being dealt with in the Finnish Parliament is generally a comprehensive and a good package. As the political parties are quite unanimous about the need for the reform, I expect the parliamentary discussion to concentrate on the balance between responsibility measures and the features making the market interesting enough for the operators to enter the regulated market. Especially marketing, use of affiliates and bonusing will, and should, be discussed.

I believe that the Parliament will approve the new legislation early next autumn and that the B2C license application process will be able to begin already in January next year.

 

The Finnish legislative review council has raised concerns about potential increases in gambling harms under the new regulatory framework. What measures do you believe are necessary to mitigate these risks, and how could Finland balance market liberalization with responsible gambling practices?

Personally, I think that gambling harms must be taken seriously. However, as almost half of the Finnish gambling now happens outside the regulated market, I am convinced that succeeding in channelization is a crucial starting point to really mitigate gambling harms. Therefore, attractiveness of the market and measures against the black market are extremely important. Furthermore, self-exclusion and responsible gambling tools are, of course, needed for the players. Generally, I believe that AI assisted monitoring could and will have an important role in preventing harmful gambling in the future. To really work, responsible gambling tools need to be both pragmatic and relevant for each individual player.

 

Considering Finland’s upcoming gambling reform, what legal and operational challenges should gambling operators be prepared for, particularly regarding compliance and player protection? Which key trends do you see shaping the market’s future?

As it seems now that affiliates and welcome bonuses will be banned, operators will have to find other means to build their brand and acquire customers. Even though traditional marketing and sponsoring are widely acceptable, I would expect to see innovative solutions to stand out from the probable marketing avalanche during the first months after the market opening. Perhaps new kinds of sponsorships or retail activities? Or even enhanced player protection measures to gain a competitive edge?

Overall, I would advise operators to start their market entry preparations early enough. The licensing procedure could take several (6 to 9) months. Also, adjusting to the local technical and player protection requirements might not happen overnight.

 

What insights could help Finland create a balanced and effective gambling market?

I believe that the new legislation will provide a good enough framework for a functional gambling market. However, based on experiences from Sweden and Denmark, I would point out two practical aspects crucial to making the new legislation effective: First, there needs to be collaboration between licensed operators and the new regulator. Dialogue and a mutual will to find solutions should be the common mindset. Secondly, the regulator hopefully has enough resources (tools, persons and persistence) to interfere with the black-market operations, which will evidently still exist also after the reform.

 

Nordic Legal has extensive experience advising European governments on regulatory best practices. How can your firm assist operators looking to enter the Finnish market and navigate the evolving legal landscape?

With our deep knowledge of Finnish legislation, extensive experience from regulatory developments in other jurisdictions, and strong industry relationships, we are well-positioned to support operators and B2B suppliers entering the Finnish market. We can offer comprehensive guidance not only on compliance and licensing, but also on navigating strategic challenges, ensuring our clients are well-prepared for a dynamic and shifting legal landscape. Our proactive approach enables us to identify regulatory changes early and help clients stay ahead of industry developments.

 

The post Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market appeared first on European Gaming Industry News.

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The Power of Influencers in iGaming – Insights from the EEGS Webinar

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In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.

The Brave Step of Working with Influencers

Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.

Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.

Getting Real: The Importance of Authenticity

Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.

She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.

The Power of Smaller Influencers

A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.

In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.

All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.

For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.

You can watch the full session here: www.youtube.com/@eegamingsummit

Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.

The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.

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