Central Europe
Kinguin re-enters CS:GO by becoming lead sponsor for new Polish team Anonymo
Kinguin, the world’s first digital marketplace for gamers, has just announced It has become the major sponsor for Anonymo, a Polish professional esports organisation that competes in Counter-Strike:Global Offensive (CS:GO). It means that Kinguin is now the lead sponsor of two top-tier esports teams from Poland, including League of Legends’ devils.one.
As part of the partnership, Kinguin will provide Anonymo with access to the Kinguin Esports Performance Center (EPC). The EPC is the most professional and advanced esports training facility in Europe, with Anonymo receiving its own dedicated, branded top-class training room. The facility, which is based in Warsaw, is the first professional training facility for esports organisations in Europe and provides teams with access to training and analyst rooms, psychologists and physiotherapists, professional chefs and gym facilities. From the beginning of last year EPC was used by world-leading esports organizations, such as OG, FaZe Clan, Team Vitality, MiBR, Evil Geniuses, 100 Thieves, Furia and many others.
The partnership will also see Kinguin branding featured on Anonymo jerseys and Kinguin and Anonymo will also partner on various other collaborations, including a Polish CS:GO tournament and support from Anonymo’s CS:GO players for various Kinguin community projects.
Anonymo CEO, Mateusz Kowalczyk said: We’re really excited to name Kinguin as our lead sponsor and look forward to collaborating with the organisation on numerous projects in the future. Our ambition, as an organization is to become a mainstream esports organisation that competes on the international stage and the sponsorship with Kinguin will be paramount to helping us achieve that. Having access to the world class training facilities at Kinguin’s Esports Performance Center in Warsaw is also going to help with our progression, at what is currently a pivotal stage of development for the team.
Kinguin has a long history of sponsoring esports organisations and events and was one of the first digital marketplaces to launch a dedicated website where customers could purchase CS:GO skins. Team Kinguin, the organisation’s own esports team which launched in 2015, was also regarded as one of the best CS:GO teams in history owing to their international roster of talent. The team later rebranded as devils.one in 2019 and over the years, both teams have helped numerous professional gamers forge their careers in CS:GO, DOTA 2 and League of Legends esports.
Kinguin has also previously sponsored numerous International CS:GO tournaments, such as the Dreamhack Masters Malmö, IEM Katowice and ESL CS:GO Pro League, as well as numerous esports organisations such as Fnatic, G2 Esports and the Copenhagen Wolves.
Meanwhile, newly formed esports organisation Anonymo launched at the start of 2021. It recently unveiled its competitive CS:GO lineup, which consists of legendary Polish CS:GO veteran Janusz “Snax” Pogorzelski, in-game leader Wiktor “mynio” Kruk, as well as Kamil “KEi” Pietkun and Kacper “Kylar” Walukiewicz and Paweł “innocent” Mocek. The team has previously competed in local Polish and European tournaments, including the ESL Polish Championships and the Dreamhack Open January 2021: Europe. The team is now set to compete on the international CS:GO stage later in 2021.
Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re really happy to unveil our sponsorship of Anonymo, a leading, professional Polish esports organisation. Kinguin has a rich history of sponsoring various esports teams and events – particularly in the CS:GO scene – and we’re delighted to re-enter the CS:GO space and start a completely new chapter through this partnership. It means Kinguin now sponsors two of the biggest esports teams in Poland that compete in two of the biggest esports in the world – CS:GO and League of Legends.”
Central Europe
SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.
“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.
“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC once again honored with the “Business Superbrands Austria Award”
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.
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