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PlayIllinois.com: Sportsbooks suffer first month-over-month decline, but gain ground on nation’s top markets
Illinois sportsbooks posted a month-over-month decline in betting volume for the first time since launching in late July, continuing what was a national trend in February. But the state still managed to narrowly surpass Pennsylvania to place third among U.S. states for the month. More concerning for what has been a booming industry in Illinois, though, is the return of in-person registration, which could stymie online sports betting growth for as long as it is in place, according to PlayIllinois, which provides news and analysis of the state’s gaming industry.
“Passing Pennsylvania should be momentous but it is almost certainly going to be short-lived, as the decision to return to in-person registration will likely mean the end of growth for the Illinois sports betting industry,” said Jessica Welman, analyst for PlayIllinois.com. “Open registration has been a key component in making Illinois one of the largest sports betting markets in the country. Forcing people to physically appear in a retail sportsbook is a counterproductive measure, which should be apparent whenever Illinois April data is released.”
With open registration still in place in February, Illinois retail and online sportsbooks attracted $509.8 million in wagers, according to official data released Friday. That is down 12.3% from the record $581.6 million in January, an expected dip with fewer days during the month and only one NFL game to bet. That game, the Super Bowl, drew $45.6 million in bets, though some of those bets were accepted prior to February.
Bettors placed $18.2 million per day in the 28 days of February, which was down slightly from $18.8 million per day in January. Illinois’ relatively modest pullback made it the third-largest U.S. market in terms of money wagered, gaining ground on leaders New Jersey ($743 million) and Nevada ($554.1 million), while topping Pennsylvania ($509.5 million) for the first time.
February’s handle also produced $30.3 million in operator revenue, down 38.7% from the record $49.4 million in January. But the month’s win produced $35.4 million in taxable revenue, which yielded $5.3 million in taxes for the state and another $541,832 in local taxes.
“February’s results in Illinois actually compare well to the other major markets in the U.S., showing that the state had yet to reach its ceiling,” said Joe Boozell, analyst for PlayIllinois.com. “Even with the return of in-person registration, operators have set a good foundation of bettors that will sustain the industry, even as the rules stunt the market’s growth.”
For the first time in months, retail sportsbooks were open for a full month, attracting $19.6 million in bets. But online betting still drove 96.2%, or $490.2 million, of the state’s handle. That is down from 98.9%, or $575.2 million, in online betting in January.
DraftKings/Casino Queen remained the market leader by accepting $199.8 million in online and retail wagers in February, which was down from the operator’s $244.2 million handle in January but still represented 39.2% of the state’s total handle. $196.5 million of February’s bets came online.
FanDuel/Par-A-Dice Casino was second with its $158.9 million handle, $158.4 million of which came online. The operator’s overall handle was down from $173.5 million in January. BetRivers/Rivers Casino was third with $86.9 million in online betting and $96.4 million overall, down from $112.7 million in January.
The market has also gotten more competitive, most notably from the March 11 launch of Penn National’s Barstool-branded app, which is partnering with Hollywood Casinos. But Barstool’s launch came just weeks before the end of open registration, hamstringing what has been a popular operator in both Pennsylvania and Michigan.
“Barstool had just three weeks to build a customer base in an open environment, which should put it at a permanent disadvantage against the market leaders,” Welman said. “That said, their brand is popular and should draw significant interest, helping to grow the market. It could be the last hurrah, of sorts, as new operators might be deterred by in-person registration.”
In February, Super Bowl betting drove more action than any other single event, of course. But the NBA and college basketball continued to be a popular bet, drawing $256.7 million, or 50.4% of the state’s total handle, even as college basketball betting is slowed by the ban on wagers on in-state college teams. And bettors placed $45.3 million on tennis, a surprising surge for what is a fringe betting sport in much of the U.S.
“Illinois has grown in ways that are typical of most major markets, with an overwhelming preference for major U.S. sports and driven less by single events,” Boozell said. “But tennis’ popularity shows that the state is unique in some ways, too. We will now see how operators adapt to the state’s regulatory decisions, which have created challenges that sportsbooks will have to overcome to grow in the future.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.
The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.
Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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