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PRAGMATIC PLAY SMASHES M88 DEDICATED LIVE CASINO STUDIO LAUNCH

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Pragmatic Play, a leading game content provider to the gaming industry, has completed the integration of its dedicated Live Casino offering with Mansion’s M88 brand, just seven weeks after agreeing the deal.

Broadcast from a specially designed, tailored studio to suit M88’s needs, the operator’s customers can now enjoy Pragmatic Play’s leading Baccarat, Speed Baccarat, and Roulette products, optimised for performance on any device, be it desktop, tablet or mobile.

The swift time between the deal being signed and the products going live is testament to Pragmatic Play’s single API integration, as well as the dedication to creating immersive, engaging experiences for its customers globally.

In recent weeks, Pragmatic Play has entered a similar commercial partnership with Kindred’s Unibet brand, as it looks to grow its footprint significantly in the Live Casino space.

Its Live dealer portfolio continues to grow, with latest launch ONE Blackjack set to be joined by upcoming title Dragon Tiger, while the supplier already boasts a broad offering of classic and speed hits.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Signing this deal was a real statement of intent for us, and we’re delighted that we’ve been able to bring our products live so quickly with M88.

“The launch of this dedicated studio marks a proud moment for Pragmatic Play in its journey to become the leading igaming content provider, and we look forward to growing further with M88.”

Carlos Lopez, Creative Director at Mansion Asia, said: “Our players are already as enthusiastic as us about Pragmatic Play’s Live Casino offering being delivered from a dedicated studio, and we’re thrilled at the swift turnaround.

“It’s always very fulfilling working with companies with similar goals to ours, and we’re excited about what the future holds for our partnership.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds

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MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.

The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.

Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.

The game will also be available in Spain starting September 1st under the name Dulce Fortuna Megaways, and in Portugal beginning October 27th under the title Doce Fortuna Megaways. With this launch, MGA Games continues its international expansion strategy, offering localized, high-performance products for online casino operators.

The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.

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ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

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The ELA Games team is attending the event to demonstrate new developments

ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.

Attending the event will be:

  • Marharyta Yerina, Managing Director
  • Oleksii Shulhin, Head of ELA Games
  • Yaroslav Soloshenko, Team Lead Business Development Manager
  • Petr Vonarshenko, Business Development Manager
  • Sadaf Ali, Senior Account Manager

SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.

At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.

Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.

Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”

ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.

📅 Dates: 16–18 September

📍 Location: Stand B350, Feira Internacional de Lisboa & Meo Arena

Book a meeting to secure a spot!

The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.

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EGT Digital’s games are available to Bangbet’s customers in Tanzania

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EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.

I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.

David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”

The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.

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