Canada
Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations
Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.
With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organizations to understand their customers behavior in order to provide superior personalized customer experiences across channels, at unmatched scale.
“Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”
This combination of capabilities unlocks powerful use cases such as:
· Aligning CRM and Compliance efforts – Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.
· Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.
· Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes with the realtime purchase. Optimove can then autonomously determine the next-best-offer for each customer from a pool of available options for risk of churn customers, based on the combination of the above attributes.
“In today’s world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value,” said Pini Yakuel, CEO and Founder of Optimove. “Optimove’s unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys.”
Using Optimove, organizations can power their realtime segmentation by leveraging data streamed via Segment.com, Kafka Streams, customer support systems such as Zendesk, eCommerce platforms such as Shopify, iGaming platforms such as SBTech, server-side events, and API, in addition to Optimove’s web and mobile SDKs.
Casino Time, a full-service online casino for Ontario residents, proudly announces the highly anticipated launch of its iGaming website, CasinoTime.ca. Affiliated with 10 Charitable Gaming entertainment venues across the province, Casino Time extends its legacy fundraising model and beloved social gaming experience to the digital realm.
At the time of launch, Casino Time features a premium selection of games in each of its core product verticals including Slots, Live Dealer Casino Games, and Bingo. Adding to its diverse portfolio, Casino Time is also set to introduce a Sportsbook in late 2024. With a robust suite of features including interactive chat, local customer service, 24/7 accessibility, loyalty rewards, and rapid payment solutions, the online platform provides a powerful casino experience that is community-oriented.
Casino Time is committed to meeting the expectations of players who value the superior gaming experience associated with its charitable gaming affiliates. The iGaming website harnesses industry-leading technology from Gaming Innovation Group (GiG) to deliver an intuitive user experience and offers progressive jackpots and full-service game offerings from Pragmatic Play, Evolution, IGT, and Blueprint Gaming, including mega hits like Lightning Roulette, Gonzo’s Quest, and Cleopatra.
Pragmatic Play will also be the driving force behind Casino Time’s Bingo offering, handpicked by the operator for its best-in-class user experience, comprehensive promotional suite, live chat functionality, and exclusive play-on-demand feature. Casino Time is the first Canadian iGaming operator to offer regulated access to the globally renowned bingo product, Bingo Blast, cherished by players everywhere.
“We have been leading the revival of community gaming in Ontario for 20 years with cutting-edge gambling entertainment at the local level. Now through an exclusive partnership with iGO, we’re bringing our offerings online across Ontario, providing more access to the social gaming revolution that has won us a legion of fans,” says D’Arcy Stuart, CEO of Casino Time.
Rooted in legacy, Casino Time’s team is dedicated to delivering an unparalleled online and offline gaming experience with over 50 years of serving the gambling community in Ontario. Committed to VIP loyalty, high-touch customer care, responsible gaming practices, and safety and security, Casino Time provides community and peace of mind to its players.
“In our physical locations, our gambling product is, of course, second to none, but the special sauce is the social experience, which we’re replicating with the iGaming platform,” adds George Prue, General Manager of Jackpot Time Sarnia. “We know our customers personally and we love being part of their recreation and banter. Plus, proceeds get invested straight back into the community. That’s a gambling model we can proudly stand behind.”
Casino Time is not merely an online entity; it is an extension of the vibrant Ontario gambling community. Casino Time’s iGaming website goes beyond the ordinary, fostering a community-oriented gaming experience that is both social and inclusive.
Alcohol and Gaming Commission of Ontario (AGCO)
Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario
Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.
British Columbia Lottery Corporation
SCCG Management Signs Contract with British Columbia Lottery Corporation
SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.
The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”
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