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Emotions test reveals: The online purchases making us 67% happier!

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4 years ago

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Reading Time: 4 minutes

 

  • On average, online purchases are found to raise our positive feelings by 56%
  • Participants reported the biggest increase in happiness when purchasing houseplants – positive emotions soared by 67%
  • Gaming console purchases saw the second highest increase in positive feelings (+66%)
  • Trainers and fiction books are also among the purchases raising positive emotions most
  • Holidays abroad came in last; participants noted high levels of excitement but also reported an increase in concern due to its uncertainty

Thanks to ‘doom shopping’, it was revealed that the UK spends three times more when online shopping compared to the global average, costing the average person a whooping £1,382 per year! Clearly these purchases keep us coming back for more, but how do we enjoy splashing our cash the most?
Interested in online shopping, money.co.uk conducted an emotions test among 2,560 participants to discover which online purchases bring us the most joy!

Participants were asked to complete a variation* of the BMIS test (Brief Mood Intensity Scale) and record the intensity of 10 different emotions after making an online purchase. The intensity of each emotion was allocated a score based on its positivity, with a maximum score of 500 points per item – the higher the score, the better. Participants were also asked to complete the same test before making any purchases to uncover the percentage increase in positive emotions when shopping.

Which online purchases make us happiest?

Money.co.uk can reveal that a houseplant purchase increases our intensity of positive emotions more than any other transaction!
Collecting 478 points out of a potential 500, moods improved by 67% after making a plant purchase. Plants are proven to invoke feelings of vitality by improving the state of mind and lifting spirits – no wonder it scores highly!
With the PS5 still proving hard to get, purchasing a gaming console is the second online transaction that makes us happiest.

As many gamers are left on the edge of their seats waiting to snatch the latest console, it accumulated 475 points out of 500, and purchasing a console was found to raise positive feelings by 66% on average.
In third position are trainer purchases. With the demand for sneakers like Jordan 1s only increasing, those who purchased new trainers reported a 64% increase in happiness, and purchases racked up 472 points.
With bookworms reported to be happier than those who don’t read, the transaction that makes us fourth happiest is a fiction book, improving positive emotions by 64% and collecting 470 points.
Due to the huge surge in personal fitness and wellbeing during lockdown, home gym equipment purchases are found to make us fifth happiest! This transaction led to a 63% increase in positive emotions and scored a healthy 468 points.

To complete the top 10 purchases that increase our intensity of positive emotions:
6. Video game: 466 points, +62%
7. Eyeshadow palette: 465 points, +62%
8. Scented candle: 463 points, +61%
9. Exercise clothing: 461 points, +61%
10. Fashion jewellery: 459, +60%

Coming in last is a holiday abroad with 393 points out of 500 (+37%). Those who plan on jet-setting this year reported high levels of excitement and happiness but were pushed down the table as feelings of worry and nerves due to its current uncertainty.
Interested in the reasons behind our vast improvement in positive feelings, money.co.uk spoke exclusively to Lee Chambers, psychologist and wellbeing consultant, to uncover why shopping makes us happy.
“Online shopping has the ability to make us happy through several different mechanisms. Firstly, even in a world of plenty, we are still evolutionarily designed to consider scarcity. Because of this, acquiring new items, especially when discounted or limited, tends to make us happy, the feeling we have satisfied a need and potentially averted a future threat.

Shopping is also an exercise in control. We select from millions of items precisely what we want, and especially in the uncertain times we live in, we know we will get exactly what we have purchased, and it will be delivered straight to us. This control of selection and guarantee of receipt is powerful, as it becomes a defined event. We also build a level of expectation and anticipation from the moment we press the purchase button, as we believe we now have ownership over the item but have a delay until it is with us physically.

From a cultural perspective, we have been conditioned to see shopping as a reward, either an investment in ourselves or for the satisfaction of others. Shopping is likely to activate the nucleus accumbens in our brain, releasing dopamine and motivating us to repeat the behaviour. Buying printed media taps into our desire to better ourselves, gain knowledge, understand the world around us and provide stories and entertainment that can take us on a journey. And let’s not forget how lovely they look on your bookshelf on a video call, as books have become a decorative symbol over the past year.

And why do we keep buying? Our brain is adaptive, and shopping can relieve stress, provide entertainment when bored and give us a hit of dopamine. The rewarding feeling will keep us finding new things to purchase, especially since our excitement and anticipation fade once we’ve received the item.”

Catherine Hilley, mobiles expert at money.co.uk, said: “Our research reveals how small purchases can increase customers’ emotions in a positive way, something we all need after the past 12 months. With an average 63% increase in positive emotions noted across all top 10 purchases, it seems that shopping online for items such as houseplants, trainers and candles are sparking a lot more joy at the moment, than booking a holiday, which comes with a lot of added uncertainty.”

For more information, please see the blog post for the full rankings and a breakdown by sex, and age: https://www.money.co.uk/mobiles/online-shopping-joy

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Sky Bet extends sponsorship of The Overlap

Published

11 hours ago

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August 7, 2025

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Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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7 Best Crypto & Bitcoin Casinos for August 2025

Published

11 hours ago

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August 7, 2025

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Reading Time: 6 minutes

SatoshiGamblers just released their brutal August 2025 rankings for crypto casino platforms. These maniacs spent months getting rekt by scam operators so you don’t have to. The crypto gambling world is full of exit scams and frozen withdrawals, but their team found seven bitcoin casino sites that actually pay out.

The bitcoin casino industry is completely fucked right now. Every day brings another “revolutionary” platform promising instant riches. Most steal your money faster than a pickpocket in Vegas. Smart players stick with SatoshiGamblers.com because they’re the only crypto casino reviews site crazy enough to deposit real money and call out the scammers by name.

Their crew got destroyed testing 200+ crypto gaming platforms over six months. Lost thousands finding which ones actually work. These seven bitcoin casino games sites survived the torture test. Real deposits, real games, real withdrawals that actually hit wallets.

TOP 7 Bitcoin & Crypto Casinos for August 2025

Casino Welcome Bonus Player Rating
Claps Casino 170% + 35 FS (No Wagering) ⭐ 4.9
Stake $55 Stake Cash + 550K GC ⭐ 4.8
BC.Game 100% + 400 FS + 20 Free Bets ⭐ 4.8
Rollbit $500 Trading Bonus + Futures ⭐ 4.7
Roobet 20% Cashback + Exclusive Games ⭐ 4.7
Thunderpick 100% + 500 FS + Esports ⭐ 4.6
Wild.io 200% + Weekly Cashback ⭐ 4.6

Top 7 Bitcoin & Crypto Casinos – Complete Analysis

Claps Casino – Best Overall Crypto Casino Experience

Claps Casino runs circles around the competition because they don’t lie to your face. Most crypto casino online operators promise instant payouts then invent random verification bullshit when you try withdrawing. Claps just pays – simple as that.

Platform Details:

  • Launched: 2024
  • License: Anjouan Gaming Authority
  • Games: 2,500+ premium titles
  • Min Deposit: 10 USDT
  • Withdrawal Speed: Under 10 minutes
  • Supported Crypto: Bitcoin, ETH, USDT, BNB, TRX, LTC, USDC

Bonus Package:

  • 170% welcome match + 35 spins (zero wagering)
  • 20 free spins for email verification
  • 50% weekly reload bonuses
  • Real VIP cashback that pays

Been cashing out from Claps twenty times now. Fastest was 3 minutes, slowest was 9 minutes. Their support doesn’t ghost you like other places. This best crypto casino actually gives a damn about players instead of treating them like walking ATMs.

Stake – The Crypto Casino Empire

 

Stake survived seven years without exit scamming, which makes them ancient in crypto years. They kept paying during every bear market while smaller bitcoin casino sites vanished with player funds. Eddie’s streams alone bring more traffic than most platforms see in a year.

Core Stats:

  • Operating Since: 2017
  • License: Curaçao eGaming
  • Game Library: 3,000+ including originals
  • Payout Time: 30-60 minutes
  • Extra Features: Sportsbook, live streams, social

Player Rewards:

  • $55 starter cash + 550K gold coins
  • Daily tournaments with real prizes
  • VIP benefits worth pursuing
  • Weekly reload promotions

Watching Stake streams is pure degeneracy. Chat moves faster than cocaine-fueled day traders. Rain drops hit constantly with real money flying around. This bitcoin casino turned gambling into a social media experience.

BC.Game – Crypto Casino Games Overload

BC.Game collected 8,000+ games like some kind of digital hoarder. Their crash games alone will ruin your sleep schedule and bank account. If you get bored here, gambling might not be your problem.

Platform Overview:

  • Established: 2017
  • License: Curaçao eGaming
  • Total Games: 8,000+ time killers
  • Processing: Same-day payouts
  • Unique Features: Crypto faucet, 60+ altcoins

Bonus Madness:

  • 100% match + 400 spins + 20 free bets
  • Daily login rewards
  • XP progression system
  • Monthly cashback drops

Game selection is absolutely ridiculous. Slots, tables, crash games, sports betting, lottery tickets. Everything works on mobile without crashing every five minutes. This crypto gambling site accepts more random coins than most exchanges even list.

Rollbit – Trading Meets Crypto Gambling

 

Rollbit figured out how to lose money twice as fast by combining crypto trading with casino games. Their 1000x leverage trading battles attract the most degenerate gamblers and traders under one cursed roof.

Platform Intel:

  • Founded: 2020
  • License: Curaçao eGaming
  • Games: 2,500+ plus trading features
  • Processing: 2-5 hours
  • Specialty: Trading competitions + casino

Hybrid Bonuses:

  • $500 trading bonus for futures
  • NFT lottery tickets
  • Trading battle prizes
  • Rollbot NFT benefits

Trade shitcoins with insane leverage while spinning slots between positions. Perfect recipe for complete financial destruction. This bitcoin casino sites hybrid attracts people who think regular gambling isn’t risky enough.

Roobet – Streamer’s Paradise Casino

 

Every Twitch gambling streamer uses Roobet because it actually works during live streams. No lag, no crashes, no mysterious “technical difficulties” when someone hits big. The platform handles thousands of viewers without breaking.

Streaming Stats:

  • Launched: 2019
  • License: Curaçao eGaming
  • Games: 3,000+ streamer favorites
  • Withdrawal: 1-4 hours
  • Focus: Content creator integration

Creator Benefits:

  • 20% cashback on all losses
  • Roowards loyalty system
  • Exclusive game access
  • Streamer promotional codes

Streamers love Roobet because the cashback actually shows up without begging customer support for weeks. Chat integration works perfectly for giveaways. This crypto casino online understands that content creators built the entire industry.

Thunderpick – Esports Betting Revolution

 

Thunderpick mixed esports betting with traditional casino games for kids who grew up watching competitive gaming. Bet on CS:GO pros in the morning, spin slots during lunch break, place Dota 2 wagers before bed.

Gaming Focus:

  • Established: 2017
  • License: Curaçao eGaming
  • Games: 3,000+ plus full esports book
  • Processing: 15 minutes – 2 hours
  • Specialty: Esports integration

Gamer Rewards:

  • 100% casino bonus + 500 free spins
  • Esports betting bonuses
  • Tournament entry prizes
  • Gaming community perks

Finally someone built a platform for people who understand esports better than traditional sports. Odds are competitive and the top crypto casino section doesn’t feel like an afterthought bolted onto a sportsbook.

Wild.io – Modern Crypto Casino Excellence

 

Wild.io launched last year with everything players actually want – fast loading, readable terms, mobile that doesn’t suck, and withdrawals that work. Shows what happens when competent people build a platform from scratch.

Modern Features:

  • Launch Year: 2023
  • License: Curaçao eGaming
  • Games: 2,000+ optimized titles
  • Processing: Instant withdrawals
  • Tech: Latest crypto infrastructure

Player-First Bonuses:

  • 200% welcome bonus up to 1 BTC
  • Weekly cashback programs
  • Reload bonuses for all levels
  • VIP treatment from day one

Everything works because they built it right the first time. No legacy code held together with digital duct tape. This bitcoin online casino was designed for modern players who expect things to actually function.

Why Crypto Casino Dominates Traditional Gambling

Regular online casinos still operate like it’s 1995. They want passport scans, utility bills, blood samples, and your mother’s maiden name before letting you play. Meanwhile crypto casino platforms processed three withdrawals and started the next session.

Bitcoin casino sites skip the banking middleman entirely. Most crypto gaming operations only need an email address to start playing. No waiting three days for bank transfers or explaining gambling charges to your spouse.

Provably fair systems let you verify every game result yourself. Good luck getting that transparency from Vegas casinos. Crypto gambling sites offer better bonuses because they don’t pay ridiculous fees to credit card companies.

Our Choice – Claps Casino: Best Overall Crypto Casino Excellence

Claps Casino earned the top spot by actually delivering what they promise. Most bitcoin casino operators advertise instant payouts then suddenly need “additional verification” when you win big. Claps processes everything under 10 minutes without inventing new hoops to jump through.

Their zero-wagering bonuses aren’t marketing tricks with impossible fine print. Win money, keep money, withdraw money. Customer support responds with solutions instead of copy-paste excuses.

Thousands of players already migrated to Claps because it actually works. Fast payouts, honest bonuses, human support. Experience what crypto gambling should have been from the beginning.

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SPRIBE Drops Aviator Challenges

Published

15 hours ago

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August 7, 2025

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Reading Time: 2 minutes

 

The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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