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ESA Gaming strikes distribution deal in LatAm and Spain with Emara Play

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Innovative games provider ESA Gaming has partnered with Emara Play in a deal that will see the supplier bolster its presence in LatAm and enter the Spanish market for the first time.

Through the deal, ESA Gaming’s EasySwipe portfolio will be added to Emara Play’s aggregation platform and made available across the supplier’s operator network.

The EasySwipe games library consists of lightweight mobile-first titles designed to offer cross-sell capabilities to sportsbooks and have been proven to prolong brand loyalty and add revenue without cannibalisation.

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Available games will include player-favourites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.

Emara Play’s aggregation platform offers its operator partners over 400 online casino games and player engagement tools from premium suppliers via a quick and easy integration. The provider operates in a number of regulated markets including LatAm and Spain.

The partnership is the latest in a string of commercial deals that has seen ESA Gaming expand its reach in key markets including Italy and Colombia.

Zorica Smallwood, Director at ESA Gaming, said: “This deal with Emara Play allows us to further expand our footprint in LatAm where players have embraced our content, while also making our debut in Spain which is a market we have had our eyes on for a long time.

“Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content and help operators improve their cross-selling capabilities.”

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Daniel Rubio, CEO at Emara Play, said: “ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience. We look forward to a successful partnership together with ESA Gaming.”

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LEON Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility

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LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.

This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.

The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.

The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.

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LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.

Callen Mowatt, fighters Communications Director: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”

The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.

This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape.

Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.

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Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”

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The post Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility appeared first on European Gaming Industry News.

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EGT Digital has extended its partnership with efbet for Romania

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EGT Digital is pleased to announce that it has enhanced its collaboration with efbet for Romania. Now the visitors of efbet.ro are able to dive into the rich gaming diversity of the bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the deal: “Efbet is a valued partner of ours and we are happy that the Romanian customers of the operator already have the opportunity to enjoy our slot titles. I believe that, as always, we will live up to their expectations, even surpass them.”

Tsvetina Georgieva, Marketing manager at efbet, also gave a positive evaluation of the partnership. She said: “We are well familiar with EGT Digital’s games, which have been available on our Bulgarian site for several months. Led by our desire to enrich our customers’ gaming choices with high-quality content in more markets, we thought the time had come to present the provider’s games in Romania. The results demonstrated so far show that we made the right decision.”

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The post EGT Digital has extended its partnership with efbet for Romania appeared first on European Gaming Industry News.

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7777 gaming partners with Relum

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Leading online casino game developer 7777 gaming has joined forces with Relum, a trusted casino engine, to deliver an unparalleled gaming experience to operators worldwide.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum’s network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming’s engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives. .

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players’ requirements for next level of entertainment in any online casino.”

Ashot Sahakyan, Chief Operating Officer at Relum said: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

The post 7777 gaming partners with Relum appeared first on European Gaming Industry News.

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