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DHL and Formula 1® renew their multi-year partnership ahead of the start of the new racing season

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DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around the world

With 23 races, the new season includes largest race calendar in Formula 1® history; Three “triple headers” poses new complexity for logistics; Season opens March 28 in Bahrain; DHL (www.DPDHL.com) Fastest Lap Award and DHL Fastest Pit Stop Award to continue.

With the FIA Formula 1 World ChampionshipTM about to begin, DHL and Formula 1® are proud to announce the extension of their long standing global partnership, which spans across a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around the world. 2021 sees 23 destinations on the Formula 1® racing calendar, the largest number in the sport’s history, with DHL transporting race cars, fuel and oil, equipment for the racing teams and transmission technology. DHL has been official logistics partner since 2004, winning each “races between the races” at every Grand Prix around the world.

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“We are proud to continue our unique partnership for the years to come,” says Arjan Sissing, Global Head of Brand Marketing at DHL. “Formula 1 has been delivering the ultimate in speed, precision and technology to its fans for over 1000 races and it is DHL who delivers Formula 1 across the globe. For more than four decades, our common values connect us with each other and made it possible to win any logistics races around the world, before the first tires touch the track. We are looking forward to defend our title in each of these races between the races.”

The transport volume of up to 1,400 tons have to be transported from one venue to the next within the shortest possible time and with great reliability. That’s why DHL employs a team of motorsports logistics specialists who work closely with Formula 1® management and the racing teams. Just like on the race track, it’s all about speed, precision and cutting-edge technology.

Stefano Domenicali, President and CEO, Formula 1®, added: “DHL is our longest standing global partner and we are delighted to have signed a partnership extension that demonstrates our strong and collaborative relationship. For the past 16 years we have delivered on and off the track together. We are proud to be working with the world’s leading logistics provider as we look ahead to the biggest season ever for Formula 1”.

The 2021 FIA Formula 1 World Championship begins March 28, with the Formula 1 Gulf Air Bahrain Grand Prix 2021 and closes December 12 with the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2021. The 2021 race calendar takes in 23 races on five continents and is thus more action-packed than ever. This year, drivers, teams and DHL’s logistics crew all face the special challenge of three triple headers, where three races are held over three consecutive weekends.

In the first triple header, the action takes place in Europe. The Formula 1 Rolex Belgian Grand Prix 2021 in Spa-Francorchamps on August 29 will be followed by the Formula 1 Heineken Dutch Grand Prix in Zandvoort on September 5. A week later, the Formula 1 Heineken Gran Premio D’Italia 2021 will be held in Monza on September 12.

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The second triple header is logistically even more challenging because significantly greater distances have to be covered. A week after the Formula 1 VTB Russian Grand Prix 2021 in Sochi on September 26, it’s off to the Singapore street circuit on October 3. And then on October 10, the Formula 1® circus travels to Suzuka in Japan.

There’s also quite a distance to cover in the season’s third triple header. The first stop is the Formula 1 Aramco United States Grand Prix 2021 in Austin, Texas, on October 24. From there, racing continues in Mexico City, with the Formula 1 Gran Premio De La Cuidad de Mexico 2021 on October 31. The triple header finishes on November 7 in São Paulo, Brazil.

“An intercontinental triple header is where logistics is really put to the test,” says Paul Fowler, Global Motorsport Head, DHL Global Forwarding. “Even during the race, before the checkered flag is waved, the DHL team start dismantling and stowing equipment.” And for the logistics experts, the job becomes especially difficult when parts have to be flown out and back in again during the three-week triple header timeframe – such as for testing in special laboratories located all around the world.

New events like the Formula 1 Heineken Dutch Grand Prix 2021 in Zandvoort, which is back on the Formula 1® schedule, and the Formula 1 Saudi Arabian Grand Prix 2021, which this year will be held on a new street circuit in Jeddah, also test the logistics specialists. This is why scouts explore the new routes to ensure that, despite unfamiliar surroundings, things run smoothly and everything fits into place. For Paul Fowler, it’s challenges like these that make motorsport so appealing: “Behind the scenes, we give our all to ensure that the teams and drivers can perform at their best, and that racing fans everywhere get to see the sport they love.”

With the extended partnership, DHL will again be offering two awards: The DHL Fastest Lap Award and the DHL Fastest Pit Stop Award for special achievements by drivers and teams. This year’s awards will be presented to the winners in Abu Dhabi on the final day of the racing season.

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Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

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Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

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The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

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Industry Awards

Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards

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Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.

Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.

The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.

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Betinia’s shortlisting in the following categories:

  • Best Native App,
  • CRM Campaign,
  • Innovation in Sports Betting,
  • Innovation of The Year,
  • Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.

Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.

Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”

The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.

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Betmotion

Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

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In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.

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