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Week 9/2021 slot games releases

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Here are this weeks latest slots releases!

CT Gaming Interactive released a new Asian-themed slot game as of 1st of March. With simple and intuitive gameplay, the newest game Lady Emerald is ideal for all kinds of players. All winnings except the scatter payouts are paid from symbols on the paying line where the bet is placed, and the symbols must have adjacent positions on the line from left to right. The maximum winning is 500xTotal bet. Three, four, or five Scatters in the form of the Yin and Yang symbol placed at random on the screen pay out the winnings. The shining emerald eyes of the Emerald Lady enchants when appearing as a Wild symbol.

 

EGT Interactive has released 20 Golden Coins, a video slot for modern players with a taste of classic. 20 Golden Coins is not an ordinary fruit slot but a dazzling, energetic, colourful, unique and modern game. The proven engine, attractive RTP, high execution quality and smooth gameplay are only some of the advantages. This 5-reel, 20 paylines video slot is bursting with new and rewarding features. It combines the classic fruity goodness with immersive graphics and a captivating soundtrack.

 

Nolimit City travels underground where the sun don’t shine, but the gold does. The award-winning, Malta-based Software Provider is on a hot streak following the two first releases of 2021, San Quentin xWays® and East Coast vs West Coast, both being met with ample praise and recognition. Fire in the Hole xBomb is the first Nolimit City slot with the brand new xBomb feature – which removes all adjacent symbols and increases the win multiplier with one – no matter if it’s a winning round or not. With a 6×3 reel area that expands up to 6×6, 486 ways to win that expands to 46,656, Lucky Wagon Spins, and the xBomb Wild Multiplier – players will be spinning their way to gold and riches.

 

 

NetGame Entertainment, one of iGaming’s foremost casino software providers, has released its galaxy-inspired slot game – Fruit Cash Hold ‘n’ Link. Players will feel the gravitational pull towards this fruit game thanks to the Golden Star Wild symbol, multiple Jackpots and two separate Scatters which trigger two Bonus games. The first Bonus game is Free Spins which is activated by the Crown symbol. If players reveal three or more Scatter symbols then they are gifted six Free Spins. Just high and special symbols are available in the Free Spins bonus and they can be re-triggered when you hit another three or more Scatters from a spin.

Spearhead Studios launches Wild Gold, the 30th title of the company’s portfolio. Since its inception in 2019, the studio has worked towards growing its games portfolio with high-quality video slots and table games. Wild Gold is a lively game, which provides a veritable feast of vibrant lights, lush visual effects, luxurious interfaces, and pulsating audio. With a Return to Player (RTP) of 96.15%, the game can deliver wins of over 13,000x. All base and feature wins can be entered into the Card Gamble to potentially increase them up to €30,000.

 

Joining its extensive range of game themes, the latest release to the High 5 Games library is a fun Victorian-era steampunk slot, loaded with spin-ventive features. The new title takes players into the world of futuristic science as they crank up the machine for rustic riches. Above the 5×5 reels is a belt of special feature symbols known as the Prize Line. At the start of each bet, the Prize Line symbols will rotate left, cycling the prizes around. When an Energy Box symbol lands on the reels, the Prize Line symbol above the Energy Box will activate, creating a greater chance of a reward. The Prize Line features chances to receive multipliers, free credits, a Pick Bonus, a Free Games Bonus, and wilds.

 

Kalamba Games is preparing to celebrate St Patrick’s day in style with new slot Joker Leprechauns. Win potential is turned up to the max, capturing classic Vegas-style slots and a host of engaging features. The 6-reel, 40-line experience also offers free spins and bonus jackpots. When a Multiplier Wild symbol occurs in a winning combination, the payout is multiplied by the value shown, while scoring three Bonus symbols initiates Free Spins. During this round, each Bonus Accumulator symbol increments a counter and for every three collected, a further three free spins are awarded.

 

Yggdrasil, the leading worldwide publisher of online gambling content, takes players to the mythical City of Gold in its latest release, El Dorado Infinity Reels, deployed in partnership with YG Masters studio ReelPlay. Inspired by a land of almost unlimited opportunity, each spin in the game provides a chance for a limitless number of reels to be added, also increasing the multiplier for all wins and boosting the chances of wealth. Set in the Aztec Empire era where cities of gold flourished and treasures were plentiful, the game offers abundance of exciting features including the jackpot prize of 888x total bet when a player reaches 15 reels.

 

Inside of slums in the crowded city, you’ll be captured inside the entire breathtaking atmosphere of a dangerous but super thrilling game to win by collecting MONEY symbols. In this 5-reel, 3-row and 10-pay line slot MAKE MONEY you’ll find a special feature of buying free spins. FS can be purchased in quantities of 15, 30, 45. FS are triggered on the selected bet. After confirming the purchase FS will be launched guaranteed at the bet was selected at the time of purchase. Wild symbol of main character multiplies the winning. When several wilds with different multipliers appear, they are multiplied among themselves and multiplier can stay X4, X8, X16 or X32.

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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