EveryMatrix Press Releases
EveryMatrix expands global footprint with new Miami office
Technology supplier EveryMatrix is thrilled to announce the opening of its new commercial hub in Miami, Florida. Led by industry veteran Erik Nyman, President Americas at EveryMatrix, the new office seeks to expand the company’s global footprint in the US and LATAM markets.
Located in the Brickell area of Downtown Miami, near major business and leisure landmarks, the new EveryMatrix commercial hub is set to coordinate the company’s activity in the US and LATAM markets and establish the organization as a trusted supplier in the region.
Ebbe Groes, Group CEO of EveryMatrix, says: “Entering the US market is one of our major objectives this year and having feet on the ground there is essential. I’m confident that Erik will give shape to EveryMatrix’s US ambitions and drive forward this expansion process with a lot of dedication. I’m looking forward to bringing on-board brilliant people in our Miami office and I wish Erik and his team good luck.”
Erik Nyman, President Americas at EveryMatrix, comments: “Opening up EveryMatrix’s Miami office marks a new era of the company’s success story. We have the industry’s most complete offering from microservices to full turnkey platform, sports, casino, and everything in between. The product strength and future roadmap make me confident that we will break new ground in the Americas. We are building our team in Miami and are excited to further engage with customers and will announce several market entries in the coming months.”
In November 2020, EveryMatrix filed the application to New Jersey Division of Gaming Enforcement for a license for the company’s iGaming Integration Platform, CasinoEngine.
Erik Nyman joined the company’s Leadership Team in August of 2020 and has the role of leading the establishment of EveryMatrix’s US presence. With more than 10 years of experience in iGaming, Nyman will oversee the team’s commercial activity, recruit new talent and begin the process of acquiring new US clients.
Established in 2008, EveryMatrix is a pure B2B tech provider for the iGaming industry. The company employs over 530 employees in 9 countries: Malta, Romania, Ukraine, Spain, Armenia, Norway, China, Thailand, and now the US.
EveryMatrix Press Releases
Pinnacle goes live with ‘next level’ EveryMatrix CasinoEngine technology
Global tier-1 betting and gaming pioneer brand Pinnacle has gone live with a new, advanced casino offering powered by EveryMatrix CasinoEngine technology.
Pinnacle’s casino brand is now driven by CasinoEngine, EveryMatrix’s leading productivity platform. Phase two of the partnership will see the integration of BonusEngine and JackpotEngine technology further boost growth with bonusing and gamification tools proven to increase reactivation, acquisition and retention.
CasinoEngine will aim to significantly grow Pinnacle’s casino offering into a world-class, digital entertainment experience with access to an ever-growing portfolio of more than 31,500+ best performing games.
Pinnacle has built a large part of its new casino front-end using EveryMatrix technology. It will integrate JackpotEngine to further fuel its casino through flexible and configurable jackpot customisation, adding new user experience layers to its content, plus a variety of industry-leading player reward and bonus management features.
Launched in 1998 Pinnacle is one of the world’s best-known betting and gaming brands, pioneering advanced sports betting models, becoming the first operator to launch esports betting and consistently focusing on offering the best odds and high betting limits.
For the full year 2023 EveryMatrix produced record Gross Gaming Revenue (GGR) for operator partners with the casino business unit generating €1.9bn, up 83% Year-on-Year (YoY), while Q2 2024 GGR for casino customers produced an eleventh consecutive record quarterly performance of €658m, up 53% YoY.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
“The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”
Nicole Kalcheva, Head of Casino, Pinnacle, said: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
The post Pinnacle goes live with ‘next level’ EveryMatrix CasinoEngine technology appeared first on European Gaming Industry News.
EveryMatrix Press Releases
Kevin Furlong joins EveryMatrix as Group Chief Product Officer
Kevin Furlong has been appointed EveryMatrix Group Chief Product Officer (CPO) with responsibility for product strategy across all the tier one supplier’s multiple business units.
Furlong will lead all the Group’s product design, delivery and output, co-ordinating with EveryMatrix business unit CPOs to ensure the best possible results for its 300+ global customers and partners.
With 20 years’ industry experience including senior roles at Entain, GVC, Bwin and Paddy Power, Furlong will work across all EveryMatrix’s modular casino, sports, platform, affiliate and payments products including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
He will report to Group CEO and co-founder Ebbe Groes and brings with him a proven record of success in product development, online business management and large-scale technology mergers.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “EveryMatrix aims to service the largest and most discerning operators on the planet. More than two-thirds of our revenue is generated from tier 1 operators today. To do this successfully we must constantly improve the talent inside the company.
“Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.
“Kevin will be instrumental in developing an even better experience for all our customers.”
Kevin Furlong, Group CPO, EveryMatrix, said: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve and we have some ambitious but achievable plans to come which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
The post Kevin Furlong joins EveryMatrix as Group Chief Product Officer appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite
EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.
LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.
It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.
Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.
This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.
“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”
Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.
The post EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018