Canada
Maverick Gaming Establishes Corporate Headquarters in Kirkland, WA
Maverick Gaming LLC announced they are in the process of moving their corporate headquarters to Kirkland, WA, a reflection of the company’s ongoing and long-term investment in Washington State. Previously located in Nevada, Maverick Gaming’s new headquarters will be located at 12530 NE 144th St. and will support at least 50 jobs.
“As we all work together to build a pathway through the impacts of the pandemic, we welcome Maverick Gaming to Kirkland as a partner in supporting family-wage jobs in our state’s regulated gaming industry,” said Kirkland Mayor Penny Sweet. “In just a few years, Maverick Gaming has shown a commitment to Washington – whether it is through their Maverick Cares community giving program or because they embraced being the largest private-sector employer of Teamsters Local 117. I look forward to Maverick Gaming continuing to deepen its investment in Kirkland and across our state.”
“I grew up in Hoquiam and am humbled and excited to be locating Maverick Gaming’s headquarters in my home state,” said Maverick Gaming CEO and co-founder Eric Persson. “Establishing our company’s corporate headquarters in Kirkland is just one of the ways that our team is prioritizing local commitments as we expand our investment in Washington. Our team works every day to offer something safe, fun, and accessible for our guests, and to be good neighbors doing our share of supporting the people who live and work in the places we operate.”
Kirkland-based Maverick Gaming employs approximately 2,000 teammates across the state, representing the largest private sector employer of Teamsters Local 117 and the only gaming company with a union workforce in Washington. On average, its properties generate $13 million annually in local tax revenues.
SB 5212, a bipartisan proposal to allow licensed card rooms and race tracks to offer regulated sports betting in Washington, was recently heard in the State Senate’s Labor, Commerce & Tribal Affairs Committee. For Maverick, the ability to offer sports betting would create approximately 10 family wage jobs at each of its facilities licensed to allow this popular pastime and generate millions of dollars in new revenue for critical state services. A law passed in the 2019-2020 legislative session allows a tribal-only marketplace for sports betting, but Maverick Gaming continues to advocate for a system that can responsibly allow sports betting at a limited number of existing, already-regulated facilities like its cardrooms to create a new source of tax revenue, help combat the illicit marketplace for sports betting, and spur economic opportunity for all.
While large destination casino resorts and concert venues are widely recognized in Washington, Maverick Gaming properties are modest, neighborhood options for a game or a bite to eat that is close to home. Despite their smaller size, fees paid to the Washington State Gambling Commission by non-tribal card rooms like Maverick’s are part of what the agency relies on for enforcement of the rules and regulations. Maverick Gaming recently contributed $194,381 to the Evergreen Council on Problem Gambling as part of its commitment to prevent problem gambling.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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