Industry News
ENV Media Appoints Robin Hallengren as Head of SEO
ENV Media has appointed Robin Hallengren as Head of SEO. Robin served most recently as SEO Manager for LeoVegas Gaming Group and will assume his new position with immediate effect. The role, which is remotely, includes the overall responsibility for ENV Media’s SEO strategy in India as well as developing and leading the daily work with a team of 6 people.
“More than happy to be a part of this fast-paced and sky-is-the-limit mindset company. I’m excited and eager to further strengthen our assets’ share of voice and positions in India,” Robin Hallengren said.
“For ENV Media it is essential to be at the forefront when it comes to Organic growth and SEO. I am very pleased that we managed to recruit Robin. He is an experienced SEO executive with a proven track record in the gambling industry,” Mattias Bergehed, CEO of ENV Media, said.
ENV Media operates with several brands in India. In the first quarter of 2021, these brands will be migrated to ENV Media’s proprietary front-end platform. The new front-end contributes to improved performance metrics as well as the user experience, which is in line with Google’s next Core Update. The migration also contributes to a better customer experience in the form of greatly expanded game and operator reviews as well as faster functionality.
“The new front-end has greatly improved user-centric metrics like CLS as well with additional features that together allows for an even better user experience for our visitors,” Martin Larsson, Co-Founder of ENV Media, said.
Gambling and Games policy
Google Updates its Gambling and Games Policy for the US
![google-updates-its-gambling-and-games-policy-for-the-us](https://igamingradio.com/wp-content/uploads/2024/07/132913-google-updates-its-gambling-and-games-policy-for-the-us.jpg)
Google will update its Gambling and Games policy for the US on July 15, 2024. The update will allow ads for lottery couriers in specific states, here are the areas:
Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming.
Advertisers must be licensed in at least one state that requires a license if they target states that do not require one. Certification is mandatory for advertisers. The policy page will reflect these changes when they take effect.
Industry News
Bragg Gaming Group to Attend the 2024 iGB Live in Amsterdam
![bragg-gaming-group-to-attend-the-2024-igb-live-in-amsterdam](https://igamingradio.com/wp-content/uploads/2024/07/132897-bragg-gaming-group-to-attend-the-2024-igb-live-in-amsterdam.jpg)
Bragg Gaming Group, a global iGaming technology and content provider, is set to showcase its top tier content and technology solutions at iGB Live 2024, taking place from July 16-19 in Amsterdam.
Powering leading iGaming brands in The Netherlands, the Czech Republic, and Croatia, Bragg is a leading PAM provider in The Netherlands with approximately 30% market share. The company offers modern and adaptable tech stack designed to meet complex regulatory requirements and enable the rapid deployment of custom, localised PAM solutions.
iGB Live is an exhibition and conference covering iGaming, including player acquisition, dedicated payments, sports betting, compliance, affiliation and binary/financial events. The IGB Live 2024 will unite operators, affiliate programmes and partners worldwide.
The post Bragg Gaming Group to Attend the 2024 iGB Live in Amsterdam appeared first on European Gaming Industry News.
Cardless Gaming
Ocean Casino Resort Launches Cardless Gaming Feature
![ocean-casino-resort-launches-cardless-gaming-feature](https://igamingradio.com/wp-content/uploads/2024/07/132861-ocean-casino-resort-launches-cardless-gaming-feature.jpg)
Guests at Ocean Casino Resort, a premier luxury casino destination known for state-of-the-art gaming, now have an easier and more convenient way to play. The resort launched Cardless Gaming, an all-new, fully integrated mobile experience, available via the Ocean Casino Resort Mobile App. Debuting as a first for New Jersey, this feature is designed to put the entire resort’s experience at guests’ fingertips as a one-stop-shop.
“The Ocean Casino Resort Mobile App takes our gaming experience to a new convenient level for avid gamers and fun-goers by providing a cardless option directly to the palm of their hands. By continuously adapting to evolving player preferences and utilizing advancing technology, Ocean solidifies its reputation as the premier gaming experience on the East Coast,” John Forelli, SVP and Chief Information Officer for Ocean Casino Resort, said.
The elevated player experience begins by logging into the Ocean Casino Resort Mobile App. Under “Account,” guests can scroll down to the “Cardless Gaming” section to select play slots or play table games. For table games, the final step is to simply present the QR Code to the dealer or Pit Boss. For slots, players have to select “Cardless Login” on the machine’s display and scan a QR Code to connect and card-in. Physical cards will continue to be accepted for those who prefer it, and in the near future players will also have a Cashless option to utilize. Ocean Casino Resort’s mobile app can be downloaded via the Apple App Store or Google Play Store.
Ocean presents an unparalleled gaming experience, complete with three high-limit slot (The Cove) and table games venues (The Loft and High Limit Table Games), two guest lounges for Ocean Rewards cardmembers, as well as pathways and wayfinders throughout the casino floor for guests to easily navigate between games. Ocean’s high-energy casino features exclusive ocean views, 1750 of the most exciting slot machines and 125 action-packed table games across 135,000 square feet of gaming space.
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