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iSoftBet signs content deal with Avento

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iSoftBet, the leading online games supplier and content aggregator, has signed an agreement with Avento that will see its full portfolio of proprietary slot content available across the operator’s brands.

Avento, whose five casino brands include Frank Casino and SlotsV, will roll out iSoftBet’s top performing content such as Vegas High Roller, Gold Digger and Aztec Gold Megaways, alongside newest release Queen of Wonderland Megaways.

iSoftBet will also supply Avento with its cutting-edge suite of player engagement tools, iNgame, which is proven to increase retention and longevity of players through a collection of products such as live leaderboards.

The commercial agreement marks the latest expansion for iSoftBet, that has experienced a bumper year hiring several C-level executives, as well as winning the Compliance Outstanding Achievement Award at the recent Vixio Gambling Compliance Awards. The supplier has experienced a stellar 12 months entering five new regulated markets while continuing to ensure it adheres to the highest regulatory standards across multiple global territories.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “Growing our presence in regulated markets remains a focal point of our commercial strategy and we’re delighted to agree a deal with Avento.

“With our increasing presence in numerous key regulated jurisdictions around the world, it gives more players than ever before the opportunity to play our compelling content.”

Mary Barr, Head of Partner Relations at Avento, said: “iSoftBet’s portfolio has content for players of all tastes, with its cutting-edge Hold and Win feature as well as a leading Megaways offering. Teamed with the impressive iNgame toolkit, we’re confident that its products will be a valuable addition to our offering.”

iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest brands with the best casino games and the quickest route to market.

 

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GCC Workplace Awards 2025

Scientific Games Wins Top Honors for Organizational Excellence in India

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Scientific Games has been honored with the Top GCC award in the Organizational Excellence category at the GCC Workplace Awards 2025. Held on July 11, in Bengaluru, India, these awards recognize global capability centers in India that are transforming the future of work through innovation, culture and forward-thinking strategies.

This honors marks the third award in the past year for Scientific Games’ India operations, building on its 2024 Great Place to Work certification and inclusion in Jombay’s WOW Workplaces of 2025.

“Scientific Games India has proven once again that we are creating a high-performance, future-focused workplace. Our team in India plays an important role in supporting and enhancing the way we deliver technology solutions across our global lottery business,” said Pat McHugh, CEO of Scientific Games.

The GCC Workplace Award highlights Scientific Games’ exceptional progress in building a high-performance, people-first workplace supporting both business outcomes and employee well-being. The company’s Bengaluru-based operations serve as a strategic hub for software development, technology operations, research, and quality assurance.

“What makes this recognition especially meaningful is that it reflects how we’ve grown as a team, scaling up in capabilities while staying true to our company culture. Over the past year, we’ve sharpened our focus on leadership development, cross-functional collaboration and building an environment where people feel trusted to solve complex challenges,” said Mahesh Nanjundappa, Managing Director of Scientific Games India.

The GCC Workplace Awards celebrate organizations in India that are redefining what a great workplace looks like. Scientific Games was recognized from a competitive pool of 450 nominated organizations. The selection involved a rigorous, multi-stage process, including quantitative reviews, qualitative assessments of internal policies and programs and benchmarking against peer organizations. Key evaluation areas included leadership and culture, diversity and inclusion, employee well-being, innovation, and external reputation.

The judges awarded the company 5 out of 5 ratings for employee engagement and well-being, as well as workplace culture, citing strong leadership support and structured feedback mechanisms. Its formal rewards and recognition programs, comprehensive benefits including health, dental and vision coverage and diversity and inclusion efforts.

Scientific Games’ India location contributes to delivering the company’s high-performance lottery and sports betting solutions to government-regulated lotteries in 50 countries.

The post Scientific Games Wins Top Honors for Organizational Excellence in India appeared first on Gaming and Gambling Industry in the Americas.

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Joe Solosky

NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing

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The past month marked a pivotal moment in NASCAR’s push toward innovation as NASCAR and nVenue worked to deliver a new way to watch the race. Using nVenue’s in-race betting product to focus on head-to-head matchups, nVenue’s real-time predictive probabilities for each matchup were integrated into the race broadcast.

NASCAR and nVenue have worked together since 2023 and recently reached a multi-year agreement to extend their partnership. As a data partner, nVenue has built a live betting product that allows fans to bet on hundreds of markets during races. nVenue worked with NASCAR to build out live head-to-head markets for each matchup of the In-Season Challenge.

nVenue integrated its proprietary artificial intelligence and machine learning platform for live sports with the In-Season Challenge broadcasts. The integration kicked off during the opening race of the In-Season Challenge and continued throughout the Challenge, delivering a new level of real-time insight directly into the broadcast experience.

At the same time, fans across the world were able to place bets in real-time on head-to-head driver matchups, stage winners, and dozens of new in-race markets, marking a historic first for the sport.

Behind the scenes, nVenue’s commitment to execution was on full display. Co-Founder and Chief Sports Officer, Bruce Sears, was in the production control room for the opening race, working hand-in-hand with multiple teams and resources required to bring the integration to the air.

“nVenue has been a fantastic data partner. One of the great things about nVenue’s partnership is in addition to the live betting product it has built, nVenue has the ability to turn odds into probabilities that can be shown on live broadcasts to further promote fan engagement. This lined up well with the format of the In-Season Challenge, allowing us to provide fans with a way to follow the live probabilities of each matchup throughout every lap of the race,” said Joe Solosky, NASCAR, Managing Director, Sports Betting.

“nVenue’s real-time predictive probabilities came to life during live NASCAR racing to provide a richer experience of the sport, for fans watching, betting, or both. The nVenue platform meets the incredibly demanding speed and precision required for motorsports, but also sets a new standard for fan engagement and in-race betting. It’s a testament to our team’s unparalleled expertise in bringing such complex, data-driven innovation to market at scale. Innovation has only just begun, and we are excited to continue this work with leagues, media, and sports betting to bring these worlds together for the best experiences in live sports,” said Sears.

With broadcast, betting, and data now converging on race day, this collaboration between NASCAR and nVenue is signaling the future of how fans engage with the sport, one lap at a time.

The post NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing appeared first on Gaming and Gambling Industry in the Americas.

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Jackbit: The New Crypto Casino Shapes U.S. Gambling in 2025 with 7000 Games and No KYC

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Play 7000+ games at Jackbit, the rewarding U.S. crypto casino with no KYC, instant withdrawals, 20+ coins, and 100 free spins on a $50 deposit.

Jackbit Casino has been named the fastest growing and leading Bitcoin casino in the US for 2025, standing out for its no-KYC registration, instant crypto withdrawals, and access to over 7000 games from 70+ global providers.

Since its launch in 2022, Jackbit has become a preferred destination for crypto users seeking speed, security, and variety all in one platform. Licensed under Curaçao eGaming and operated by Ryker B.V., Jackbit supports over 20 cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and Tether.

New players receive 100 wager-free spins with a $50 deposit, while returning users benefit from cashback, tournaments, and flexible banking options. The platform’s clean interface, paired with lightning-fast crypto processing, has helped Jackbit gain recognition among both casual players and high-stakes gamblers in the U.S. market.

Why Is Jackbit Considered the Leading Crypto Casino in the US?

Jackbit Casino remains at the forefront of the crypto gambling space in 2025, offering a seamless user experience, instant transactions, and an unparalleled game variety. Here’s what makes it stand out:

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The post Jackbit: The New Crypto Casino Shapes U.S. Gambling in 2025 with 7000 Games and No KYC appeared first on Gaming and Gambling Industry in the Americas.

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