Connect with us

Latest News

Betegy and Parimatch sign global innovation partnership

Published

on

Reading Time: 2 minutes

 

Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform

Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.

Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.

Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.

Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.

The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.

Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.

Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.

He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.

“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.

“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”

Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.

“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”

Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net

Continue Reading
Advertisement

ACDV certification

GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia

Published

on

goldenrace-becomes-the-first-and-only-virtual-sports-provider-certified-for-retail-in-colombia

 

GoldenRace, leading B2B provider of Virtual Sports and betting solutions, has become the first and only Virtual Sports provider officially authorised to operate in Colombia’s Retail betting market under the new ACDV regulation.

The certification is based on ACDV (Virtual Racing and Sports Betting) standards, published by Coljuegos, Colombia’s national gambling authority, at the end of last year (2024) as part of a new regulatory framework for Virtual Sports in the Retail sector, outlined in Resolution No. 20241200028984.

With this updated certification now in force, GoldenRace proudly leads the way, allowing betting shops across Colombia to legally continue offering its award-winning Virtual Sports portfolio – including bestsellers like Virtual Football, Horse Racing, and Greyhound Racing – fully compliant with the latest national requirements.

“This process involved extensive testing at a prestigious, internationally accredited laboratory,” explained  Julio César Duque, LatAm Director at GoldenRace. “For us, it’s a clear confirmation of the strength of our portfolio and how well our solutions perform in Colombia.”

With the ACDV certification now active, the company is expanding its market-leading Virtual Sports content to Retail, giving local operators more.

“After a successful GAT Colombia 2025 and with the Peru Gaming Show on the horizon, we’re thrilled to keep growing in LatAm,” added Martin Wachter, CEO & Founder of Softquo, the Holding behind GoldenRace. “Colombia holds a special place for us: it’s home to one of our offices and our reforestation initiatives. We are deeply proud that its Retail operators can now enjoy the best of GoldenRace through this new certification.”

The post GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

DBET partners with Swedish Basketball Association for multi-year sponsorship deal

Published

on

dbet-partners-with-swedish-basketball-association-for-multi-year-sponsorship-deal
Reading Time: 2 minutes

 

Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.

As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.

“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”

Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.

“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”

This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.

The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.

Continue Reading

Eberhard Dürrschmid CEO at Golden Whale

Golden Whale to broaden horizons with Logrand partnership

Published

on

golden-whale-to-broaden-horizons-with-logrand-partnership

 

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time

With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.

Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.

Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.

Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.

In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.

Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”

Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”

The post Golden Whale to broaden horizons with Logrand partnership appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending