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William Hill Reveal: Winter hacks for improving performance in sport!
- A new study by William Hill reveals winter hacks to improve performance in a variety of sports including rugby, football, tennis and more.
- Discover how to adapt tactics in the winter months
Whether you’re a cyclist, runner, triathlete, or just trying to hit your 2021 fitness goals, training and nutrition must stay consistent throughout the seasons for optimal results. However, variables that are completely out of your hands – like the weather – can massively impact your performance and motivation.
Nights are long, days are short and the UK’s winter weather certainly isn’t inviting, so there is no denying that even the more committed among us find these conditions challenging. But, on a positive note, the shortest day this winter is now well and truly behind us and therefore this is a brilliant opportunity to look to the future, set new goals and adapt training to truly get ahead of the curve and achieve your personal best.
To help you reach your personal best and hit those fitness goals, William Hill has revealed winter hacks for a variety of sports including cycling, football, rugby, and tennis. As the saying goes, ‘winter miles turn to summer smiles’!
And for more tips and to find out how professionals adapt to different conditions, visit https://news.williamhill.com/weather-effect/
The top tips per sport are detailed below:
Football:
When it comes to training in colder conditions, the body’s centre competes with the muscles for blood flow, which – for multiple reasons – can hinder performance and even cause unwarranted muscle strain. Also, people often dehydrate in colder conditions, so to overcome this drink 8 ounces of water every 15 minutes and wear clothing which keeps your body at a comfortable temperature.
Cricket:
Cricket is prominently a summer sport, so when cold spells do appear, use this time to go to the gym and build strength, power, endurance, and technique.
Regardless of it being wet, snowing, freezing, or raining, all of these conditions affect visibility which can lead to accidents. With low visibility also comes thicker air density, this will impact how the ball moves through the air.
Cycling:
In crisp and bitter weather, Just one degree in muscle temperature leads to a 10% drop in performance, wear several layers and gloves when it’s cold to prevent heat loss.
Golf:
Freezing temperatures lead to greater air density, so the ball needs more velocity than it would if the conditions were warmer, keep this in mind when taking your shot.
Horse Racing:
In Winter temperatures go for a warm-up jog and drink a hot drink to keep heat levels up prior to horse riding and choose clothing wisely so wear plenty of breathable layers. Also, keep your horse warm by blanketing them, this will ensure their muscles remain loosened up and perform better.
Wet weather can affect the horse’s footing and lower visibility. Notice how your horse is responding underfoot and decide what is best for you and your horse on that day. Be sure to keep both you and your equestrian partner as visible as possible.
Rugby:
Training in wet weather isn’t always a hindrance in rugby, but it can cause the body to drop in temperature rapidly, so make sure you have dry clothes to change into during half time.
Tennis:
The wind can throw off the toss on serves, which makes it harder to control and reduces the chances of a successful serve. Shots require more power to cut through the wind, so keep this in mind when taking your shot.
Aristocrat Interactive
Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.
“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.
“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”
The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.
EveryMatrix Press Releases
Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
BiS SiGMA Americas
OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas

OKTO is set to showcase its cutting-edge payment solutions at BIS SIGMA Americas in São Paulo. As a leading payment servise provider, OKTO will stand out with its advanced paytech and instant pay-ins and payouts, inviting visitors to explore its unified payment platform at the OKTO Networking Lounge – F140.
The OKTO booth will feature interactive demonstrations of the company’s innovative payment solutions, designed to redefine convenience and elevate user experience. OKTO’s comprehensive suite of services ensures instant deposits and withdrawals, setting a new standard for flexibility, security, and efficiency in digital payments.
Visitor will discover how OKTO has simplified integration for operators through a unified platform and one API that supports various local payment methods, enabling swift and efficient transactions across Latin America. Additionally, OKTO will showcase its Smart Payment Routing System, optimizing transaction flows and acceptance rates for enhanced efficiency.
Building on the successful launched of OKTO MAIS, Pay and Play 2.0, Smart Pix, and Biometric Pix at SBC Summit Rio last month, OKTO is bringing these innovations and more to SIGMA Americas. The company will showcase advanced banking solutions specifically designed for the Brazilian market, ensuring seamless fund transfers, specialized financial advisory, and full compliance with local regulations.
Leveraging open banking, OKTO’s PIX suíte will demonstrate how the company enhances user onbaording, boosts acceptance rates and improves transaction efficiency, all tailored to meet Brazil’s unique needs.
Leonardo Chaves, Regional General Manager LatAm at OKTO, said: “We are excited to showcase our innovative solutions at BIS SIGMA 2025, redefining the digital payments ecosystem. Our commitment is to deliver cutting-edge technology and a seamless, secure, and efficient payment experience for both merchants and users. The Brazilian and LatAm market demands flexible solutions tailored to its unique characteristics, and OKTO is ready to meet this need with excellence. We invite everyone to visit our booth and experience the future of payments firsthand.”
The post OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
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