B2B poker partnership
888 Extends Partnership with Caesars Interactive Entertainment
Online gambling firm 888 Holdings has announced that it has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment (CIE).
The new agreement will see 888 continue to power the World Series of Poker (WSOP) brand’s online poker rooms as the company plans its entry into new regulated markets.
WSOP is the world’s most prestigious and longest-running poker series, which sees hundreds of thousands of entrants from across the globe compete for millions of dollars with live tournaments broadcast to an international audience.
Through the partnership, 888 will continue to provide its turnkey poker platform and services to CIE in the US including bringing the WSOP’s online poker rooms to players’ mobiles and desktops.
The partnership will also see 888 continue to power the US market’s only interstate shared player liquidity poker network across the states of New Jersey, Delaware, and Nevada, connecting an increasing number of poker players to enhance the availability of poker games and formats for its customers.
Yaniv Sherman, SVP Head of Commercial Development at 888, commented: “Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.
“We are also excited at the prospect of adding new states to our unique interstate poker network in 2021 and beyond, which we believe would drive a significant increase in liquidity for poker players on the 888 platform. Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market.”
Ty Stewart, Executive Director of the World Series of Poker and SVP of CIE, commented: “We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the US.”
Salsa Technology has launched a strong collection of its LatAm-focused casino games today on Brazilian platform provider FX Gaming via its Salsa Gator.
FX Gaming has fast become one of Latin America’s leading iGaming solutions providers with an extensive list of more than 50 white-label partners. The Brazilian company initiated the progressive content deal with Salsa to ensure its casino offering meets the needs of LatAm’s players.
Now the partnership is live, FX Gaming will be able to allow its partners seamless access to Salsa Gator’s leading games library that spans both proprietary and third-party titles. Salsa Gator has spent years curating a portfolio that LatAm players have a deep affinity for.
Through a single integration, FX Gaming has access to Salsa Gator’s burgeoning library of over 80 third-party providers. These partners include High5Games, Evolution, RedRake, Hacksaw, and Spribe, ensuring a diverse player choice.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “FX Gaming is a specialist in the LatAm region and its fast rise to become a key gaming solutions provider underscores that. We’re very happy to welcome them as a content partner and bring our games to more players.”
FX Gaming CEO, Alexandro Pontes added: “Our rapid growth in Latin America is in large part owing to our technology strength and having a deep understanding of what our partners need to be a success. Adding Salsa’s casino content to our offering ensures we’ll continue to provide an engaging and fun experience for players.”
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