The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.

This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.

At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.

The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.

In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.

And beyond the games? Real talk. Smart deals. Big moves.

Visitors to Booth L20 will get exclusive face time with the team to:

• Unlock bespoke offers crafted for their traffic
• Discuss scalable strategies to grow revenue
• Explore PlayAmo’s unique product ecosystem

“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.

So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.

Three-year deal sees Altenar continue its investment in Isle of Man community

Altenar, a leading sports betting and iGaming software provider, has signed a three-year deal to become the title sponsor of the Gran Fondo Isle of Man cycling event.

This strategic partnership marks a major commitment by Altenar to support cycling on the Isle of Man, a place with a deep-rooted cycling heritage. The island is famously the birthplace of Mark Cavendish, the most successful Tour de France stage winner of all time, who himself has taken part in the Gran Fondo in both 2019 and 2022.

Set against the stunning backdrop of the Manx countryside, over two action-packed days on 19th to 20th July, more than 1,000 riders from around the world will compete across four challenges – the Gran Fondo (85 miles), the Medio Fondo (39 miles), the Piccolo Fondo (20 miles), and the family-friendly Minisculo Fondo, held in the heart of Ramsey’s Mooragh Park which doubles as the race village.

Since its inception, Gran Fondo Isle of Man has attracted over 8,000 riders from as far afield as Japan, Australia, South Africa and the USA. It has earned major accolades – named one of Cycling Weekly’s “Top Ten Must-Do” events for three consecutive years – and been a qualifying round of the prestigious UCI Gran Fondo World Series from 2021-2024.

2025 will mark the final Gran Fondo Isle of Man in the current format, with organisers set to announce exciting plans for their future events shortly, alongside new partner Altenar.

This agreement reaffirms Altenar’s passion for supporting community sports in the Isle of Man and builds on its successful sponsorship of the Isle of Man Marathon and Half Marathon, which will take place in August.

John Quaye, Chief Financial Officer at Altenar, said: “The Isle of Man has cycling woven into its identity, and Altenar is proud to be part of a new chapter for this incredible event.

“With our headquarters at Cycle 360 House, and our existing sponsorship of the Isle of Man Marathon and Half Marathon, this sponsorship is a natural fit – uniting endurance and community, highlighting the beauty of the Isle of Man and showing why it has Unesco World Biosphere status.”

Paul Phillips, Director, Gran Fondo Isle of Man, said: “Having Altenar on board as our title sponsor is a huge vote of confidence in the event’s direction and our long-term vision.

We’re incredibly excited about what we can build together – not just for 2025, but for the evolution of mass participation cycling for all ages and abilities within the context of our own event.

“Our event is well established both within the local community and with international cyclists and we will continue to adapt to deliver memorable and enjoyable cycling experiences that capitalise on the Island’s rich environment and terrain.”