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TVBET Strikes Partnership with African bookmaker LionsBet

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TVBET continues to expand its presence in Africa, and as a part of its growth across the continent, the B2B provider announces a strategic partnership with LionsBet. This new collaboration is a substantial step towards TVBET’s ambitions in gaining a strong foothold within Africa. This deal is mutually beneficial for both companies and is aimed to diversify LionsBet’s portfolio and ensure a wider reach of TVBET’s contents.

TVBET is a world’s leading B2B provider of live-streaming games, which was founded in 2016. TVBET’s main objective is to provide casino and betting operators with the most up-to-date betting contents using cutting-edge technology. The provider currently delivers its live streaming products to more than 170 partners across the globe. Henceforth, TVBET’s top-notch TV-games will be available in LionsBet’s services range.

LionsBet is an online gaming and betting operator that offers the largest selection of online virtual games and sports betting options. The company is licensed in Nigeria by the Lagos State Lotteries Board as well as the Betting Control and Licensing Board in Zambia. The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball, and hockey, among other events. Virtual games are also available on the LionsBet platform, with more than 50 gaming options from an array of leading providers. The partnership will give LionsBet access to all the 12 certified games drawn from TVBET’s award-winning portfolio.

Akram Bacha, Director of LionsBet, said: “We wanted something unique and powerful. We did plenty of detailed research in the market, competition looked almost the same in Nigeria and Zambia. This is where we felt very sure that TVBET live games will do the job for us.” he added later: “2020, taught us a lot of things in this industry, especially in African markets. Punters made a big shift towards online betting. Live sessions and duration increased a lot, TVBET Live Games came to fulfill our product and satisfy our customer base. It was a very easy integration as our CTO informed me and the team was very helpful and friendly. We are keen that TVBET will maintain its professionalism towards the business, and together we can achieve several peaks.”

This collaboration will allow both companies to strengthen their positions in Africa even further and reach their players. Moreover, clients of LionsBet and TVBET will have special jackpots and bonuses.

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Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

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Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

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MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

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MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.  

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.

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Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

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The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).

On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.

As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.

Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.

The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.

The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.

Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.

The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.

The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.

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