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The Hurricane Global Group Breaks Into the Market Hurricane Global Acquires Duxcasino

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Hurricane Global, an umbrella brand conceptualised to revolutionize the iGaming business has acquired DuxCasino. The deal between these two gaming giants is targeted at providing players with a unique gaming experience while also increasing the companies’ revenue. Hurricane Global is focused on giving the gaming industry a facelift by combining top market connections with an in-depth understanding of casino operations. The company is rapidly gaining momentum in the global gambling market and its merger with DuxCasino has only further proven this. DuxCasino offers a wide variety of games and competitions, a developed VIP program, high-quality user support, several easy-to-use payment services, and endless more features that make it a fascinating brand with great traffic monetization potential.

The deal between DuxCasino and Hurricane Global provides DuxCasino with numerous benefits that will contribute to its further development. With the help of leading CRM specialists, the casino can further improve its business processes management. DuxCasino also has the opportunity to use Hurricane Global’s marketing expertise to drive more traffic to its site. Thus, the acquisition helps DuxCasino to significantly maximize incoming gambling traffic and strengthen its internal product operation.

The Hurricane Global Group is a mobile-first holding of international companies. It has offices in Cyprus and Malta. United into a multifaceted structure in 2020, Hurricane Group has several core assets: The Hurricane Global Operation, Hurricane Global Ventures, and the Group’s strategic partner – the Chilli Partners affiliate network.
Hurricane Global Operation is the first arm of the Hurricane Global Group. It has a structure that unites experts in product development and CRM-operations. This structure allows its partners’ to maximise their earning potential through increased retention. The team consists of people who have professional experience in operation management of the most salient online casino brands in the world.

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The second arm, the Chilli Partners affiliate network, brings together experts in performance marketing who have developed robust connections with the key players in the international affiliate marketing sphere.  It is a well known fact in this business that traffic is king, so Chilli Partners work hard to provide the best experience to its partners: connections, expertise, and possibility to acquire traffic more effectively by means of its analytical LTV predictive platform.

The third significant arm of the holding is Hurricane Global Ventures. The Ventures evaluates and invests in iGaming startups with a sum ranging from 1 to 5 million euros. The collaborations will ensure mutual long term profitability. Consulting and assisting projects in legal, accounting, and HR issues, Hurricane Global Ventures’ policy is not to interfere with operational management. All strategic and tactical decisions are made by the creators of the project only.

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Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators

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Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.

Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.

AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.

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Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”

The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.

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Compliance Updates

CMA: Spreadex required to sell Sporting Index

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An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.

The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.

Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.

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Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.

After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.

The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.

The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.

Richard Feasey, the chair of the independent panel reviewing the merger, said:

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“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.

Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “

Further details are available on the SpreadEx / Sporting Index case page.

The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.

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New Slot Game Launch – Lucky Clover from PopOK Gaming!

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PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.

Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.

Try your luck with Lucky Clover today and see if fortune is on your side!

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