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Get Your Game-On with AppGallery’s Exclusive Year-End Game Fest Campaign

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Everyone is looking forward to wind-down as the year gradually comes to an end, taking a breather and slowing down to enjoy the festivities with our family and friends. It’s a time to relax and rejuvenate, by spending time with loved ones, reigniting hobbies, or even play the backlog of games accumulated throughout the year.  

In this period of restriction measures and isolation, there’s no better time to stay at home and play your favourite games with friends online. It’s the best way to spend time with your loved ones while keeping the safety distance – meeting them virtually to chat about each other’s highlights of the year over gameplay. You can even create new experiences together by completing epic boss raids, surviving a battle royale match as a team, or creating mayhem by racing down the streets of San Francisco.  

To get the most out of each game you play, download and play from AppGallery’s year-end Game Fest. Running from now till 23 December, gamers can redeem exclusive gift packs for selected games which contains in-game items worth up to US$20 per gift package – more details below.  

Need help to choose your next play? We got you covered – here’s 12 games to kickstart your year-end adventure with Game Fest. 

     1. Asphalt 9: Legends – Epic Arcade Car Racing Game

Ever wanted to race down the streets of Shanghai, island-hop around The Caribbean, or even sight-see in Himalayan Mountains? You can now do it with your friends while driving nitro-cranked supercars in Asphalt 9: Legends. Players have praised the series for its console-like experience with the high-quality visuals, as well as the adrenaline-pumping high-speed chase with blockbuster set pieces.

Moreover, AppGallery is now giving away game codes for its Luxury Gift Pack as part of Game Fest, with 125 Tokens, 50,000 Credits, and a Ferrari F40 Limited-Time Pack worth US$20, giving you more reason to play the ultimate free-to-play arcade racing game available on the platform.

 

  1. State of Survival: Survive the Zombie Apocalypse

When it comes to the zombie survival genre on mobile, State of Survival is definitely the go-to for MMORPG fans looking for zombies to kill and a settlement to manage. The game incorporates elements beyond traditional strategy games into the gameplay, such as tower defence, resource management, as well as engaging storytelling. You can even partner with your friends to combine resources and firepower to make sure your settlement survives against zombies and other hostile players.

To get ahead of your peers, you can redeem a Luxury Gift Pack on AppGallery as part of Game Fest,  with items such as Construction Speedup perks, food and building resources, as well as Biocaps worth US$10.

 

  1. Last Day on Earth: Survival

There’s no denying the zombie survival being a very popular genre, where they still remain fresh to this day with more games and movies drawing inspiration from the various medium. Last Day on Earth is no different – it draws inspiration from popular zombie franchises that put you in the shoes of a survivor fending off zombies and intruders, while looting for resources and food to ensure your survival. It keeps the game fresh with regular updates and addictive resource management mechanics that many fans would love and enjoy.

Newcomers to this game would be delighted to know that they’ll be receiving Game Fest freebies from AppGallery – a Luxury Gift Pack with resources, weapons and a dog companion to help them kickstart their journey into the post-apocalyptic world of Last Day on Earth.

 

  1. Summoners War

Teamwork makes the dream work, and that’s absolutely true when you assemble the greatest team of monsters in Summoners War with your friends to challenge the Tartarus’ Labyrinth with your Guild Members. If you’re into collectables, this game is definitely for you, as there are more than 1,000 different types of monsters to summon and train with 100 million other Summoners around the world. Players love the variety and endless new content released periodically, as it keeps the community engaged and challenged.

As part of Game Fest, players can now redeem a Mystical Scroll from AppGallery to summon a rare Monster to continue their conquest to become the greatest Summoner of all time.

 

  1. Standoff 2

Many first-person shooter lovers would have grown up playing Counter-Strike on PC to scratch their competitive itch. What if we told you that you can do the same with Standoff 2, but this time on mobile, where you can play anytime and anywhere? With six different maps, and three game modes to choose from, you can challenge your friends in a showdown of reflexes in ‘Deathmatch’, ‘Defuse the bomb’, and ‘Arms Race’ game modes. Long-time players love the quality of graphics and unique customisation system to their characters.

During the Game Fest period, AppGallery is giving away free Battle Pass and Acid Carbon Weapon Skin to help you and your friends kickstart your Standoff 2 career.

 

  1. Perfect World Mobile

Any MMORPG fanatic would have heard of Perfect World series, a classic Chinese mythology influenced adventure and fantasy game spanning three games since its release in 2006. Perfect World Mobile brings the full experience right into the palm of your hands, with console-level graphics and expansive world to explore. Players love the endless activities in-game, such as gathering, cooking, and fishing, alongside epic battles with friends and allies within the game.

You can even redeem a Luxury Special Gift on AppGallery with a Hell Hound ride, as well as various items and in-game currencies, during this Game Fest period.

 

  1. World of Tanks Blitz MMO

Shake up the status quo with World of Tank Blitz MMO and light up your year-end festivities with explosions, bullets, and raging flames. With over 350 finely detailed combat vehicle choices, players can find a perfect vehicle for any playstyle to strike fear in their opponents with. It’s cross-platform play earned praises from players across the globe, with the high-quality graphics and engaging gameplay that continues to draw players back into the game for more.

Grab your friends to join in the battle with a newcomer Blitz Gift Pack that gives you a 7-day premium account with 250 gold to spend on new loot, redeemable on the AppGallery as part of Game Fest.

 

  1. Pascal’s Wager

If you have a great hand dexterity, thirst for hardcore challenge, and enjoy console-like quality games, Pascal’s Wager is definitely for you. This Soulsborne-like masterpiece delivers immersive, action-fuelled dark fantasy adventure, that will definitely test your skills as a gamer with challenging enemies and boss fights littered through the game. Players have praised the game’s Lovecraftian-style visuals and score, as well as creative enemy design and intuitive combat mechanics.

 

  1. Garena Free Fire: Winterlands

Are you someone who is great with surviving in the wilderness with 49 other players hunting each other to emerge from the top? This game definitely fits the bill and will definitely keep you entertained for hours with exciting gameplay, smooth controls, and high-quality graphics, as well as voice chat support to play with your friends. The constant updates to keep the content fresh, as well as endless loot, skins, and pets, kept the players going back for more.

 

  1. Eclipse Isle

If anime-style battle royale is what suits you, there’s of course Eclipse Isle. The mechanics differs with the usual run-gun-survive battle royale gameplay – each hero within the game possesses unique skills and talents to assist them in their fight for survival. Players praise the oriental fantasy theme used in the game, with eye-popping art style and character design. The differing seasons and weather also add variety to the gameplay, challenging players to employ different strategies during different playthroughs.

  1. ASMR Slicing

Imagine this: Having a quiet laidback evening, sipping your favourite beverage right before bed, and winding down to a soothing game that keeps your senses satisfied. ASMR Slicing does just that, simulating realistic slicing of kinetic sand and various objects, providing haptic feedback and relaxing ASMR sounds. Keep your senses entertained and feel immense satisfaction with this immersive simulator!

 

  1. Dystopia: Contest of Heroes

When it comes to competitive mobile games, MOBA (multiplayer online battle arena) is definitely on the list. The recently launched Dystopia: Contest of Heroes, which is exclusive to AppGallery, features high quality, intense colour graphics and a collection of fully customisable 3D heroes with player-controlled abilities. If you’re a fan of mixed martial arts, you’ll also be glad to know that Conor McGregor, Irish professional mixed martial artist and boxer, and former UFC champion, is the face of the game.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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