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Yohan Leon, the CMO of Kensho Media, explains how the company plans to expand beyond the English borders

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Yohan Leon, the Chief Marketing Officer of Kensho Media, said that Latin America and Spain appear to be the most exciting markets for broadcasting news related to gambling. Leon stated that the gaming regulator in Spain has granted an increased number of licenses to the companies to the companies that have invested in the Spanish market during the previous year of economic and health crisis owing to the coronavirus pandemic.

Additionally, Latin America continues to be an exciting market, with new opportunities to discover. Many countries in Latin America have started regulating online gambling and offering licenses to leading gaming operators to function in Mexico, Argentina, and Colombia.

Due to the positive advancements in Spain and Latin America, Kensho Media has planned to increase the technical and marketing efforts of its editorial products, tragaperrasweb.es and slotvegas.es. The company is following the same methodology for the growth of its products in Spain as it did in Italy, with sites like giochidislots.com.

The digital marketing companies in England have been found to be more dedicated to providing impartial information about national and international events related to online gambling, offering free and professional reviews about the slot machines made by the top software companies, and studying the pros and cons of different gaming companies.

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On the same lines, Kensho Media is also known for providing exclusive news about gaming operators and encouraging mature and unbiased forms of gaming.

According to Yohan, the encouraging results of the company’s performance in Italy have prompted the company to internalise its products. Overall, the gross revenue from gambling businesses increased by 7% in Spain in 2019. It further makes Kensho Media believe that the industry will grow in the coming years and offer opportunities for the company to not only shoot up its revenue but also educate the online players community.

Yohan Leon emphasises that in the process of making a game popular in a country, the response is dependent on the opinion of the public. The editorial efforts of Kensho Media in Italy have added a lot to the quality of information related to online gaming, making the company a role model for the peers and the driving force behind the growth of the industry.

Leon concluded that to impose the same philosophy in Spain and Latin America remains a challenge. It is the moral duty of the company to provide an unbiased and authentic opinion about the gaming industry, especially in the countries where such information is in its initial stages. The industry must implement more of an educational approach, rather than a promotional strategy, to make gaming more approachable for the old and new players. By doing so, Kensho Media will be able to help the people and political groups in understanding the true meaning of the game that is waging its fight against gambling.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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