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Lexus returns to the Esports Awards as Steve Aoki and Xavier Woods are named as award presenters

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The luxury automaker goes all-in as it returns as a sponsor for the Esports Awards for the second year in a row. 

The Oscars of esports will take place on the 21st of November and play host to some of the biggest names in esports and beyond. 

The Esports Awards, the most prestigious night in the esports calendar, is pleased to announce luxury automaker, Lexus, is returning as a sponsor for the second year in a row marking its commitment to supporting the competitive gaming generation. This year Lexus will be the title sponsor and sponsor two awards including Esports Personality of the Year which will be presented by superstar DJ Steve Aoki, and Streamer of the Year which will be handed out by WWE legend Xavier Woods.

Lexus and Esports Awards will also work together on exclusive content pieces which will be shown during the main ceremony. This year’s Esports Awards will be a unique and immersive virtual event going beyond what has been seen in the space. The Esports Awards partnership with Lexus began back in 2019 as the brand made its first steps in the esports space with a glamorous edge. Lexus provided a selection of supercars from the likes of Black Panther and Men in Black International films as well as the GS F10th Anniversary Edition which took center stage at the main ceremony at Esports Stadium Arlington.

“As competitive gaming continues to grow in popularity, Lexus is proud to return to the Esports Awards and go all-in as title sponsor,” said Lisa Materazzo, vice president of Lexus marketing. “This year’s virtual Esports Awards will be an extraordinary opportunity to come together and create memorable moments while celebrating the industry’s best.”

“2020 has been a challenging year for a number of businesses and events in particular. While we would have loved to produce a physical event to showcase the industry’s talent and celebrate a milestone year, we now have the opportunity to create something completely unique in the digital space in which we thrive. Our team has embraced the unique challenge and working with Live CGI, created a truly ground breaking show in the Unreal Engine. It’s great to have Lexus supporting the space and recognising the potential and significance of a digital event that can reach millions globally. It also speaks volumes to double down on esports after a successful 2019 activation at the Esports Awards 2019, at the Esports Stadium, in Arlington, Texas. The awards celebrate excellence and to us, Lexus represents excellence in luxury cars making them the perfect fit as a title sponsor,” said Michael Ashford, Managing Director, Esports Awards.

2020 marks a landmark year for the Esports Awards as it celebrates its fifth year of recognising and celebrating esports excellence. Regarded as the Oscars of esports, the ceremony plays hosts to some of the biggest and most coveted brands, teams, organizations, and personalities that the industry has to offer. This year’s event will be a truly unique virtual showcase that will incorporate all the usual prestige while providing an evening of unforgettable memories. With a total of 37 awards available across both the Esports Awards Prelude and Main Event, viewers will have access to more content than ever before. A recording-breaking 5.1 million votes were counted for this year’s event.

This year the Esports Awards has joined forces with Esports Insider to create the Esports Assemble, four days of best in class B2B content which will provide unparalleled insights from the biggest brands and industry thought-leaders. Esports Assemble will take place from the 18th-21st November and play host to ESI Digital Winter, Esports Awards Expo before concluding with the Esports Awards ceremony. Tickets for Esports Assemble are available now at Esports Awards and Esports Insider and start at £75.

The 2020 Esports Awards officially kicks off on live on Twitch on Friday 20th November with the Esports Awards Prelude at 9:00pm GMT / 10:00pm CET / 13:00pm PT and will culminate with the glamorous main event on Saturday 21st November at 9:00pm GMT / 10:00pm CET / 13:00pm PT.

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PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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