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Lando Norris launches gaming and lifestyle brand Quadrant

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  • McLaren Formula 1 driver’s racing and gaming activities collide
  • Norris joined by prestigious talent team – FNG, Aarava, SuperGT and RiaBish
  • Quadrant to bring fans closer to the action with ‘real-life’ content

Formula 1 ace Lando Norris has today announced the launch of his very own premium lifestyle and gaming brand, Quadrant. The organisation aims to bridge the gap between his real-world motorsport activities and his now reputable streaming ventures.

Norris’s profile has risen exponentially since joining the Formula 1 paddock in 2019 and has continued to grow following a slew of strong results this season. In parallel, his online presence has expanded, thus creating the opportunity for an innovative online brand which combines many of his passions.

Quadrant will focus on blending four key aspects: gaming, apparel, racing and content, prioritising audience entertainment through authentic, casual content. The channel will also look to engage fans in new and exciting ways, with plans for Norris to use a Quadrant-designed helmet at the 2020 Bahrain Grand Prix and the aim to bring the squad to multiple Formula 1 race locations next year.

Owing to Norris’s passion for apparel, clothing will also be a big part of the Quadrant project with another arm of the brand designing and creating hoodies, t-shirts and hats among other items.

Joining the 20-year-old at Quadrant are a team of esteemed influencers across multiple different gaming platforms and genres, who collectively amass over 1.3 million YouTube subscribers.

Among them, is none other than F1 2020 YouTube star Aarav Amin (Aarava). Aarav is one of the world’s most popular Formula 1 game streamers and brings with him over 450,000 subscribers. Having previously worked with three of his four co-stars, he was a natural fit for the team.

Leading virtual racer Steve Alvarez Brown (Super GT) also joins the roster. Like Lando, Steve’s channel provides a mix of real-world and virtual racing. As a successful kart racer, Gran Turismo competitor and naturally funny streamer, Super GT was quickly snapped up and added to the team.

Next in the line-up is Maria Bish (RiaBish). Despite being relatively new to streaming, Maria brings with her a huge Call of Duty Warzone following adding extra layers to Quadrant’s offering, expanding its reach beyond motorsport and virtual racing.

Niran Yesufu (FNG) completes the squad. Niran is a FIFA content creator known for sparking conversation, meaning he was quickly identified as the perfect influencer to regularly engage with Quadrant’s fanbase and to spearhead the channel’s efforts at Grand Prix.

The project was co-ordinated by Veloce Esports and ADD Management – Norris’s management company – with the goal of bringing five huge names from the world of streaming under one roof and, now that the team is assembled, the channel will produce videos and streams on a weekly basis for fans to enjoy.

Lando Norris, Founder, Quadrant, commented:

“I’m so excited to introduce Quadrant to the world. I’ve been working hard on this behind the scenes for a while now with my management ADD and it’s a great feeling to finally have everything in place. I’m a gamer at heart but I’m also passionate about apparel and getting closer to my fans. I’ve always been keen to build a brand of my own, so this is a great way to blend all of that together whilst having fun with a few of my good friends.”

Mark Berryman, ADD Management, said:

“We are really pleased to be able to launch this new company alongside Lando and continue to help him to achieve all his goals, both in Formula 1 and outside of the paddock. We know how important gaming and streaming is to him, so Quadrant is going to be a fantastic outlet for this and will give fans a much sought-after insight into his other activities.”

Jamie MacLaurin, Chief Sporting Officer, Veloce Esports, said:

“Veloce Esports was a great match for Quadrant. We have worked with Lando before on the #NotTheGP series, and similarly with the other streamers on several other projects, so it seemed a perfect fit to bring everyone together. We’ve got some brilliant content coming your way and we can’t wait to see what the future holds for this exciting brand.”

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PIN-UP Global to Participate in IGB L!VE London

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International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.

Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.

PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.

PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.

For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.

With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.

For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.

PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.

PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.

The post PIN-UP Global to Participate in IGB L!VE London appeared first on Gaming and Gambling Industry in the Americas.

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Nolimit City boards a wild ride at 35,000 feet in Flight Mode

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Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.

Imagine having a crying baby as your only soundtrack, permanent turbulence and a seatmate who thinks deodorant is optional. The Bud Jet airline might not get you from A to B but it’ll drop you into a feature-packed slot and the kind of excitement you can always expect when playing a Nolimit City slot.

In Flight Mode, winning combinations will explode, making room for new symbols to drop in. With every win, the next multiplier value climbs by +1 and applies to new symbols that fall in.

Wild Symbol: The regular Wild symbol that can land on any reel and substitute for any regular symbol.

Multiplier Increaser: Triggered when they land and add its value to the next multiplier value. Multiplier values of symbols are 2x, 3x, 4x, 5x and 10x.

Golden Multiplier Increaser: Triggered when it lands and doubles the value of the next multiplier.

Explosive items are strictly prohib… well, not on this aircraft. The Bomb symbol clears all regular paying symbols on its reel and row when there are no winning combinations. Only Scatter and Wild symbols are saved from the explosions.

Apologies dear passengers, the lavatory is currently occupied! The signature xHole™ is back in Flight Mode, this time disguised as a toilet. All symbols from the main reels are flushed down and then spat out to random positions with the next multiplier value. Just to add an extra twist to it, xHole™ then transforms itself into a Wild symbol that also gets the next multiplier value. Not so hygienic…

 

Flee Spins

This is the captain speaking – we’re going down! Prepare your life jacket and be ready for a spontaneous meet-up with the sharks during Flee Spins! Land 3, 4, or 5 Scatter Symbols to trigger 6, 9, or 12 Flee Spins, respectively.

Upgrade your seat to Bud Jet’s nice price class when purchasing one of these Nolimit Boosters:

-Print Spins: guarantees a spin that starts off with a 30x multiplier on each paying symbol.

-Printier Spins: guarantees a spin that starts off with a 268x multiplier on each paying symbol.
-Printiest Spins: guarantees a spin that starts off with a 911x multiplier on each paying symbol.

No legroom, no peanuts – but you do get Extra Spins. After a round ends, players may get the option to purchase an additional spin, maintaining the current multiplier state of all previously landed symbols.

The special xGod™ mechanic is locked away disguised as passports on the bottom row, secured behind bulletproof glass and a seatbelt that actually works. Each Bomb explosion breaks the panel of its respective reel, bringing you one step closer to landing a Max Win.

The maximum payout of Flight Mode is 5,051x the base bet. Flight Mode is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “This isn’t your standard trip from A to B. Flight Mode is what happens when you let a slot company rewrite the in-flight safety manual, handing out dynamite instead of peanuts.”

Flight Mode’ will be available to all Nolimit City partners on June 17th, 2025.

The post Nolimit City boards a wild ride at 35,000 feet in Flight Mode appeared first on European Gaming Industry News.

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PIN-UP Global to Participate in IGB L!VE London

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International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.

Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.

PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.

PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.

For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.

With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.

For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.

PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.

PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.

The post PIN-UP Global to Participate in IGB L!VE London appeared first on European Gaming Industry News.

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