

Latest News
Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.
Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.
Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.
Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”
As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.
Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”
Latest News
Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth

Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced that its Board of Directors (the “Board”) has initiated a review of strategic alternatives to maximize long-term stakeholder value.
To support this initiative, the Company has engaged XST Capital Group LLC (the “Advisor”), a leading boutique investment bank focused on the digital gaming sector.
As part of this process, the Board, alongside the Advisor, will evaluate a range of options to ensure the Company is best positioned for continued growth and innovation. The review reflects the Board’s commitment to prudent corporate governance and its ongoing efforts to optimize the Company’s market position.
“We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence,” said Steven Salz, Co-Founder and CEO of Rivalry. “This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.”
The Company also announces that it has secured a US$650,000 principal amount senior unsecured loan from its existing senior lender, maturing on September 30, 2025, with an interest rate of 10% per annum (the “Loan”). The Loan reinforces the Company’s senior lender’s support for the process and provides the Company with additional flexibility to pursue strategic initiatives.
The post Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth appeared first on Gaming and Gambling Industry in the Americas.
Latest News
BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM

The Company promotes Daniel Magariños to continue driving growth and supporting customers in the established and emerging gaming markets in the Latin American region
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Daniel Magariños to Senior Director, Gaming – LATAM.
Since joining BMM Testlabs in 2018, Magariños has consistently demonstrated strategic vision, deep market expertise, and an unwavering commitment to advancing the gaming industry across Latin America. His leadership has played a key role in strengthening customer relationships, driving regional performance, and expanding the reach and impact of BMM’s expert product compliance testing, cybersecurity, and training solutions.
Susana Campañá, BMM Testlabs’ Vice President, Online Sales Europe and South America, said, “This well-earned promotion is a reflection of Daniel’s deep industry knowledge, strong work ethic, and the trusted relationships he has built with our customers across Latin America. We are excited to see Daniel continue contributing to BMM’s growth and providing leadership throughout the Latin American market.”
Magariños brings a wealth of experience and a proven track record of leadership to his expanded role at BMM Testlabs. From 2018-2025, he served as BMM Testlabs’ Sales Manager for South America, where he played a pivotal role in strengthening the Company’s footprint across the region. His career spans decades of success, including serving as Director at Pallana S.A., Sales Manager at Famostar S.A. for six years, and over 16 years as Country Implementation Manager at Citibank N.A.
Based in Peru, Magariños will continue to lead BMM’s regional strategy and support customers across Latin America as the Company expands its presence in both established and emerging gaming markets.
The post BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM appeared first on Gaming and Gambling Industry in the Americas.
BiS SiGMA Americas 2025
All set for the start of the 2025 edition of BiS SiGMA Americas

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.
For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.
In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.
Expectation of record attendance
In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.
This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.
Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).
Event map
In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.
BiS SiGMA Americas General Schedule
Monday, April 7th
- 02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
- 06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
- 08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall
Note: There will be no event at Transamerica Expo Center on this day
Tuesday, April 8th
- 09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
- 09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
- 07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
Wednesday, April 9th
- 10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 12:00pm – Centurion MMA fight at VIP Station
- 07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
Thursday, April 10th
- 11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
- 05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
- 10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall
The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
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