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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football

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Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator

SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.

Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.

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The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.

Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.

The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.

Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.

“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”

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Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.

“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”

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BF Games Makes Strategic Entry into Brazilian Market

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BF Games, a leading slot games provider, has announced its successful entry into the Brazilian market as a supplier to licensed operators. This milestone marks the company’s first step in its Latin American expansion strategy. The company views Brazil’s newly regulated online casino market as an optimal direction for its growth in the coming months.

Wiktor Grabarczyk, CEO of BF Games, commented: “We are thrilled to bring our premium game portfolio to players in this dynamic market. While Latin America represents new territory for our products,  we are confident that our offerings are tailored to meet local expectations, representing a major step in our growth and presence in Brazil and the broader Latin American region.”

This expansion into Brazil follows BF Games’ successful entry into several other markets over the past year, including the Netherlands, Italy, Czech Republic, and Georgia.

Brazilian players will have access to popular titles such as Book of Gods, El Dorado Totems, Chicken Madness, Stunning Crown, Buffalo Trail, Cave of Gems and more.

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Rok Hribar, CCO of BF Games and BF HUB Aggregation, committed: “Our strategic partnerships with leading operators and our role as an aggregator to our 3rd party game providers have been instrumental in our success. We are confident that our diverse portfolio will captivate players. Our substantial investments in game development and our unwavering focus on clients and players have significantly expanded our player base, surpassing our targets. We are eagerly anticipating continued growth and success in this year.”

BF Games has established itself as a prominent figure in the gaming industry, building its reputation on a commitment to creating engaging and visually stunning games. The company continues to push the boundaries of game design and technology, consistently delivering memorable gaming experiences to players worldwide.

The Brazilian market entry is a testament to BF Games’ strategic vision and dedication to growth, paving the way for further opportunities in Latin America.

The post BF Games Makes Strategic Entry into Brazilian Market appeared first on Gaming and Gambling Industry in the Americas.

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From Strategy to Success: Experienced Players Share Their Tips for Live Baccarat Games

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The explosion of online gambling around the world has prompted a change in attitude towards this form of entertainment.

The explosion of online gambling around the world has prompted a change in attitude towards this form of entertainment. Online gambling providers are exploiting the riches of the online world to provide casino enthusiasts with a more convenient and accessible avenue to play their favourite casino games. In Canada, online versions of roulette, blackjack, slots, and poker have proved popular with the millions flocking through the online casino doors. However, there is one game that ranks higher on the popularity scale, baccarat.

For novices, many will view baccarat as a variant of blackjack. But with its own set of intricate rules that make the game of baccarat so unique, the game brings its own individual fun factor and strategic approach. The evolution of online gambling has arrived at the point of video feeds to live dealers who unveil the fate of the round right before your eyes. Live casinos are beginning to catch on in provinces where online gambling is legal, with players taking to the idea of playing right from the comfort of their homes.

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 But whether you are playing from your armchair, or on a commute somewhere, what are some of the most vital tips to keep in mind once you enter the live online baccarat realm?

 

1)     Know the odds: Statistically, baccarat is listed as a game of chance. Amongst the three outcomes, betting with the banker statistically has the highest chance of winning, at 45.8%. However, according to some sources, this value can reach as high as 50%. Either way, there is not an overwhelming majority. Betting on the player comes in on average 44.5% of the time, with a tie understandably much lower at just under 10%.

Taking this knowledge into the virtual baccarat room gives you an idea of how to approach each round. Where you place your bet also depends on how much risk you take, or conversely, how risk averse you are. The riskiest strategy would be betting on the tie. But at 8/1, or 9/1 in some online casinos, the rewards are naturally higher.

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Statistically, the safest bet is to go with the banker. But even this comes with a kicker. What some players do not know if that the house takes 5% commission on any bets won by the banker. This therefore lowers the payout line to around 0.95:1, instead of the 1:1 reward when betting on the player. This provides a conundrum for players as a slight edge in reward is shaved off when backing the more likely outcome.

2)     Do not read too much into patterns: Due to the element of chance steeply involved in baccarat, there is less to work out for the player. Whereas there are many different hands that players could have in poker, or a higher or lower risk connected with taking another card in blackjack, there is little to read into baccarat. Even card counting is less relevant.

With few patterns to be discovered, Canadians can instead shop around the online casino market to find a platform that perhaps offers lower commission taken on banker wins. There are plenty of online casino operators that provide live baccarat online for Canadians and finding one that takes less than the standard 5% would only be advantageous for you, the player.

3)     Quit when ahead on short sessions: The most common strategy when playing live baccarat, or in online casinos in general, is to quit while you are ahead, or up. Conversely, chasing losses is the least advisable strategy and can avalanche very quickly into greater losses. But committing to a short period of play, perhaps with a specified amount of funds set aside for that short session, you can emerge satisfied from the live baccarat table regardless of the outcome.

 

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Stretch Network Launches Redesigned Mobile Version Today! 🚀

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Thrilled to share that Stretch Network’s redesigned mobile version is live today! This upgrade introduces a host of improvements, including faster performance, a sleek, user-friendly interface, and enhanced reliability, providing players with a seamless poker experience across mobile devices.

Celebrate the Launch with Us! 🎉
To mark this exciting milestone, we’re hosting a series of daily freerolls with a total prize pool of €15,000. Running from January 14 to 24, each day features a guaranteed €500 prize. The grand finale will be the €10,000 Main Event Freeroll on January 25 at 17:00 (UTC+0).

This is the perfect opportunity to engage your audience and encourage them to experience the benefits of the upgraded mobile version. With smoother gameplay and faster performance, players will have more reasons to stay engaged and keep playing.

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Spread the Word
Let your audience know about this exciting update, the improved player experience, and the incredible prize opportunities. Make sure to highlight the launch celebrations and the added value this new mobile version brings to operators and players alike.

The post Stretch Network Launches Redesigned Mobile Version Today! 🚀 appeared first on European Gaming Industry News.

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