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Everton agree Parimatch partnership

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4 years ago

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Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’.

The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK.

The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays. Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions.

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Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories.

In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports.

Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

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Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

 

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Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

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19 mins ago

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May 8, 2024

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In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.

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PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences

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1 hour ago

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May 8, 2024

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PA Betting Services (PABS) are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates PABS’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.

With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging PABS’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating PABS’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.

Richard Duncan, Head of Business Development & Strategic Partnerships at PABS, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote PABS’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”

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The collaboration between Liderform and PABS represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made PABS the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”

The post PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences appeared first on European Gaming Industry News.

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Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija!

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1 hour ago

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May 8, 2024

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We’re back breaking the boundaries of remote gaming in Croatia! This also marks the start of an exciting new partnership with Hrvatska Lutrija, the national lottery of Croatia.

Star titles Chaos Crew, Wanted Dead or a Wild, Hand of Anubis and RIP City, to name a few, are now available on Hrvatska Lutrija’s online platform (Cro Casino) as of the 16th April. Cro Casino highly values responsible gaming principles, with a focus on top customer support and social responsible gaming principles.

Hacksaw Gaming is thrilled to celebrate this new collaboration, and is adamant that Cro Casino players will be starstruck with the variety of our games, offering multiple themes, features and mechanics that showcase our innovative and dynamic approach to creating the ultimate user experience.

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Marcus Cordes, Hacksaw Gaming CEO stated that he is “pleased to welcome Hrvatska Lutrija to our growing list of partners. We’re committed to growing our global presence, and being able to reach more players in Croatia with Cro Casino is just what we need to keep on track!” 

Our partnership with Hrvatska Lutrija marks yet another milestone. Emphasizing responsible gaming principles, Cro Casino aligns perfectly with our commitment to providing an exceptional player experience. All that’s left to say is… “Bok” to our Croatian fans!

The post Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija! appeared first on European Gaming Industry News.

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