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Freebets.com Partners with former Eight-Time Champion Jockey Peter Scudamore MBE on New Series of Initiatives

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5 years ago

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Revered former UK jockey Peter Scudamore will partner with Freebets to deliver valuable, engaging horse racing content to sports fans

Freebets.com, a leading UK sports betting comparison site, owned and operated by XLMedia announced a new series of initiatives with the former eight-time Champion Jockey Peter Scudamore. Scudamore will be providing valuable insights across the horse racing season and will contribute to enhancing the content on Freebets’ site.

Scudamore set several racing records throughout his career and turned to training immediately after retirement. In his role as Freebets’ racing ambassador spokesperson, Scudamore will take part in a series of informative podcasts, videos, and social media events that will support Freebets’ social media expansion and growing range of content to inform and guide bettors. Freebets’ consumers will also receive the opportunity for exclusive access to Scudamore’s yards and training facilities.

“I am thrilled that we will continue to work with an expert and thought leader as successful and insightful as Peter,” said Stuart Simms, XLMedia PLC Group CEO. “Peter’s ideas surrounding the current state and future of horse racing are more important now than ever as the racing sphere continues to evolve under new regulations. His experiences have already made an incredible impact on Freebets’ mission to provide personally relevant, engaging content to its consumers, and we look forward to working with him further to grow our leading brand.”

“I’m delighted that my relationship with FreeBets is continuing into a further year,” said Peter Scudamore, racing ambassador of Freebets. “The increased scale of content this year will allow horse racing fans to engage during a difficult time in which the sport remains behind closed doors. Fingers crossed, we shall see spectators at courses in the not too distant future.”

Scudamore is regarded as one of the most successful jockeys in the UK, and is dedicated to producing engaging content to maintain consumer trust. He is most known for his eight-time Champion Jockey status, but has also garnered attention with his extensive experience in racing and training. As a media pundit, Scudamore is perfectly suited to propel Freebets’ new Instagram and YouTube accounts, while also presenting live Q&A sessions and trivia games on Freebets.com.

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Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports

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10 hours ago

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August 20, 2025

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of three groundbreaking Virtual Sports titles – V-Play NHL, NBA Re-Play, and Re-Play eSports – available through bet365, one of the world’s premier online gambling brands.

These new products represent the next generation of Inspired’s award-winning Virtual Sports portfolio, featuring cutting-edge motion capture, ultra-realistic animation, and non-stop action to deliver an engaging player experience.

V-Play NHL is an officially licensed product that brings the speed and intensity of professional hockey into the virtual arena. Featuring real NHL teams and logos, the game delivers an authentic sports betting experience with broadcast-quality graphics and dynamic gameplay.

NBA Re-Play, officially licensed by the NBA and the NBPA, uses iconic archive footage and advanced rendering technology to recreate unforgettable basketball moments. Fans can engage with the action in innovative ways, thanks to new betting formats and cinematic presentation.

Re-Play eSports™ offers fast, always-on Counter-Strike: Global Offensive (CS:GO) virtual gameplay and betting opportunities for one of the most popular competitive video games globally and its captive audience of digitally native fans. The product utilizes official tournament archive footage from the Champion of Champions Tour, a top CS:GO event, with official in-game data and video feeds provided by data and technology company GRID.

These new titles are part of Inspired’s growing suite of officially licensed North American Virtual Sports products available through bet365, further reinforcing the companies’ shared leadership in the space.

“We’re excited to expand our partnership with bet365 through the launch of these groundbreaking products,” said Brooks Pierce, President & CEO of Inspired. “With V-Play NHL, NBA Re-Play, and Re-Play eSports, we continue to redefine what’s possible in Virtual Sports, delivering high-quality, immersive content that resonates with both fans and bettors.”

“Inspired continues to lead the way in Virtual Sports innovation,” said a bet365 spokesperson. “With compelling visuals, official league integrations, and thrilling gameplay, these titles are set to be a major hit with our global audience.”

The launch highlights the ongoing collaboration between Inspired and bet365 and their joint commitment to innovation and player-first entertainment.

All three products are now live on bet365’s global platform, fully optimized for desktop and mobile.

18+, GambleAware.org, Gambling can be addictive, please play responsibly.

 

The post Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports appeared first on Gaming and Gambling Industry in the Americas.

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155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide

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16 hours ago

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August 20, 2025

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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.

With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpong.io, and the newly launched Ducks.io.

Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”

He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.

Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.

Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”

The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.

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First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network

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16 hours ago

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August 20, 2025

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First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.

Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.

Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”

Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.

 

Partnership Benefits

Faster time to market for Zillion Games releases

Access to high-quality visuals, game sheets, and demo tools

Enhanced compliance and Accuracy Management features

Support for expansion into new regulated markets

The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.

“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”

Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”

The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.

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