Gambling in the USA
BetMGM signs with PGA TOUR as an Official Betting Operator
The PGA TOUR announced that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.
By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”
The PGA TOUR is one of the most popular offerings on BetMGM’s platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.
Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”
BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.
Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.
a leading online casino licensed and operating exclusively in the Garden State of New Jersey
Playstar Casino partners with Fast Track to accelerate growth in US market
Fast Track, the leading provider of player engagement solutions to the online gaming industry, is proud to announce its latest partnership with Playstar Casino, a leading online casino licensed and operating exclusively in the Garden State of New Jersey.
Playstar Casino is renowned for its relentless focus and passion for providing the best player experiences in the market. Understanding this need as core to future success, Playstar sought a partner capable of delivering unparalleled solutions to enhance player engagement through AI-powered customer journeys and build 1:1 experiences at scale for each player and found Fast Track.
Using advanced AI, machine learning and real-time data insights, Fast Track provides the ideal solution to streamline operations and amplify player engagement, enabling Playstar to execute its strategy at scale and increase productivity.
Jon Bowden, Chief Marketing Officer of Playstar Casino, expressed his confidence in their choice, stating, “At Playstar, the player experience is paramount. Fast Track was the obvious choice for us due to their commitment to supporting our growth goals. We’re keen to automate the bulk of our strategy and work with the most advanced technology for personalization and modeling.
Jean-Luc Ferrière, Managing Director Americas at Fast Track, echoed this sentiment, remarking, “It’s always exciting for us to partner with an operator so dedicated to offering an unparalleled player experience. The team is very keen to start collaborating with Playstar to help them achieve and exceed their business objectives.”
The partnership between Fast Track and Playstar Casino marks an exciting chapter for both organizations as they work together to elevate player experiences and drive sustainable growth in the US online gaming market.
BetMGM
Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM
Boldplay, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo, and Gold Metal Ox.
The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.
Notable highlights to come out of the studio include Boldplay Spins – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot, which gives players of all bankroll levels a chance to win big.
The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.
This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.
“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”
CCO at Thunderkick
Thunderkick enters social casino space with High 5 Casino deal
Partnership marks the provider’s first foray into sweepstakes and the US market
Independent slots studio Thunderkick has announced its entry into the US market and social casino space through an exciting new partnership with High 5 Casino.
This collaboration will see the provider’s highly acclaimed games integrated into High 5 Casino, a free-to-play social casino gaming platform, signalling the provider’s first venture into sweepstakes.
As part of the agreement, Thunderkick will provide its popular titles, including both Pink Elephants and Sword of Khan, to High 5 Casino’s players across more than 40 states in the US.
Founded in 1995, High 5 Casino is one of the industry’s largest independent casino brands, with operations in the land-based, online, and social markets across six continents and in more than 150 countries.
This partnership, facilitated by Thunderkick’s existing relationship with Relax Gaming, represents the provider’s first move into the burgeoning US market. High 5 Casino is the first customer to benefit from this collaboration, with more brands expected to follow in the coming months.
Svante Sahlström, CCO at Thunderkick, said: “Entering the sweepstakes market and partnering with High 5 Casino is a significant milestone for Thunderkick. We are excited to introduce our games to US players for the first time and to explore the potential of this market segment.
“This collaboration allows us to showcase our innovative content to a wider audience and deliver an engaging gaming experience that closely resembles real money gambling. We are confident that our partnership with High 5 Casino will be a successful one, and we look forward to working with them to bring our games to players across the United States.”
Jerry Wilson, VP of Creative at High 5 Games, added: “Thunderkick’s games have proven to be very popular in Europe and we are excited about helping them launch, not only in the US for the first time, but with social players too.
“We’re sure our players will take to these titles, and they will become fan favourites in no time at all. We’re delighted about the launch of our new partnership.”
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