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Sportradar strengthens Badminton Europe partnership with new comprehensive rights agreement
Sportradar, the global provider of sports betting and sports entertainment products and services, has today signed a comprehensive agreement with Badminton Europe (BEC), the governing body for international Badminton tournaments taking place across Europe.
The multi-year agreement significantly increases Sportradar’s scope of work with the governing body and adds to the betting and broadcast partnership that has been in place since 2015. Under the terms of the new agreement, Sportradar becomes the Official and Exclusive Data Partner to Badminton Europe for all BEC competitions amongst other areas.
Sportradar will supply betting operators and media platforms around the world with data from more than 35 BEC tournaments each year. These include the sport’s flagship events – the European Championships, European Men’s & Women’s Team Championships and European Mixed Team Championships – as well as elite circuit events such as the International Challenge and International Series.
Additionally, as global media rights holder, Sportradar will work closely alongside BEC to increase the profile of its tournaments and competitions not only in Badminton key markets in Europe and Asia but also in new and emerging territories.
The new agreement will see Sportradar tap into the full breadth of its technological capabilities to enhance fan engagement. Utilising its market leading OTT platform, Sportradar will provide Badminton Europe with a global OTT service to showcase match action and editorial content. Badmintoneurope.tv (www.badmintoneurope.tv) will feature the main events across several courts along with regular live action from the International Challengers and International Series nearly week by week. The platform also features on demand match content from past years, competition draws, webinars and podcasts. Content will be free to view upon registering for the service.
To maximise TV and OTT media exposure, Sportradar’s ad:s team will market sponsorship inventory to interested advertisers, both with on-site activities plus specific integration in the digital environment of Badminton Europe.
The company will also develop and launch the new BEC website as well as provide the industry leading Data Toolkit, to further enhance the fan experience. The Data Toolkit will allow BEC to take control of their data, seamlessly integrating with the new website, bringing improvements and efficiencies across the organisation.
Lutz Tigges, Senior Director at Sportradar, said: “We value the success we’ve had working alongside Badminton Europe these past few years and the trustful partnership we’ve developed. Together we grew technical and commercial standards including the global reach of Badminton events. Now, we’re excited to be supporting them as they utilize our broad range of products and services to grow the profile of their sport around the world and work towards their long term commercial goals.”
Brian Agerbak, General Secretary at Badminton Europe, said: “The extended partnership with Sportradar to include an OTT platform, a new website and a Federation Data Toolkit will strengthen our digital footprint. It is an important strategic target for us to grow our digital followers and allow them access to our digital services through a single sign on process. Furthermore, growing our media exposure and increasing global visibility for our products are key components for us. We have been very satisfied with the cooperation with Sportradar in the previous years and we are excited to further develop our profile with such a strong partner by our side.”
Latest News
ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES
The $10 Million NLH and $2 Million PLO events start Sunday, April 13th, with top prizes projected at $1 million and $400,000 respectively
The countdown is on as ACR Poker’s flagship Dual Venom tournaments take center stage in just five days, boasting $12 million in guaranteed prize pools and spotlighting two major events: the $10 million NLH and $2 million PLO.
This Sunday, April 13th at 1:05pm ET marks the start of the two massive Venom events running side by side, offering players a chance to compete in some of the biggest tournament action on ACR Poker’s 2025 calendar.
The $10 Million NLH Venom starts with the first of five Day 1s this Sunday. Day 1 survivors will return for Day 2 on Monday, April 28th, and if they advance, continue to Day 3 on Tuesday. Day 3 survivors will compete for the Venom NLH title at the Final Table on Wednesday, April 30th at 4:05pm ET. With a $2,650 buy-in, the champion is set to win an estimated $1 million.
Meanwhile, the $2 Million PLO event spans three days and features a 6-max format. Also offering five Day 1 flights starting this Sunday, this tournament ties as the largest PLO event in ACR Poker’s history. The PLO champion is projected to win a top prize of $400,000, and players have the option to enter multiple Day 1s to build their stack heading into Day 2.
“We’ve all dreamed of that deep run in a big tourney. The best part about the Venom is anyone can take that shot,” said ACR Pro Chris Moneymaker. “Whether you buy-in directly or satellite in for a few bucks, NLH and PLO players are in for huge prize pools, great structure, and big poker action.”
For players still looking to lock in their Venom entry, ACR Poker is awarding over 1,000 seats through Venom Fever Satellites, with qualifiers starting at $0. The Beast, Venom Madness, Direct and Mega Satellites offer players affordable routes into both headline tournaments. Additional opportunities include the Venom Vault, which has already awarded over $150,000 in prizes and 22 X $2,650 seats.
ACR Poker is also hosting Venom Specials during every Day 1 and Day 2 of the Dual Venoms, featuring over $14 million in guaranteed prizes. Plus, the $500,000 GTD Venom Warmup has daily Day 1 flights running April 14th-27th, for a $66 buy-in.
For further details on the $12 Million guaranteed Dual Venom tournaments and other promotions, visit ACRPoker.eu.
The post ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive
Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.
“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.
“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”
The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.
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