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‘Making a positive difference’: YGAM undergraduate apprentice, Nadia Tarik, reflects on a year studying and working for social change

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In 2019 23-year old Nadia Tarik made history when she was among the first students to participate in the ground-breaking apprenticeship degree course in Social Change at Queen Mary University of London.  Thanks to pioneering sponsorship from Caesars Entertainment EMEA, Nadia has been able to combine a four year degree course with her work as a Development Officer at YGAM, the UK charity that works to inform, educate and safeguard young people against gambling and gaming related harms.  Nadia reflects on her first year of studying and working.

 

The Social Change degree course attracted six times more applicants per place than Oxford University – can you explain the challenges of being accepted onto the course and what was the interview process like?

Being the first degree of its kind meant that there was very high demand for places. The recruitment process was extremely challenging and detailed to ensure that recruiters were selecting candidates that would make the most of the opportunity as well as identify those with the capabilities to impact social change. The academic requirements were very high with three As at A level in order to ensure that applicants would be academically capable of completing the course and understanding the set modules.  I had to present a detailed explanation as to why I should be accepted, what I would bring to the programme and my future goals. We then had a group based interview, followed by a 2:1 interview in which I was asked multiple questions regarding my application and a full explanation of my career and work history. After several phone interviews with recruiters, I met YGAM CEO Lee Willows and Mike Wojcik the Chair of Trustees and then completed a final round interview with the CEO after which I was offered the position.

Can you describe what your post at YGAM entails and what the challenges are?

The Development Officer Apprentice role involves frequent rotations across disciplines including marketing, education and fundraising. The diversity of the apprenticeship programme has, I think, put me in an extremely favourable position with regards to the development of my career that I would not have been exposed to if I had chosen a more traditional route. The accessibility of technology resources has enabled organisations of all sizes to become digitally focused. Regarding the current pandemic crisis, many firms have had to redesign their business plan and create a virtual presence.  The introduction of YGAM’s Webinars has allowed me to develop an understanding of numerous programmes such as Salesforce and WordPress. I am now able to utilise my knowledge and incorporate the software on a day to day basis, building my IT literacy and enabling me to contribute to projects such as the design of YGAM’s virtual resources and registrations. This year we’ve introduced Parental Engagement educational resources, allowing me to be part of the development of a new service right from the very start. I have particularly enjoyed working with the team to design surveys for our focus groups and I have now been given the task to create interactive animations for our new educational materials.

In many ways YGAM has been ahead of the curve, as even prior to the pandemic it has operated a remote working environment with employees spread all across the UK. Working remotely at such an early stage in my career has been a definite plus enabling me to experience the challenges of goal-setting, motivation and discipline that are so important whilst working independently.

A lot of people are put off further education due to the fear of accumulating student debt – does the apprenticeship help in that respect?

Yes, student debt is a big deterrent for many individuals especially those from challenging backgrounds. An apprenticeship programme is highly beneficial for those struggling with the decision to undertake a degree or to earn a full salary as it provides the benefits of both options. I am of course extremely grateful for the support provided by Caesars in this respect. The apprenticeship programme eliminates financial constraints by providing free intuition, the standard living wage salary or above as well as any resources required for the course. There is a big misperception that those operating in the third sector/not-for-profit do not become financially successful. The Social Change degree apprenticeship programme provides the training, resources, networks and knowledge to ensure you are on the right path to achieve personal and career goals.

Can you explain how the course operates and the split between working at YGAM and studying at Queen Mary University?

The Chartered Degree Apprenticeship in Business Management (Social Change) is a four-year programme. After completion, apprentices gain a Business Management (Social change) BSc Degree as well as a Chartered Management qualification. During university term time we operate with two full days of education and three full days of working with our employer. Outside university term time I work full time, five days a week at YGAM. Throughout the four-year programme the apprentices are required to create a portfolio which examines how we have met the KPIs for our Chartered Management qualification. Thus, challenging us to translate the skills and experiences from our workplace with the theory taught in our modules. In our final year we will undergo a six-month work project where we take on the role as project manager to showcase our skill sets and finally present it to a panel for grading.

What modules do you study at Queen Mary?

It is a really comprehensive course covering marketing, the law, accounting, leadership, ethics, governance, social responsibility, fundraising management, mentoring and coaching.  The course is varied and provides opportunities to deep dive into specialist interests.

 

Is it difficult combining work and education?

It can be demanding, especially during exam periods. Communication is very important, I have found that being able to liaise with fellow apprentices on my course extremely beneficial. Moreover, having open communication with my line manager relieved any stress I may have had. Management is very understanding and flexible with our work demands during assessment periods.

Can you provide some background – did you go to school in London and do you live in London?

I was born and raised in the London Borough of Bromley whilst living in a traditional Moroccan household.  Growing up I spent a lot of time abroad in Holland and Morocco visiting family for extended periods of time. In terms of education I always studied in my local area so I was excited to attend Queen Mary’s University which is situated in the heart of East London. I love the fact that I can now explore a new area of London and experience a whole fresh wave of cultures.

Reflecting on your first academic year as an undergraduate apprentice – what have been the high points?

There have been a lot of high points, not least featuring in an article which was published in The Guardian newspaper which I think demonstrates how ground-breaking and different this course is. The ability to get hands-on experience in a real and relevant work environment, being able to participate in important initiatives and to contribute to the objectives and goals of YGAM are all really significant take outs from my first year. Currently I am part of a team developing interactive animations for our Parental Engagement resources – this is a new and exciting opportunity that allows me to hone into my creativity. It’s been a hugely exciting year of growth and impact at YGAM and I’m proud to be part of it.

If you hadn’t succeeded in being accepted on the apprenticeship degree course what do you think you would be doing?

My lifelong ambition has been to dedicate my career to the third sector. Equally, I am fascinated by the world of business so I think I would have followed a traditional business-related degree, whilst continuing to volunteer until I was able to merge both passions. I feel fully motivated and grateful to YGAM, Queen Mary and Caesars knowing that I  am working for an organisation that is making a positive difference and impacting social change – which is exactly what I want to achieve in my career.

 

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155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide

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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.

With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.ioStairpong.io, and the newly launched Ducks.io.

Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”

He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.

Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.

Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”

The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.

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First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network

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First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.

Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.

Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash DeluxeGems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”

Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.

 

Partnership Benefits

Faster time to market for Zillion Games releases

Access to high-quality visuals, game sheets, and demo tools

Enhanced compliance and Accuracy Management features

Support for expansion into new regulated markets

The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.

“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”

Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”

The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.

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MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025

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MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.

Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.

Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”

The post MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.

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