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CasinoBeats Malta, Martin (SKS365): “This emergency and the crisis have given a boost to the omnichannel strategy”
SKS365’CEO participated in Day 3 at CasinoBeats Malta: “The pandemic has revolutionized the habits of people, it’s time to talk about innovation, customization and integrated experience also in gaming.”
Malta, 02 July 2020 – The panel entitled The Future of Gaming opened the final day of the 2020 edition of CasinoBeats Malta, this year necessarily in a digital version.
During the panel, the strategies for adapting the industry to the upheaval caused by Covid-19 were debating, starting from how the operators faced the lockdown and discussing opportunities and threats for the future.
Speakers include Alexander Martin, CEO of SKS365, who described the company’s experience in the Italian context, one of the markets – and one of the countries – most affected by the virus: “There are three pillars we have worked on, both as SKS365 and as Planetwin365: digital, physical and human. Regarding the first, we increased the number of partnerships and new products on our portfolio to enrich our online offer; about the second, we focused on keep supporting the retail network and implementing new cutting-edge solutions both during the lockdown, and especially for the reopening of the betting shops. Finally (but not least) the third pillar, our people: employees on one side and retailers on the other, on which we have never stopped investing time, resources and energy – commented Martin – But all this is part of a single direction that we have decided to take for some time, the omnichannel approach. Many companies have already developed a multichannel strategy that allows customers to engage with the brand through several touch points, both online and offline. But that’s not enough – added the CEO of SKS365 – These channels are often separated from each other and generate a segmented customer experience. In our business, it is essential to immediately understand the trends, languages and needs of market. Looking at the future with an omnichannel approach can be the right solution at least for three reasons: it increases loyalty and the customers relationship with the brand; it improves recognition and brand reputation; it levels up the process of customer engagement. This pandemic has revolutionized people behaviours – ended Martin – It’s time to talk about innovation, customization and integrated experience also in gaming.”
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
PopOK Gaming is taking part in the Peru Gaming Show (PGS) 2025, scheduled for June 18-19 in Lima, Peru. The event marks its 22nd edition this year and is recognized as one of the most prominent gaming industry gatherings in Latin America.
Participating in PGS reflects PopOK Gaming’s ongoing commitment to strengthening its presence in the Latin American market. The PopOK team values the opportunity to engage directly with regional partners, explore collaboration opportunities, and better understand the local market dynamics.
The event offers a space to not only showcase innovation but also to build meaningful connections with industry professionals in a growing and competitive landscape.
PGS has steadily grown in attendance and scale, welcoming over 8000 visitors and 80+ exhibitors in 2024. The show brings together companies across the gaming and iGaming sectors, providing a platform to explore new technologies, market developments, and regulatory trends relevant to the region.
PopOK Gaming will use the opportunity to present its latest game releases and product updates to industry professionals attending the show. The team will also be available for live demos and conversations with operators looking to enhance their offering with engaging, performance-driven content.
In addition to the exhibition, the event includes two days of conference sessions, known for their focus on the Latin American market and their lineup of experienced industry speakers.
The post PopOK Gaming Joins the 22nd Edition of Peru Gaming Show appeared first on Gaming and Gambling Industry in the Americas.
Bob Scucci
IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement
International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.
“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.
“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.
In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.
The post IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
PopOK Gaming Joins the 22nd Edition of Peru Gaming Show
IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement
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