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Global Esports Federation Partners with Dentsu

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The Global Esports Federation has entered into a strategic partnership with Dentsu Inc. to promote the global development and growth of esports.

“We are certain that this strategic partnership will strengthen the future prospects of the GEF, expanding the vital work that the team has already established. We look to Dentsu for their expertise to bring together the best of esports and sport, further fulfilling our mission to elevate esports and the world’s esports ecosystem,” Chris Chan, President of Global Esports Federation, said.

The strategic partnership will focus on joint efforts to develop new marketing programmes and esports events. In collaboration with Japan esports Union (JeSU), a member of the Federation, Dentsu will lend its expertise and experience to collaborate with various game publishers, commercial partners and various international organisations to further elevate the credibility, legitimacy and prestige for esports.

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Thailand Postpones Parliamentary Debate on Casino Bill

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A parliamentary debate on Thailand’s Entertainment Complex Bill that had been planned to take place on Wednesday has been postponed until the next session amid rising anti-casino sentiment and concerns the bill is being rushed through.

Thai PM Paetongtarn Shinawatra confirmed that the government would instead focus in the meantime on more pressing matters such as the aftermath of the recent earthquake and how to deal with the impact of the US tariffs.

Passage of the Entertainment Complex Bill has been coming under increasing scrutiny in recent weeks with anti-gambling advocates stating protests and a group of senators voicing their opposition to the speed with which the bill was seemingly making its way through parliament.

That’s despite the addition of a clause requiring locals to hold at least THB50 million (US$1.5 million) in their bank accounts to gain entry to Thailand’s legal casinos – a clause experts say would essentially force international operators to ditch their Thailand casino bids.

The post Thailand Postpones Parliamentary Debate on Casino Bill appeared first on European Gaming Industry News.

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ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership

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In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.

The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.

“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.

As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.

Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”

Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”

Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.

Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.

The post ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership appeared first on European Gaming Industry News.

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Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move

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Thai Deputy Prime Minister Phumtham Wechayachai has defended the Entertainment Complex Bill, set for parliamentary debate on April 9, as a vital economic measure amid rising US tariffs on Thai goods.

While opposition continues inside and outside parliament, Mr Phumtham insisted the bill’s fate should be decided through democratic processes — not protests.

The bill, which includes casino operations within an integrated entertainment complex, aims to generate significant revenue and counter the 36% US tariff hike on Thai goods — far higher than Singapore’s 10%, he said.

Mr Phumtham argued the measure would boost Thailand’s financial resilience and dismissed concerns that it promotes gambling addiction. He said strict entry rules, including age and income restrictions, would help mitigate risk.

“This isn’t about encouraging gambling — it’s about economic survival,” he said.

He urged critics to join the parliamentary debate and cited results from the government’s online public hearing held between Feb 28 and March 14, in which more than 70,000 people participated, with around 80% supporting the bill.

While acknowledging the right to protest, he warned such demonstrations should not be seen as representing the entire nation.

He said public opinion often differs from that of opposition parties and civil groups, stressing the need to respect the democratic process and let parliament decide.

The post Thai Deputy PM Defends Entertainment Complex Bill as Shield Against US Trade Move appeared first on European Gaming Industry News.

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