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European Gaming Congress 2024

Press Releases

MGA Games launch Areválo, its latest Spanish Celebrities slot with a comedic spin

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Arévalo joins the series of comedians including Chiquito de la Calzada and Señor Barragán in having an MGA Games online slot created in their image.
“A joke is a very serious thing, especially when it helps boost product sales and attract users’ attention”.

Francisco Rodríguez Iglesias, known by his stage name Arévalo, is the latest comedian to become an online slot thanks to MGA Games. The company’s new slot is available for Spanish operators from Monday 15 June and joins the cast of top-selling MGA Games slots starring other personalities who have played a role in Spanish comedy history, such as Chiquito de la Calzada and Señor Barragán.

The slot developed by MGA Games gives an overview of the comedian and actor’s career and recreates some of his most memorable moments through MGA Games’ popular mini-games, of which there are 5. As players will notice, the slot is centered around two different periods of Arévalo’s life. The first is based on his early years, alluding to his work as a comedian bullfighter in Latin America, his rise to fame after starring in Un, dos, tres … responda otra vez, the most successful game show in the history of Spanish television, the roaring success of his live shows across Spain, and his roles in various films. Players will also come across references to Arévalo’s more contemporary life, as it features images of his day-to-day in Valencia where he lives. Recent years have seen him starring on the stage as ever, appearing in many plays, and participating in various reality shows and television programmes.

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His career as a comedian which has spanned nearly 40 years has made him one of the most beloved and endearing comedians in Spain. With the creation of the Arévalo slot, MGA Games have made a slot game that perfectly matches the character’s own personality traits, featuring some of his idiosyncratic lines and jokes, voiced by Arévalo himself. The comedian has been actively involved in the slot’s production, the end product is a game replete with his fantastic sense of humour, users won’t be able to contain their laughter.

“Winston Churchill said it well: a joke is a very serious thing,” notes Joan Sanahuja CEO of MGA Games. “This is especially so when it helps boost product sales and attract users’ attention,” he concludes. “We fully embrace this approach and humour and fun always play an important role in our productions. We develop products that are flawless on a technological level, highly competitive and that also put a smile on players’ faces.”

Arévalo, like the entire collection of MGA Games productions, features top-quality graphics and optimal usability for gaming on any mobile device. The title is a 3-reel slot and has 5 original mini-games that help users accumulate more prizes. With medium volatility, the slot allows minimum bets of €0.20 and maximum bets of €10, with a maximum prize of €10,000.

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Conferences

EGT Digital to make a long-lasting impression at G2E Las Vegas 2024

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EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.

Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.

X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.

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The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.

The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.

X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.

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DraftKings

Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget

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Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators 

Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget. 

Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.  

Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.  

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Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.” 

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Golden Goal Sweepstakes

PlayStar announces partnership with the New Jersey Devils and Prudential Center

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Leading U.S. online casino brand partners with local NHL franchise to sponsor “Golden Goal Sweepstakes” and offer money-can’t-buy experiences to fans

PlayStar, the innovative, customer-focused online casino brand that’s currently taking the U.S. by storm, has announced it will be stepping up its engagement efforts in the Garden State after signing a partnership deal with the New Jersey Devils and Prudential Center.

As official partner of the New Jersey Devils and Prudential Center, the new collaboration will see PlayStar gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center, where it will sponsor the ongoing “Golden Goal Sweepstakes.”

A season-long “Golden Goal Sweepstakes” promotion will enable Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game,

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PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest. The online casino will also be featured in in-game graphics and PA announcements at the arena. Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.

This partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience.

Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.

Jon Bowden, Chief Marketing Officer at PlayStar, said: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.

“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”

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Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”

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