Gambling in the USA
LAS VEGAS – RE-LAUNCH OF THE STRIP, an important discussion at Sports Betting & Casino Summit North America 2020
The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June
The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE
Lasvegassun.com has released an interesting editorial which is titled “Sights and sounds of Vegas give us hope for a full recovery”, and we can directly tie this piece with one of the most interesting land-based industry related panel discussions at Sports Betting & Casino Summit North America (Virtual Conference).
After the Bellagio fountains are now back to life with a playing of “Simple Gifts” to honor the Las Vegas front-liners who have protected the city during the pandemic, MGM Resorts International made another spot-on choice for the follow-up song. This is of course an anthem of the fabulous city, “Viva Las Vegas”.
Las Vegas is already booming and WADE VANDERVORT, of Lasvegassun.com wrote it so beautifully as we would not change anything:
“…it was a godsend to see waters dancing, lights twinkling and guests coming through the doors in the resort corridor and downtown. After 78 days of eerie quiet, Las Vegas took its first steps to recovery.
It’s a moment of hope and a reminder that our community has rebounded from crisis and tragedy before.”
Besides the Bellagio fountains, the gondolas are also gliding along the faux canals at The Venetian.
Up and down Las Vegas Boulevard, from Wynn Las Vegas at the north end to New York-New York and MGM Grand on the south end, gamblers are sliding bills into slot machines and wagering chips at blackjack and roulette tables.
Life is slowly returning to normal in Sin City.
As mentioned above, at Sports Betting & Casino Summit North America (Virtual Conference) we will discuss the subject, and the “LAS VEGAS – RE-LAUNCH OF THE STRIP” panel discussion has some very important guests who are joining us on the 23rd of June to share their insights.
The panel discussion is joined by Jay Kornegay (Vice President Race & Sports Operations – Westgate LV Resort & Casino), Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino) and Matthew Holt (President at U.S. Integrity), and will be moderated by Benjie Cherniak (Managing Director of SG Digital’s Don Best Sports group).
Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!
Jay Kornegay – Vice President Race & Sports Operations – Westgate LV Resort & Casino
Jay Kornegay is Vice President of the LVH – Las Vegas Hotel & Casino SuperBook. He has more than 26 years experience in the race and sports book industry. Jay graduated from Colorado State University in 1987 with a bachelor’s degree in Restaurant Business Management. Always intrigued by gaming, Jay moved to Nevada later that year to start his path in that field.
Starting in Lake Tahoe and soon afterwards moving to Las Vegas, Jay has worked at four major sports books. He opened the Imperial Palace sports book in 1989, which soon turned into one of the more popular sports books in the state of Nevada.
In 2004, Jay took the reins of the LVH SuperBook. As the world’s largest race and sports book with over 30,000 square feet, the SuperBook is one of the top sports books in Nevada. Over the years, the SuperBook has won numerous awards and often represents the Las Vegas market with national media outlets. It is known for its aggressive nature and being a player-friendly book by offering fair odds to guests. The LVH SuperBook is also known for offering Nevada’s largest wagering menu by posting many 2nd/3rd tier sports, as well as having an international flavor. In addition, the SuperBook hosts the “SuperContest,” which is recognized as the most prestigious pro football handicapping contest. For the fourth consecutive year, the “SuperContest” set a record for number of entries and marked the most entries ever this past football season at 1034.
Jay resides in Las Vegas with wife Pam, daughter Cara and son Nicholas. He is also well known for shooting a 36 on the front nine and a 59 on the back nine.
Seth Schorr – CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino
Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorr’s vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.
Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.
Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.
In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grand’s eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the world’s first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.
Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.
Matthew Holt – President at U.S. Integrity
Originally from New Hampshire, Mr. Holt originally honorably served in the United States Air Force. Once completing his term in the Air Force Mr. Holt attended Morehead State University, obtaining a sports marketing degree before taking up residence in Las Vegas, Nevada. Mr. Holt founded U.S. Integrity, LLC. based out of Las Vegas, Nevada. U.S. Integrity is the gold standard of game integrity and fraud prevention services in the United States. Mr. Holt and his team at US Integrity have built innovative, technology based solutions that allow for easy accessible data and analytics for fraud prevention and game integrity monitoring.
Benjie Cherniak – Managing Director of SG Digital’s Don Best Sports group
Benjie Cherniak is the Managing Director of SG Digital’s Don Best Sports group, a leading provider of sports information products and services relevant to the North American sports betting industry. Benjie oversees the company’s sports information platform, automated data distribution, live pricing, and ancillary consulting services.
Following the acquisition of Don Best by Scientific Games, Benjie has accelerated the growth of OpenBet, the company’s sports betting platform, by integrating Don Best’s world-class pricing services into the technology. Don Best’s trading and pricing expertise have seamlessly become an integral part of SG Digital’s core offering.
Prior to joining Scientific Games, Benjie spearheaded Don Best’s international growth via tailored solutions to tier-one sportsbook operators in the United States, Europe, Asia, Latin America and beyond. Under Benjie’s supervision, Don Best introduced (a) a proprietary pricing product for North American based sports that rapidly established itself as the industry standard; and (b) a data integrity offering to assist North American based sport leagues in identifying potential fraudulent betting patterns.
With 15 years of industry experience, Benjie is a leading voice in the emerging US sports betting industry from both an operational and legislative perspective.
EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.
The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.
Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.
EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.
It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.
“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”
Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”
Gambling in the USA
INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT
Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.
Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.
The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.
The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”
Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
For more information, visit infront.sport.
Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.
“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.
Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
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