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Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering

Published

5 years ago

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Reading Time: 2 minutes

 

Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.

Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.

“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”

For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.

Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”

Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.

The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”

Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.

“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”

 

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Colombia

NOVOMATIC sets high expectations at GAT Bogotá with launches that redefine multi-games

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11 minutes ago

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September 11, 2025

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On September 25, NOVOMATIC will once again take center stage at GAT Expo, with the largest booth at the event at the Hotel Sheraton Bogotá, and a line-up of products that anticipate new trends in the gaming industry.

In addition to showcasing its most advanced technology, the company will offer an exclusive hospitality space, where visitors can enjoy appetizers and drinks in an ideal setting while they discover the latest additions to its portfolio!

A new multi-game platform that will make waves

Among the most anticipated launches, NOVOMATIC will unveil a brand-new multi-game platform that is destined to become a true game changer within its product line. Featuring a selection of must-play titles and offering operators a differentiated approach, this solution is set to generate tremendous excitement in the market.

In the words of Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia: “We are proud to bring a platform to Bogotá that redefines what operators can expect from a multi-game. This is a proposal that not only enhances the player experience, but also represents another step forward in our vision of delivering comprehensive, high-performance solutions across all market segments.”

The company keep is keeping the details under wraps, inviting operators to discover the platform exclusively at GAT Bogotá.

A portfolio that consolidates leadership

  • Multi-game Platforms: Magic Games Premium HD Edition 5, available on PANTHER 3.27 and FUNMASTER 2.27 cabinets, and Impera Line™ HD Edition 9, showcased on the PANTHER 3.27, delivering greater versatility and top-performing titles.
  • Linked Progressive Jackpots: Superia CASH CONNECTION™ Vol. 1 & 2, IMPERA LINK™ Series 2, and NOVO LINE™ GOLDEN LINK™ Edition 2, all displayed on the flagship BLACK EDITION II 3.27 and MASTER SL™ 3.32 cabinets.

Return of Ruby Package with Globe Link™ Xtension

After its successful debut in Cartagena, the Ruby Package returns, now joined by the GLOBE LINK™ Xtension Vol. 1 & 2. This solution combines cutting-edge hardware and engaging content, enhancing visual appeal and player engagement. The highlights of the package include the BLACK EDITION II 1.49J, which features an upgraded design, luminous infills, and a premium style that maximizes impact on the gaming floor.

Features that captivate players

The GLOBE LINK™ Xtension includes features that are highly appreciated by modern players:

  • Golden Spins: with high-impact spins and boosted prize potential
  • Free Games: extended playtime and engagement
  • Xpress Feature: instant access to Golden Spins for direct action
  • Expanding Reels: increased chances of winning in every game

Cabinets designed for every market

At GAT Bogotá, NOVOMATIC will also showcase its renowned BLACK EDITION II line of cabinets, which has been praised by operators worldwide for its premium design, substantial visual impact, and ease of maintenance.

The BLACK EDITION II 1.49J stands out with its J-curved screen, which is designed to maximize immersion and extend player time on the device. The Black Metro finish and ambient LED lighting give the cabinet a commanding presence on the gaming floor, making it a solid benchmark in the portfolio.
Other models from the same line follow this philosophy, combining the ergonomics, visibility, and powerful aesthetics that have made BLACK EDITION II a synonym of innovation and performance.

In parallel, the FUNMASTER 2.27 and PANTHER 3.27 cabinets continue to be in high demand in the Colombian market, thanks to their outstanding price-to-performance ratio and proven reliability. In such a diverse market, their versatility underscores NOVOMATIC’s flexibility in adapting to different operational realities, ranging from premium venues to investment-sensitive operations.

The post NOVOMATIC sets high expectations at GAT Bogotá with launches that redefine multi-games appeared first on Gaming and Gambling Industry in the Americas.

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Evoplay elevates instant win action in Scratch Match Deluxe

Published

11 minutes ago

on

September 11, 2025

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Reading Time: < 1 minute

 

Evoplay, the award-winning game development studio, has released Scratch Match Deluxe, a high-volatility instant game that brings a fresh twist to a fan-favourite scratchcard format.

Bringing a classic scratchcard experience into the digital age, Scratch Match Deluxe invites users to reveal winning numbers across ten or twenty scratchable cells.

Every ticket brings the familiar thrill of matching numbers with a flexible setup that lets players set their preferred bet per cell and scratch at their own pace or uncover all at once.

The real heat lies in the Lucky 777 Bonus, where revealing a 7, 77 or 777 anywhere on the grid awards multipliers of x2, x25, or x100, applied directly to the round’s biggest win. With a top multiplier of up to x30,000, this feature unlocks a rush of adrenaline that scratch fans would not want to miss.

Sleek visuals, mobile-first design, and an ultra-accessible interface make Scratch Match Deluxe a standout title in any instant game portfolio, offering operators a proven mechanic with next-level payout potential.

Ivan Kravchuk, CEO at Evoplay, said: “Scratch Match Deluxe builds on the proven appeal of instant games with a polished interface and a thrilling twist.

“The Lucky 777 bonus adds real excitement, giving players a reason to keep coming back while providing operators with a high-engagement title that delivers fast-paced entertainment.”

The post Evoplay elevates instant win action in Scratch Match Deluxe appeared first on European Gaming Industry News.

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Blueprint Gaming strengthens world-renowned series in Cash Strike Hotstepper 2

Published

1 hour ago

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September 11, 2025

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Reading Time: 2 minutes

 

Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.

With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new release builds on the impressive momentum from its predecessor, with Cash Strike Hotstepper remaining the top Cash Strike release since its launch in June 2024.

Turning attention to its successor, landing the newly introduced Super Strike symbol on the centre reel sees two additional Cash Strike symbols also added to the centre reel, enhancing players’ chances of securing cash and jackpot wins on the refined 3×3 fruit-themed reelset.

In the same vein, mystery symbols also mark their entrance to the Cash Strike series. Landing on reels one and/or three along with the Cash Strike symbol will trigger the new feature, which randomly awards one of the four fixed jackpots in play, reaching as high as 10,000x.

The return of the showstopping Hotstepper complements the two new features, triggered when the Cash Collect symbol lands on reel two. Once activated, the collect symbol moves down one position each round, again enhancing the chance of success on reels one and three.

For slot enthusiasts on the hunt for further flames, Blueprint’s first September release also welcomes back Power Play. Available at 5 times the original bet, only Bonus symbols are in play, as well as Power Reels, which offer the chance of duplicate multipliers or cash prizes during Bonus play.

Cash Strike Hotstepper 2 showcases Blueprint Gaming’s commitment to enhancing its top-performing game series with captivating new features for operators’ players to enjoy across international markets.

Jo Purvis, Director of Marketing, PR and Events, said: “The Cash Strike series continues to stand out globally, so it was important to hold on to the elements that players love, complemented by intriguing additions.

“With Hotstepper 2, we have built on the winning formula with new features like Super Strike, which deliver rich potential for lavish jackpot and cash prizes, making the title a fantastic addition to operators’ portfolios.”

The post Blueprint Gaming strengthens world-renowned series in Cash Strike Hotstepper 2 appeared first on European Gaming Industry News.

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