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Volvic Partners with BIG League of Legends

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Volvic is joining the BIG Family as the official partner of our League of Legends line-up!

With this move, Volvic enters into a German esports partnership for the very first time. Representing them will be our highly successful League of Legends team spearheaded by team captain Finn-Lukas “Don Arts” Salomon, which currently competes in the most prestigious DACH League – the Prime League. In addition to the German championship and three Premier Tour titles, our League of Legends department was also the first German team to win the European Masters.
The long-term partnership between Volvic and BIG will focus on producing entertaining as well as informative and educational content that will provide an insight into the everyday life of a professional team in esports.

Statement Daniel Finkler, CEO:
The partnership with Volvic is an exclamation mark in German Esport and an award for our success in the League Of Legends. Volvic stands for high quality and sustainability. With Volvic’s efforts to protect the climate and the environment and its commitment to social responsibility, Volvic is a role model for sustainable corporate action worldwide. These were the main reasons for us to continue our way in Esport with Volvic. Together we want to support our team sustainably and strengthen it in the long run. With Volvic, we have the right partner at our side to build on our past successes in the coming Prime League season. Numerous activities with our professional players are already planned, and we are looking forward to the first games of the season.

Statement Volvic:
We are delighted to announce our partnership with one of the most successful German esports clubs, Berlin International Gaming. Through this long-term commitment in League Of Legends, we would like to make our contribution to the development of esports alongside BIG. With the start of the Prime League, we hope for an exciting season and look forward to many joint activities with the community and the professional players of BIG in Berlin! #GOBIG

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BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET

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BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.

Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.

In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.

The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.

To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.

“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.

In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.

The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.

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BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

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BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.

Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.

A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.

Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.

As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.

“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.

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Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event

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The Esports World Cup Foundation (EWCF) has announced a record-breaking $70+ million prize pool for the upcoming Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. With the highest stakes in esports history, the $70+ million prize pool elevates EWC as one of the world’s most prestigious sporting events and reinforces the EWCF’s long-term commitment to the sustainable growth of the esports industry. The total prize pool is a $10 million increase from last summer’s inaugural event, marking a significant step in the Esports World Cup Foundation’s mission to create life-changing opportunities and provide sustainable career paths for competitive players and multidisciplinary esports Clubs.

“The record-breaking $70+ million prize pool, along with our commitment to the Club Partner Program and our multi-year publisher agreements, is a privilege to announce and validation of our purpose to elevate the industry, by giving players, clubs, publishers and all other stakeholders the stability needed to invest for future success. While more than $70 million is an incredible, life-changing sum, it’s always aligned with a long-term vision rather than short-term impact. It’s not just to have more money at stake, but to create opportunities for everyone at every level of the ecosystem, and strengthen the industry for generations to come,” said Ralf Reichert, CEO of Esports World Cup Foundation.

With 25 tournaments in 24 games announced to date, including four new games—Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT—EWC 2025 will bring together more than 2000 elite esports players and 200 top Clubs for the largest multi-game competition in history, with a life-changing prize pool rewarding more players and Clubs on the world’s biggest stage.

“Winning the Club Championship crown and $7 million at the inaugural Esports World Cup was a defining moment for Team Falcons. The opportunity to compete in front of our home fans, where they made the arenas shake with every great play, motivated us like never before, and it was an honor to secure the victory for them. We’ve used the momentum and winnings from last year to build on our success and we look forward to continuing that legacy this summer,” said Mosaad Al-Dossary, CEO of Team Falcons.

“Competing at the inaugural EWC contributed to one of the most successful competitive years in our 24-year history, securing a strong second-place finish in the EWC 2024 Club Championship. With our winnings, we expanded into new games like chess, strengthened our international presence in Southeast Asia, and supported philanthropic initiatives. The experience, momentum, and rosters we’ve built over the past year put us in the perfect position to claim the Championship crown at EWC 2025. We believe this to be our year,” said Steve Arhancet, Co-CEO of Team Liquid.

The post Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event appeared first on European Gaming Industry News.

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