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European Gaming Congress 2024

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BGC Members to Remove Gambling Ads During Lockdown

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The UK’s Betting and Gaming Council (BGC) has agreed on the voluntary removal of all gaming product advertising as part of its response to the COVID-19 lockdown.

Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.

Last month, BGC introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.

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This new measure comes despite a drop in online revenue of up to 30% and total member revenue down by up to 60%.

All operators will implement this change on or before May 7. The commitment will remain in force for 6 weeks and at a minimum until June 5.

BGC Chief Executive Michael Dugher said:

“From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our ten pledges for covid-19 in March. This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.

“We have been working closely with our member companies since this crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down by up to 60 per cent. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. And whilst advertising levels on sports and casino are also down, again contrary to some assertions, we recognise that removing product advertising will act as a further safeguard during covid-19.

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“This major announcement by our members will result in the removal of half of all product advertising on TV and radio. I hope now that other major gambling operators like the National Lottery follow our lead.

“Throughout this crisis, as the new standards body, the BGC has worked very closely with the Government. Ministers and the regulator all deserve credit for their steadfast and consistent determination to have an evidence-led approach and to rightly call for higher standards. There will always been alarmist noises from anti-gambling prohibitionists who just want to grab headlines, but it is this serious, constructive and evidence-led approach by the BGC’s regulated members that has resulted in this further major change.

“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”

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Novibet Enters into Strategic Partnership with OKTO

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Novibet, a leading GameTech company operating in Europe, the Americas and New Zealand, has entered a strategic partnership with OKTO. The collaboration begins with the NoviCASH powered by OKTO launch in Greece, with Cyprus to follow. NoviCASH, an advanced cash-to-digital payment solution from OKTO, seamlessly integrates with Novibet’s platform, setting a new standard for convenience and accessibility in online gaming for Novibet users.

NoviCASH offers Novibet users a hassle-free way to top up their iGaming accounts with cash in real-time. Leveraging OKTO’s extensive network of over 13,000 points of sale across the country, users can effortlessly convert physical cash into digital. This streamlined process provides a secure, fast and easy-to-use top-up method that caters to the preferences of the market.

The launch of NoviCASH in Greece is just the beginning of this strategic partnership, with plans to expand the seamless eVoucher payment solution as well as other advanced payment services of OKTO, to additional markets where Novibet operates.

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Nikos Bachas, Chief Strategic Partnerships & Project Officer at Novibet, said: “In our dynamic and competitive industry, players expect nothing short of the best mobile-first gaming experiences, and payments are a critical component of this. Partnering with OKTO, a top-Tier paytech company with a proven track record of delivering seamless payment experiences and operational excellence, ensures that Novibet stays true to its mission to meet and exceed player expectations, offering exceptional experiences across regions of operation.”

Simon Dorsen, Chief Commercial Officer at OKTO, said: “OKTO is dedicated to meeting the evolving needs of players and merchants alike, and our strategic partnership with Novibet underscores this commitment. With NoviCASH, we provide players with the flexibility, convenience, simplicity, speed, and security they demand, all seamlessly integrated into the Novibet platform. Our proprietary paytech is designed to deliver tangible benefits to players and operators on a local level, ensuring a truly personalized experience while serving operators globally aligned with their expansion strategy.”

The post Novibet Enters into Strategic Partnership with OKTO appeared first on European Gaming Industry News.

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Comtrade Gaming Launches CG Games with M88

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Comtrade Gaming, a leading provider of online gaming technology, has announced the successful launch of its CG Games brand with Mansion88 (M88). This significant milestone marks a new era of gaming experiences powered by Comtrade Gaming’s innovative technology and expertise.

M88 is a leading online casino and bookmaker, providing customers with an unparalleled online casino experience and having a well-established history in the market.

The launch follows the successful debut of the first 10 games that were presented at ICE London in February 2024. These games, which garnered significant interest and acclaim, paved the way for the signing of initial contracts. Comtrade Gaming has seamlessly connected with Mansion88, enabling one of the first live operations of CG Games.

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Steven Valentine, CCO at Comtrade Gaming, said: “We have had a long term Platform partnership with Mansion for many years and it’s fantastic we have now extended this with our gaming content. M88 is a huge brand and this deal will see our content being delivered in many countries. We look forward to this increased collaboration and launching many new game titles with them.”

The post Comtrade Gaming Launches CG Games with M88 appeared first on European Gaming Industry News.

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Alison Taylor to Speak at Regulating the Game 2025 in Sydney, Bringing Expertise in Ethical Business Practices

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The Regulating the Game conference has announced that Alison Taylor, Clinical Associate Professor at NYU Stern School of Business and Executive Director of Ethical Systems, will be a keynote speaker at its 2025 edition in Sydney. Her expertise in ethical business practices and her perspectives on navigating turbulent times are expected to add “significant” depth to this year’s event, according to organisers.

Alison Taylor is the author of the book Higher Ground: How Business Can Do the Right Thing in a Turbulent World, while her work at NYU Stern School of Business and Ethical Systems has positioned her as a leading voice in ethical business practices. Taylor’s insights on ethics and integrity in business have been “highly sought” after, said organisers, making her a “prominent” figure in both academic and professional circles.

Paul Newson, Principal at Vanguard Overwatch, expressed his enthusiasm about the lineup for the 5th edition of the conference: “With thought leaders like Alison Taylor sharing their unique perspectives, our attendees are guaranteed to gain invaluable insights and be deeply inspired.

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“We have a history of delivering unmatched speaker line-ups and content, spanning critical themes and issues confronting regulators and the sector. It has become a must-attend event for regulatory and industry professionals and essential for operators committed to securing an innovative, thriving, and sustainable industry.”

“Our inaugural call for speakers is receiving strong interest and we encourage sector leaders, regulators, policymakers, manufacturers, compliance and forensic experts, industry professionals, clinicians, researchers, academics, and thought pioneers to apply to speak at the conference in March next year,” a press release noted.

Further, organisers added: “We believe it’s crucial for all stakeholders to engage and participate in the public square, contributing knowledge and insights, and hearing diverse perspectives to best inform public policy thinking and discussions. This engagement helps influence robust regulatory settings that deliver effective industry supervision while facilitating the conditions for a safer, invigorated, and sustainable sector.”

Registration for the conference opens in August.

The post Alison Taylor to Speak at Regulating the Game 2025 in Sydney, Bringing Expertise in Ethical Business Practices appeared first on European Gaming Industry News.

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