News
”In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important.”
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With the industry’s leading supplier of bespoke data and picture content set to close 2019 on a record-breaking high, we caught up with Business Development Director Peter Woodfine to talk success, innovation and their plans for 2020.
Can you tell us a bit about Vermantia and what you do?
Vermantia is a one-stop-shop for retail and online, whether that be for bespoke data and picture content, or our next-generation delivery solutions and self-service betting ecosystem.
We understand that all operators and their customers are different and require a bespoke approach tailored to their individual locality and culture, and we do exactly that. As one of the industry’s largest broadcasters, we broadcast thousands of live events each year, complemented by a comprehensive portfolio of virtual games. All of that content is available 24/7, allowing us to provide operators in any corner of the world with the thrill of racing and sports. We deliver regardless of time zone, offering the very latest in technology to power the betting experience.
Your European operations have gone from strength-to-strength in recent years, what would you say have been the keys to your success?
In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important. We strive to offer our operator partners, such as OPAP, Lottomatica and Eurobet, a future-proofed betting environment, ensuring they attract the latest generation of tech savvy customers as well as retain their existing base.
While Europe in general is a mature market, and quick to adopt new industry trends, we are also mindful to ensure variations between countries are taken into account. Betting content needs to be round the clock, suitable for any location and customisable for any regional market. In total, we now broadcast more than 90,000 premium live racing and 35,000 live sporting events annually to meet demand, as well as an ever-widening range of virtual and next generation games. Gathered on our unique CONNECT platform and distributed via our ultra-low latency streaming or through satellite broadcasting, we’re able to harness the latest in technology and deliver a bespoke service to everyone we work with.
A particularly good example of this has been our recent work in Italy. With the Palinsesto Complementare offering international horse racing content for the first time, our recent deals with major Italian operators will see the adoption of our A-TV horse racing channel, making us the first supplier in Italy to offer top quality international live horse racing from some of the best tracks in the world.
Do European markets require a bespoke approach? How do you aim to deliver tailor-made products with clients so diversely spread across different verticals and different countries?
We take pride in listening to what our operator partners require and adapting accordingly. There is no one size fits all and it is important to be flexible. What may work in one region, may not work in another. A fully localised approach to regional challenges is essential, giving access to the best of both content and technology.
For instance, an operator in Romania is going to have different requirements and infrastructure to a brand servicing the UK. As a result, we offer either satellite broadcast or streaming to deliver our top-quality content.
We also provide our services in a user-friendly way wherever operators and their customers find themselves, ensuring a bespoke presentation for each. The principle reason we do this is to give operators choice. We appreciate there are local requirements in every territory, and we make sure operators can access a specific content mix that suits their needs. With bet markets, scheduling and their entire layout adapted to their own customers in any format required, we’ve got every base covered.
Looking ahead to 2020 – where does Vermantia aim to be this time next year?
Our aim is to continue cementing our position as the industry’s leading supplier of bespoke data and picture content as well as the industry’s largest broadcaster of bespoke betting channels.
We’ll be rolling out a host of next generation retail solutions to help operators cater for an increasingly tech-savvy generation of customers who demand a better in-shop betting experience. As part of our vision for retail, our latest FLAVOR suite of terminals offers a first-hand look into this futuristic, land-based environment. Bundled with our premium content as well as the latest in cashless and mobile payment options, they represent the final piece of our end-to-end retail solution. Enabling us to blend the speed and efficiency of futuristic devices with the thrill of top-quality betting content in a cashless betting environment, 2020 will no doubt prove to be a very exciting year.
A lot has been said recently about the future of the European retail scene – how do you think the betting experience will evolve over the coming years? What do you think will change?
While retail has been for too long the poor relation of online when it comes to innovation, I believe it has an exciting future in Europe. For the first time in the industry, advances in tech now mean that we can provide our partners with a genuine digitised retail experience.
We’ve already noticed a significant transformation in customer expectations, and this will no doubt grow over the coming years. Action-packed, fast paced content married with quality data and the next generation of self-service betting solutions will have a major say in how this is shaped. This is already playing out in real time: from content to technology, our operator partners are drawing in a far broader customer base to betting shops than ever before.
Key to this is our ability to produce and deliver live sports and racing channels tailored to suit each locality, ensuring increased player engagement. Alongside, we’re able to transform their approach to the customer experience, enabling our partners to take full control of their live betting offering thanks to our latest in content management and production technology.
Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ”In an increasingly digitised world, engaging customers with action-packed content and a tailored user experience has never been more important.”
Latest News
What makes Turbo Games’ provably fair games so special?
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Baltics
Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
810 THE SPREAD
Cumulus Media Launches 810 THE SPREAD, the Bay Area’s First Sports Station Focused on Sports Betting
Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.
Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as ‘The Sports Leader’!”
The weekday programming lineup for 810 THE SPREAD includes:
6am-9am – Bet QL Daily – The must-consume show for sports fans and betting fans alike. Hosted by Joe Ostrowski, Joe Giglio, and Erin Hawksworth.
9am-12pm – Jim Rome - Aggressive, informed sports opinions, rapid-fire dialogue, and plenty of sports smack. As one of the most prolific sports talk hosts in America, Rome draws massive tune-in with legions of fans known as clones, who live for Rome’s take on the day’s largest issues in sports.
12pm-4pm – You Better You Bet – Nick Kostos and Ken Barkley have you covered for the best bets on the biggest matchups, the latest line movement and updates in the futures market. We’ll have up-to-the-minute coverage of backdoor covers and bad beats, and the cheers and tears that come with them. It’s sports betting conversation like you’ve never heard before.
4pm-8pm – Bet MGM Tonight – Live sports betting updates for all the night’s games as they happen – plus live “look-ins” for Major League Baseball games in progress. Get the latest scores, sides, totals, props, parlays, futures, and much more with hosts Quinton Mayo, Trysta Krick, and Ryan Horvat.
8pm-12 Midnight – CBS Sports Radio
BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.
For more information or to stream 810 THE SPREAD, visit: http://www.810thespread.com.
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