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Esports Tournaments and Viewership is on the Rise, but Payment Solutions Lag Behind
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As the landscape of thematic investments continues evolving and shifting, it is becoming apparent that many of the technological themes of tomorrow share practical applications. Some companies are acknowledging as much and are positioning themselves for leverage to multiple, fast-growing themes. Leading the charge to ameliorate some of the payment issues associated with Esports platforms, LiteLink Technologies Inc. is encroaching on territory dominated by the likes of PayPal Holdings Inc. , Tencent Holdings Inc., Huya Inc. and Amazon.com Inc.‘s Twitch platform.
Harnessing the power of artificial intelligence (AI), itself a booming theme, LiteLink Technologies Inc. has roots in developing AI and predictive analytics technologies aimed at improving the fragmented logistics industry’s problem with antiquated technology. Tapping its expertise in AI, blockchain and cloud computing, the company is expanding into fast-growing digital and mobile payments arena.
Mobile payments – a market dominated by the likes of PayPal Holdings Inc. and Tencent Holdings Inc. via its WeChat Pay business, is growing at an exponential rate.
“The transaction value of the Mobile Payments Market was about USD 718.49 billion in 2017, and is expected to reach a transaction value of about USD 2,732.89 billion by 2023, recording a CAGR of 24.5%, over the forecast period of 2018-2023,” according to Research And Markets.
LiteLink Technologies Inc. is establishing a digital/mobile payments footprint of its own via its wholly-owned subsidiary, uBUCK Technologies SEZC business. uBUCK Tech is a fintech enterprise that has built uBUCK Pay, an online digital wallet and payments platform using pin vouchers and utility tokens to serve as a payment alternative for consumers, businesses and merchants. That venture could solidify LiteLink’s foray into other arenas where digital payments are increasingly relevant, including Esports.
Evaluating The Esports Opportunity
A slew of fundamental factors bodes well for the burgeoning Esports industry, potentially spelling significant opportunity for payment providers, such as LiteLink Technologies Inc., that are building Esports exposure.
Gamers that stream on a variety of platforms, including Amazon.com Inc.’s Twitch, can accept donations and tips from followers via digital payments processors, such as PayPal. In China, the world’s largest Internet market, Huya Inc. provides one of that country’s most popular game streaming platforms where TencentHoldings Inc. via its WeChat Pay business can process digital payments. Rongjie Dong, CEO of Huya Inc. recently had an interview with CNBC where he spoke about the company’s future growth strategies. He specifically went on to state that Huya will focus on growing in Asia, Africa, and Latin America before competing in the U.S. market. With over 100 million users, China remains the top Esports country in the world in terms of size.
LiteLink Technologies Inc., through the uBUCK Tech business, and Enthusiast Gaming Holdings Inc. are among the companies leveraging the intersection of digital payments and Esports.
LiteLink’s uBUCK is working on Streambucks, a digital payments solution dedicated to the Esports industry. Streambucks is ideal for gamers that are looking to efficiently get paid for tips or tutoring other players, betting on Esports matches or for players that want to privately play games amongst each other for money. With Streambucks, winners can access their funds immediately, without any of the delays that are customary with bank wires or PayPal transfers.
“Esports continue to drive headlines around the world, as revenues and prize pools grow to new heights,” said VanEck in a recent research note. “According to Newzoo’s recently released 2019 Global Esports Market Report, Esports revenues exceeded $860 million in 2018 and is expected to grow to $1.7 billion by 2022. Newzoo also reports that the total prize pool for Esports matches exceeded $150 million in 2018.”
The opportunity set for LiteLink Technologies Inc. and Enthusiast Gaming Holdings Inc. in the Esports arena could be lucrative for both parties as Enthusiast Gaming Holdings Inc. just announced that they’ve hit 150 million monthly unique users.
On its own, the growth of streaming platforms offers compelling data for investors seeking Esports exposure and profits.
“Online streaming has a low cost of entry, and social media streaming websites allow anyone to create a username and post videos,” said VanEck. “Twitch currently generates 140 million unique viewers per month. On average, there are 15 million people who are considered daily active users (DAU). There are also 2.2 million monthly broadcasters. These are people who are posting their own videos to the website (as opposed to just watching and commenting).”
Making Transfers More Efficient
With prize pools for Esports tournaments swelling, the issue of paying winning players and teams on time is repeatedly cropping up. Players of games such as Fortnite run by Tencent Holdings Ltd. Companies, such as PayPal Holdings Inc., are taking notice and are forming partnerships with other fintech companies to speed Esports digital payments along.
With huge prize pools on the line, players want their winnings as quickly as possible. But some tournament organizers have been skimping on payments, citing administrative issues. In other cases, payments take months due to the payment platform used, misentered data, and a host of other delays. The recent deal between LiteLink Technologies Inc. and Enthusiast Gaming Holdings Inc. aims to solve that pain point. LiteLink’s digital payments platform will act as an escrow agent for the prize pool, enabling instantaneous payment with no administrative hassle. The tournament organizers put the prize pool in escrow with payment. The players enter their user IDs and e-mails. As soon as the tournament is over, the prizes are paid immediately.
What makes Streambucks unique is that it is dedicated to Esports. Payment transfer platforms offered by the likes of Tencent are big, but they are not focused on the Esports market. In 2018, Tencent’s combined smartphone and PC client games revenues amounted to $19.13 billion (¥128.4 billion). The Chinese-based internet service provider and media giant reported a 16% increase in year-over-year revenues. Much of this increase was due to the lingering revenue stream from last years Fortnite, produced by Epic Games, which Tencent Holdings owns a 40 percent stake in.
Streaming payments are another pain point for gamers. Twitch took $1.6 billion in revenue in 2015, prompting Amazon Inc. to buy it for a $970 million all-cash deal. Streamers on the service can accept donations via payment platforms such as PayPal, and Amazon’s in-house payment platform AmazonPay. Delayed payment pain points still persists, with both payment options requiring bank accounts and user details to be entered exactly, and neither option being instantaneous.
The LiteLink Technologies Inc. and Enthusiast Gaming partnership is practical. LiteLink’s Streambucks could potentially lure more gamers, who are eager to get paid efficiently. That could boost the community growth for the Enthusiast even further. In turn, LiteLink Technologies Inc. gets to unveil Streambucks to a broader audience, providing a runway for Streambucks to become the preferred payment option in the Esports universe.
Data confirm that LiteLink Technologies Inc. could be onto something big with its emphasis on Esports payments.
“If you’re wondering how massive Esports has become, just follow the money,” reports Venture Beat. “The live-streaming platform Twitch paid $90 million for the rights to the Overwatch League. Activision Blizzard, the creator of Overwatch, beat its revenue forecast for Q1 2019, in part because of its Esports initiatives. If you combine fan spend, media rights, and sponsorships, the Esports market is now worth an estimated $922 million.”
LiteLink Technologies Inc. is focusing on a niche (speedier payments) within a niche (Esports). That combination has sizable potential going forward. By 2022, it is expected that Esports television viewership will rival the current level of viewership of the NFL and big-name sponsors are taking note. Revered brands such as Coca-Cola, Kit Kat and more have recently sponsored Esports tournaments. Increased viewership and airtime on networks such as ABC, NBC, ESPN, and TBS, could turn casual gamers into enthusiasts, potentially providing throngs of new users for LiteLink’s Streambucks.
For a FREE research report on LiteLink Technologies Inc. (CSE:LLT) (OTC:LLNKF), visit www.microsmallcap.com
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Source: European Gaming Media
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Objective: Examine how customer experience shapes player retention and brand loyalty in iGaming, placing emphasis on the role of localised, high-quality support.
Outline:
- Introduction: The growing focus on customer experience as a differentiator in iGaming.
- The Value of Localised Support: Exploring how cultural nuances and language fluency enhance player satisfaction.
- Flexibility in Resource Allocation: Meeting fluctuating demand without compromising quality.
- Future Trends: How advancements in technology and localization will shape the next era of player engagement.
Questions for Exploration:
- How does high-quality, localised support impact player satisfaction and retention?
- What role does cultural understanding play in shaping effective customer interactions?
- How can operators balance flexibility with consistency in customer support?
- What emerging trends in customer experience should iGaming businesses prepare for?
Answer:
In the rapidly evolving iGaming industry, players have more choice than ever before—whether it’s brands, slots, game types, payment options, the list goes on. With so much competition, customer experience is quickly becoming a significant differentiator for operators. The ability to deliver a seamless, player-centric experience across multiple jurisdictions is not just a competitive advantage but a necessity in retaining players in this growingly saturated market.
Customer experience today goes far beyond just problem-solving for players. It encompasses proactive, personalised engagement, meaningful recommendations, and a culturally resonant approach. The operators that succeed in this space are those who maintain high standards across these elements, delivering them in a timely and localised manner. Localisation, in particular, is a key factor in turning good customer service into exceptional customer experiences.
So, why is localisation so important? At its core, successful customer support is built on trust. But building trust across diverse jurisdictions is not something that can be achieved through a single, uniform strategy. Methods of communication are a prime example. In Brazil, where the newly regulated market is flourishing, players may expect warm and conversational interactions. In contrast, many European players often favour more concise and formal communication. Recognising and adapting to these cultural nuances allows operators to foster a stronger connection with their entire player base.
Beyond communication style, localisation also plays a critical role in regulatory compliance. The iGaming industry is highly fragmented in terms of regulations, and players are increasingly aware of their rights. A customer service team that understands local legislation implicitly adds immense value, ensuring compliance while delivering tailored support. This not only reinforces trust but also strengthens the player’s respect for the brand.
At the same time, operators face the challenge of balancing high-quality customer support with the flexibility needed to respond to fluctuating demand. This is where RokkerX delivers measurable value. By offering scalable resource allocation and rigorous cross-functional training, we ensure our teams can adapt to surges in demand; whether it’s a major sporting event in a specific jurisdiction or global-scale activity, without compromising on quality. Our teams remain aligned with the core values of our clients’ brands, ensuring a customer-centric approach at all times.
Looking ahead, the iGaming industry is poised for further transformation, driven by advancements in technology and localisation. At RokkerX, we are committed to staying at the forefront of these changes to help our clients deliver exceptional experiences. Trends like the growing prominence of omnichannel communication, including social media and in-app messaging, and advancements in natural language processing (NLP) will enable operators to communicate with even greater precision and cultural nuance. Yet, the future will demand more than just technology. The ability to strike the right balance between tech-driven solutions and the human touch will be essential in creating meaningful connections with players.
As the industry evolves, the blend of cutting-edge technology, cultural understanding, and human expertise will define the next era of player engagement. By staying ahead of these trends, RokkerX ensures our clients are not only prepared for the future but thrive in it.
The post The Untapped Potential of Localised Support January 2024 appeared first on European Gaming Industry News.
The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.
A Closer Look at Emerging Trends
- Live Dealer Games
Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.
- Blockchain and Cryptocurrency Integration
Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.
- Artificial Intelligence and Machine Learning
AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.
- Richer Personalization and Engagement
Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.
- Regulatory Changes and Market Expansion
The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.
- Enhanced Payment Solutions
With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.
Future Implications
The Expanding Role of AI and Blockchain
AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.
Shifting Player Preferences
Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.
Regulatory Developments
The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.
Integrating Emerging Technologies
Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.
Final Thoughts
The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.
At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.
The post Innovations Redefining iGaming: What Operators Need to Know appeared first on European Gaming Industry News.
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
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