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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach

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B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.

Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.

Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.

Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.

Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.

The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.

George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.

“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.

“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”

The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.

Dr. Ralph Thomas

Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform

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Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

The post Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform appeared first on Gaming and Gambling Industry in the Americas.

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VIP Play Appoints Dr. Robert Rippee as Interim CMO

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VIP Play, a rapidly expanding mobile sports betting and interactive gaming company, has announced the appointment of Robert Rippee, Ph.D., as Interim Chief Marketing Officer. With decades of leadership experience in gaming, marketing, and innovation, Dr. Rippee will be instrumental in advancing VIP Play’s market growth strategy through its collaboration with UNLV’s Black Fire Innovation hub.

“I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV’s Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about,” said Dr. Robert Rippee, Interim CMO at VIP Play.

Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play’s goal of building highly engaging, revenue-generating gaming platforms.

Dr. Rippee recently retired after a decade as the Executive Director of UNLV’s Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.

“Dr. Rippee’s proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth,” said Les Ottolenghi, CEO at VIP Play.

The post VIP Play Appoints Dr. Robert Rippee as Interim CMO appeared first on Gaming and Gambling Industry in the Americas.

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RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey

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RLX Gaming, the iGaming aggregator and supplier of unique content, will supply its portfolio of games to Hard Rock Bet Casino in New Jersey.

The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.

Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases. This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”

Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store. The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock, Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.

Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”

*RLX Gaming is the U.S. brand of Relax Gaming.

The post RLX Gaming partners with Hard Rock Bet Casino to deliver leading content in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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