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FDJ United (OBG) agrees PartnerMatrix Intelligence deal

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Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.

Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.

PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.

Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.

Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.

PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.

Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”

Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

The post FDJ United (OBG) agrees PartnerMatrix Intelligence deal appeared first on European Gaming Industry News.

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Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador

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Betway Scores, the popular live sports scoring app, has today announced that renowned Italian football journalist Fabrizio Romano has become their first global ambassador.

Famous for his unmatched reliability in football transfer news and his signature phrase “Here We Go”, Romano has built a vast and loyal following across social media, becoming one of the most trusted sources in the sport. With over 100 million followers worldwide, his influence spans the entire football community—from fans to players, clubs, and agents.

In his new role, Romano will regularly provide exclusive updates and insights around the biggest football stories, bringing Betway Scores users closer to the action through his expert commentary. His content will be featured in the app as well as on Betway Scores’ official channels.

Commenting on his appointment, Fabrizio Romano said:

“I’m excited to be joining Betway Scores as a global ambassador. I look forward to sharing the latest football news and updates. I’m ready to bring interesting insights to Betway Scores users throughout the year.”

A Betway Scores spokesperson, added:

“We’re thrilled to welcome Fabrizio as our first-ever global ambassador. His reputation for accurate information from the football world is second to none. He’ll bring tremendous value to our users.”

Romano’s partnership, facilitated by the team at Double Tap, marks another step in Betway Scores’ commitment to delivering real-time, data-driven content that enhances the football fan experience.

The post Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador appeared first on European Gaming Industry News.

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From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party

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Mumbai turned into a gamer’s paradise as Red Bull hosted the first-ever Red Bull AFK Party – a one-of-a-kind celebration that brought together gaming, music, and culture in a way India has never seen before. Described by many as the coolest party for gamers, the night united the country’s top gaming creators, esports stars, and fans for an immersive, high-energy experience done the Red Bull way.

The party welcomed people the Red Bull way, with a real static Formula 1 car right at the entrance. Inside, the venue transformed into a playground for gamers: an adrenaline-pumping RC Racing Track hosted by Ocean Sharma, Red Bull Athlete V3nom’s Reflex Challenge to test reaction speeds, Retro Arcade Section with a life-sized PAC-MAN and Tetris arcade, while the Console Gaming Zone buzzed with intense matches in EA FC 25 and Street Fighter.

As the night wore on, the gaming gave way to a packed dance floor with sets from OG Shez and DJ Kaartl.

V3nom on Red Bull’s Push for Gaming in India

The Red Bull AFK put Red Bull’s gaming athletes at the heart of the experience, showing the brand’s commitment to growing the ecosystem. As V3nom summed it up:

“Red Bull is getting into gaming full-on, hosting a lot of events and bringing together top creators and gaming athletes at gatherings like Red Bull AFK. It’s a huge and positive step for the community. I’m really happy to see it, and I hope events like this continue because we have so much more to do for gaming in India, ensuring future generations can make the most of the opportunities ahead.”

When asked about his favorite part of the party, V3nom added: “I think my V3nom Reaction Challenge, because it combines a bit of fitness with reaction time, and tests your reflexes — which are essential for gaming.”

From Mumbai to Dubai – The Tetris Challenge

One activation that had everyone talking was the Tetris challenge, inspired by Red Bull Tetris. Here, players could stack their way up the leaderboard for a chance to represent India at the Red Bull Tetris World Finals in Dubai later this year — bringing a global competitive pathway right to the AFK floor.

Jonathan’s Championship Moment

Another highlight was the Street Fighter x BC One Dance-Off, a crossover where gaming skill met dancing. Four creators — Jonathan, Ocean, Sharkshe, and V3nom — each teamed up with a professional dancer for a two-part battle.

After Sharkshe edged past Ocean and Jonathan toppled V3nom in the semis, the grand finale saw Jonathan dominate in Street Fighter before his dance partner delivered a flawless routine to seal the win.

The post From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party appeared first on European Gaming Industry News.

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SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple

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This summer, SlotsCapital.lv Casino is turning up the adventure with an electrifying new promotion. From August 14-20, players can claim a 200% deposit bonus up to $500 on Jenny Nevada and the Diamond Temple, the action-packed slot where danger and fortune collide!

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The post SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.

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