bingo
Tombola and Sisal Join Forces to Enhance Online Bingo Offering in Italy
Flutter Entertainment’s online bingo brand, tombola, announced its first-ever platform partnership, bringing its innovative product and deep liquidity pool to Sisal, Flutter’s sports betting and gaming brand in Italy. The collaboration between the two leading brands represents the latest example of the Flutter Edge in action – the Group’s distinct competitive advantages across product, technology, expertise and scale, all of which are evident in this partnership.
Sisal’s bingo customers now get to enjoy tombola’s proprietary bingo product as an integrated feature on their app and website. Games will continue to be Sisal-branded to maintain consistency but will be powered by tombola’s product offering and expertise. Meanwhile, Italian tombola players will see the introduction of Super Bingo, a new playing experience involving a game of 75-ball bingo that will generate significant full house prizes well beyond what has been available in the market up to now.
Importantly, the integration and these new products allow both sets of customers to avail of a much deeper liquidity pool, giving them opportunities to play for larger prizes and bigger guaranteed jackpots.
Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), which includes Sisal, said: “We’re thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter’s brands, particularly within Southern Europe and Africa. Leveraging the advantages of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players.”
The Sisal launch represents the first phase of an ambitious partnership. Later this year, tombola’s casino product will launch on Sisal, fully integrated with engaging player chat capabilities and tombola’s signature side-games solution as part of the enhanced bingo proposition. This multi-product approach will create a strong ecosystem that leverages the best of both brands.
Beyond Italy, the successful integration represents a new opportunity for the Group to transform its bingo proposition within existing markets, while expanding the product’s reach globally through strategic partnerships.
“This is a hugely exciting moment for tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal’s players in Italy. The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond,” said Marion Ryan, Managing Director at tombola.
The post Tombola and Sisal Join Forces to Enhance Online Bingo Offering in Italy appeared first on European Gaming Industry News.
National Bingo Week returned for its 5th year, running from 23rd – 29th June. It saw the industry come together – all operators – to celebrate the love of the game and the value it brings to all generations. Players were able to celebrate with discounted value sessions, and the festivities concluded with the win of an incredible £100,000 jackpot at Mecca Gateshead on the Sunday.
Research conducted by The Bingo Association revealed a growing disconnect between generations, with nearly a quarter (24%) of young adults aged 18-34 citing they struggle to interact with older generations.
That’s why the theme for this year’s National Bingo Week centred on the value of bingo as a ‘generation game’ – an activity to bridge the generation gap and bring people of all ages together – offering something for everyone, in the hearts of our communities up and down the country.
🎉 The industry saw attendance success as a result
During National Bingo Week attendance was up by a whopping 16% on the previous week, despite the record-breaking temperatures.
🎗️ Charity
On Friday 25th June, a nationwide charity game was held in support of Variety – The Children’s Charity, bringing in an impressive £20,000.
Within the last six years, bingo fans have helped raise over £2million for the Variety, demonstrating the remarkable spirit of giving within the bingo community.
👨💼 MP visits
17 MPs visited clubs nationwide, including Daniel Francis (Buzz Bingo Bexleyheath), Andrew Western (Club 3000 Old Trafford), and Johanna Baxter (Mecca Bingo Paisley). National Bingo Week also drew interest from 27 more MPs, who have expressed plans to visit clubs in the coming months.
📻 Bingo callers and industry spokespeople take to the airwaves
The generation game story was discussed on regional radio with CEO Miles Baron and 2025’s newly crowned Bingo Caller of the Year, Issy-Mae Hunt from Buzz Bingo, taking to the airwaves for interviews.
With a 10-minute news piece on BBC Breakfast (aired on Friday 4th July) discussing the resurgence of the younger generation in bingo clubs today with a visit to Mecca Luton talking to their customers. The clip also featured Bingo Benj – another previous Caller of the Year – who even called the numbers live on air.
The BBC Breakfast clip was picked up by Channel 4’s Celebrity Gogglebox (aired on Friday 11th July), where it featured in a 3.5-minute segment showcasing celebrities enthusiastically engaging with and discussing their bingo experience.
📱 Social media competition to drive interest
In its first year, The Bingo Association created a National Bingo Week social competition – to encourage all bingo attendees to share pictures of them playing the beautiful game during the week.
🤩 Social media buzz with big name talent joining in
This year’s National Bingo Week had a star-studded line up, with Vanessa Feltz trying her hand out at bingo calling in Luton. During National Bingo Week, she debated on her Channel 5 Daytime Talk Show, Vanessa: Bingo – Is it brilliant or boring? and within the week, she was invited to try it out for herself. The verdict was that it is resoundingly brilliant.
Blue’s Duncan James also enjoyed a night out in Feltham with his mum. Duncan said: “I loved visiting Buzz Bingo with my Mum recently, it was brilliant. There really is something for everyone there. It is one of those games that brings people together of all generations.”
TV presenter Jenny Powell also surprised bingo goers in Manchester.
Miles Baron CEO Bingo Association “This year’s National Bingo Week went to new levels – shining a brilliant light on the contribution that bingo makes to our communities. It truly is a generational game and that is evident with the age of attendees in bingo clubs up and down the country. Although age and lifestyle can sometimes feel like barriers, the desire to spend meaningful time together is something we all share – even if we’re not always sure how to bridge the communication gap. It’s why we wanted to shine a light on a pastime that brings people together regardless of age. Bingo has always been more than just numbers – it’s about connection, conversation and community. Whether you’re 28 or 88 it’s one of the few social activities that everyone can enjoy together.”
Onwards to 2026!
The post 2025 Sees A Triumphant National Bingo Week appeared first on European Gaming Industry News.
WhichBingo.co.uk has just published its 2025 Bingo Players Survey, offering a clear window into how UK bingo players are evolving, both in terms of spending and experience preferences.
Despite economic pressures, the data shows that bingo continues to occupy a resilient niche in the broader gambling ecosystem, especially as players become more value-conscious and hybrid in their play habits. Here are a few key industry-facing insights:
- Average monthly player spend is now £15.77 down sharply from £35.25 in 2023, highlighting a pivot toward budget-friendly engagement and lower-stake recreational play.
- 70.79% of players report playing as much or more than last year, suggesting continued demand despite tightened wallets.
- 44.67% of players now split their time between online and in-person bingo, underscoring the increasing appeal of hybrid play models and opportunities for cross-channel loyalty.
- Millennials now make up nearly 46% of the UK bingo-playing audience, while Gen Z participation is steadily growing, indicating that platform design, tone, and features must evolve to suit younger consumer expectations.
- “Increasingly we are seeing groups of players attending Bingo Clubs representing up to three generations, grandchildren, parents, and grandparents!” Bingo Association Chief Executive Miles Baron said.
- Players cite a preference for brands offering value promotions, flexible payment options, and socially engaging formats, with digital convenience and real-world community experiences both playing pivotal roles.
The full survey results dig deeper into:
- Brand trust signals and social media perceptions
- Preferred game types and device usage
- Emerging attitudes on AI-driven features, sustainability, and call culture
Comments from WhichBingo’s new Managing Editor: “As AI becomes more ingrained in daily life, from ChatGPT to driverless cars, the bingo world will need to adapt too. I believe bingo chat rooms and immersive experiences will grow in value, especially as people seek out the kind of community that bingo naturally fosters.”
“We also recognise that only 61.1% of players currently find comparison sites very valuable. That’s why we’re evolving WhichBingo, starting with changes to our rating system and key user tools to provide clearer, more personalised, and trustworthy guidance for modern players.”
The post WhichBingo Players Survey 2025 appeared first on European Gaming Industry News.
Gila River Resorts & Casinos has announced the opening of a brand-new bingo hall at its newest property, Santan Mountain. To celebrate the launch of bingo at Santan Mountain and unveil its new bingo club, Gila River Resorts & Casinos will be hosting a grand opening event that is open to the public on Aug. 29 – Sept. 1. The grand opening event will be held from 10a.m. to 12p.m. and 4p.m. to 6p.m., at Gila River Resorts & Casinos – Santan Mountain, located at 7101 Gilbert Rd. Chandler, AZ 85249.
Attendees can look forward to seeing the World’s Largest Bingo drum, giveaways, live DJ, a surprise celebrity guest host and more throughout the grand opening weekend. The first 230 guests in line for each session will get to spin the prize wheel and win a free t-shirt, dauber, gift card, hat, varsity jacket, or other prizes while supplies last. Attendees will also have a chance to participate in Santan Mountain’s inaugural bingo games at 12p.m., 5:30p.m., and 6:30p.m. Santan Mountain is offering a “Buy One, Get One Free” special offer for electronic ticket packages during the grand opening weekend, Friday, Aug. 29 – Monday, Sept. 1.
The new state-of-the-art bingo room also will host Bingo After Dark. Also known as B.A.D. Bingo, the exciting late night sessions will take place every Saturday night at 11:30p.m. and include a live DJ, line dancing, glowsticks, cash prizes, and more. Sales start at 9p.m. and spots fill up fast. Attendees won’t want to miss the surprise hosts for the first ever B.A.D. Bingo session at Santan Mountain on Saturday, August 30.
“Bingo has consistently been one of the most beloved and high-energy experiences at our Vee Quiva location, drawing loyal guests and new players alike with every session,” said Gila River Resorts & Casinos’ General Manager, Denise Pfaff. “We knew we had something special, and with the excitement and demand continuing to grow, it only made sense to bring bingo to our newest and most modern property—Santan Mountain. We’re thrilled to introduce a vibrant new way to play and win in a one-of-a-kind setting.”
Santan Mountain’s 13,000-square foot Bingo Club boasts an indoor/outdoor open floor plan with floor-to-ceiling windows offering stunning panoramic views of the San Tan Mountains. The bingo hall also features a world-class sound system and lighting system for an immersive playing experience, a dance floor, sophisticated decor and modern interior design elements, 98inch HDTV’s, and digital bingo options and playing features. Bingo sessions will be hosted daily, with bingo ticket packages ranging from $30-$225.
In addition to the new bingo club, Gila River Resorts & Casinos’ Santan Mountain is a modern gaming destination and home to the largest casino sportsbook in the state, 900+ slot machines and table games, a luxurious High Limit Room, five culinary concepts, three bars and lounges, and live music on the weekends.
The post Gila River Resorts & Casinos Announces Brand New Bingo Venue appeared first on Gaming and Gambling Industry in the Americas.
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