DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.

The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.

Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.

This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.

“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.

After launching Bet It Drives with Alex Pratt’s high-octane debut, GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games—a creative force who went from global cosmetics to multiplayer slots without touching the brakes.

Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels—and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.

In the passenger seat through London’s streets, Helen reveals:

• How she swapped runways and beauty counters for reels and RNGs.
• The principles that helped her thrive in an unfamiliar industry.
• The soundtrack she’d choose for her career journey.
• The most brutal feedback she’s ever had from a customer — and why it mattered.
• iGaming buzzwords she’d ban without hesitation.
• When she’s happy to “network” … and when she’ll firmly “not work.”
• The best parts of her job and why they’re worth more than a paycheck.

“Helen’s story shows us that being brave and smart can lead to big rewards,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.

With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.

Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.

About Bet It Drives

Bet It Drives Show, powered by GR8 Tech, is your Front Seat In the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.

It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.