

Latest News
Allwyn Gives National Lottery Players More Ways to Win
Allwyn, operator of The National Lottery, is giving players more ways to win outside of the main National Lottery games and draws – with new and varied promotions driving further value and excitement.
So far in 2024, Allwyn launched a EuroMillions Valentine’s Day campaign, which, in addition to making 14 UK Millionaires also saw 14 lucky ticket-holders win a trip for two to the Maldives.
This was supported by a tongue-in-cheek, multi-channel campaign – which featured tie-ups with TikTok travel influencers – that brought to life how National Lottery players could seriously upgrade their Valentine’s Day if they scooped one of the amazing prizes on offer. This special event attracted 400,000 more digital players compared to the previous comparable draw.
And, in a first for The National Lottery, the company is currently running a weekly special £10k prize draw. Running over nine weeks, players are entered into the weekly draw by spending £10 or more on National Lottery draw-based games (such as Lotto, EuroMillions, Set For Life and Thunderball) online in the week (between Monday and Sunday).
The £10 spend takes into account people who play by draw-based games by Direct Debit and play in advance for future draws – so the spend doesn’t necessarily have to be for draws in the week itself, as it’s calculated by when the transaction is processed.
And the excitement doesn’t stop there, as the special £15 million “Must Be Won” Big Easter Bank Holiday Lotto Jackpot on April 19 (Saturday) saw three new millionaires created, after three lucky ticket-holders matched five main numbers and the Bonus Ball to win £1.06 million each. As no-one matched all six main numbers, the jackpot rolled down – boosting all prize tiers.
Allwyn’s Marketing & Brand Director, Steve Parkinson, said: “Since the beginning of the year, we’ve been looking at some fun and unique ways to attract new National Lottery players and re-engage former ones. These are delivering further value for players – giving them more to play for – and are creating talkability. Of course, by playing National Lottery games, players raise more than £30 million every week for Good Causes – so this really is a win-win.”
The post Allwyn Gives National Lottery Players More Ways to Win appeared first on European Gaming Industry News.
BETBY
BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.
With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.
GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.
“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”
This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.
By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.
To find out more about BETBY, visit: https://betby.com/
The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.
Latest News
HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator

HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.
Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.
Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”
With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.
Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.
About HIPTHER
HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.
For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.
The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.
Canada
Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”
The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.
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