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BAFTA and DCM release star-studded cinema trailer to celebrate the art of video game storytelling
- Actress Susan Wokoma stars alongside Baldur’s Gate 3 duo, Samantha Béart and Neil Newbon, Doug Cockle (Witcher 3), Jane Douglas (games presenter), and Sir Ian Livingstone, co-founder of Games Workshop.
- The trailer launches in cinema ahead of the 21st BAFTA Games Awards on Tuesday 8 April.
- Research conducted by BAFTA found young adults say video games are important to their wellbeing and a form of social connection (YouGov)
BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on Tuesday 8 April 2025.
The 105 second trailer was produced by Common People Films and DCM Studios, with Jennifer Sheridan directing the film. Susan features alongside famous faces from games – such as Samantha Béart and Neil Newbon from Baldur’s Gate 3 – who share their love for video games with cinema audiences nationwide.
Jeremy Kolesar, Creative Director, DCM Studios, “We’ve seen a flourishing intersection between games, film and TV in the UK. Whether it’s a franchise-inspired series or film, a narrative-driven game, or an engaging acting performance, each medium strengthens the other. We’ve tried to capture this in our third cinema campaign with BAFTA, which draws from the diverse UK games industry to inspire the next generation of talent with an adventurous cinematic experience.”
World-renowned for its annual Film Awards, BAFTA has been celebrating the craft, skill and creativity of the games industry for over 20 years, spotlighting the best games and talent in its annual Games Awards ceremony.
The cinema trailer explores the connectivity between film, games and TV, highlighting the depth of video game storytelling and the many varied games that captivate audiences worldwide.
Tony Roberts, Founder/ EP, Common People Films: “This is the second time BATFA and DCM have asked us to bring their brand and message to life and we’re incredibly proud of the work we deliver for both of them. Having a diverse roster of talent, it was exciting to get our directors to write with a focus in games this time round and we think Jennifer has captured something very special. The games industry is a jewel in the crown of British industry and should be celebrated. Another great collaboration.”
BAFTA and YouGov research
As an arts charity, BAFTA supports the next generation of screen talent through various initiatives, bursaries and scholarships. Three alumni of BAFTA’s programmes were given paid roles on the production of this trailer – Jade Fabiyi (camera), Reece Grant (Art Department) and Shona Hart (Stagehand).
This ethos is reflected in the UK cinema placement of the campaign, which targets 16-34 year-olds during the preshow for multiple blockbuster releases. This includes the new A Minecraft movie, based on one of the best-selling video game franchises of all time.
Recent research conducted by BAFTA with YouGov found that:
- Adults aged 18-34 consider video games as important to wellbeing, with a third (31%) citing video games as a form of self-care (higher than Film – 28% or TV – 27%) and 39% of 18-34s consider video games as a form of social connection (compared to 30% Film/TV).
- Over half of UK adults see games as ‘a form of entertainment’ (54%). However, only 1 in 5 consider games as great storytelling (20%) and there is lower awareness that games contain meaningful messages about today’s world (9%) compared to TV (33%)
- Over half (53%) of 18-34s would trust the quality of a game that has been nominated or won a BAFTA Games Award.
- Two thirds (62%) of UK adults were not aware that some of the world’s most celebrated games are made in the UK, and 1 in 5 would be more likely to play a game made in the UK (21%).
Donna Mathews, Executive Director of Engagement, Marketing and Communications at BAFTA said: “BAFTA is known for celebrating excellence in the screen arts and games are no exception. Our members recognise the craft, skill and creativity that goes into making every game and our Awards showcase the incredible variety of games on offer. Like TV and film, games are a way to explore stories and learn about the world around us and young adults see games as more than a form of entertainment, with many considering games important to their wellbeing and social connection. The UK games industry is a world-leading creative force, with talented people making games up and down the country, so with thanks to DCM and Common People Films we are putting games on the big screen to share our appreciation of this art form with audiences nationwide too.”
Susan Wokoma said: “Film, TV and games are connected by the passion of the people who make it. It takes so many people to make these things and seeing people really take ownership of their story and their passion, that’s the thing that threads throughout all of those mediums.”
Jennifer Sheridan, director, said: “What makes gaming so captivating is its ability to fully immerse you in the story. It invites you to engage with the narrative interactively. The beauty of storytelling in games lies in how your experience can be completely unique, even if you’re playing the same game as someone else. This film celebrates that diversity and the incredible journeys that games can take you on.”
The post BAFTA and DCM release star-studded cinema trailer to celebrate the art of video game storytelling appeared first on European Gaming Industry News.
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Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth

Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced that its Board of Directors (the “Board”) has initiated a review of strategic alternatives to maximize long-term stakeholder value.
To support this initiative, the Company has engaged XST Capital Group LLC (the “Advisor”), a leading boutique investment bank focused on the digital gaming sector.
As part of this process, the Board, alongside the Advisor, will evaluate a range of options to ensure the Company is best positioned for continued growth and innovation. The review reflects the Board’s commitment to prudent corporate governance and its ongoing efforts to optimize the Company’s market position.
“We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence,” said Steven Salz, Co-Founder and CEO of Rivalry. “This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.”
The Company also announces that it has secured a US$650,000 principal amount senior unsecured loan from its existing senior lender, maturing on September 30, 2025, with an interest rate of 10% per annum (the “Loan”). The Loan reinforces the Company’s senior lender’s support for the process and provides the Company with additional flexibility to pursue strategic initiatives.
The post Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth appeared first on Gaming and Gambling Industry in the Americas.
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BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM

The Company promotes Daniel Magariños to continue driving growth and supporting customers in the established and emerging gaming markets in the Latin American region
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Daniel Magariños to Senior Director, Gaming – LATAM.
Since joining BMM Testlabs in 2018, Magariños has consistently demonstrated strategic vision, deep market expertise, and an unwavering commitment to advancing the gaming industry across Latin America. His leadership has played a key role in strengthening customer relationships, driving regional performance, and expanding the reach and impact of BMM’s expert product compliance testing, cybersecurity, and training solutions.
Susana Campañá, BMM Testlabs’ Vice President, Online Sales Europe and South America, said, “This well-earned promotion is a reflection of Daniel’s deep industry knowledge, strong work ethic, and the trusted relationships he has built with our customers across Latin America. We are excited to see Daniel continue contributing to BMM’s growth and providing leadership throughout the Latin American market.”
Magariños brings a wealth of experience and a proven track record of leadership to his expanded role at BMM Testlabs. From 2018-2025, he served as BMM Testlabs’ Sales Manager for South America, where he played a pivotal role in strengthening the Company’s footprint across the region. His career spans decades of success, including serving as Director at Pallana S.A., Sales Manager at Famostar S.A. for six years, and over 16 years as Country Implementation Manager at Citibank N.A.
Based in Peru, Magariños will continue to lead BMM’s regional strategy and support customers across Latin America as the Company expands its presence in both established and emerging gaming markets.
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BiS SiGMA Americas 2025
All set for the start of the 2025 edition of BiS SiGMA Americas

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.
For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.
In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.
Expectation of record attendance
In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.
This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.
Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).
Event map
In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.
BiS SiGMA Americas General Schedule
Monday, April 7th
- 02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
- 06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
- 08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall
Note: There will be no event at Transamerica Expo Center on this day
Tuesday, April 8th
- 09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
- 09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
- 07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
Wednesday, April 9th
- 10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 12:00pm – Centurion MMA fight at VIP Station
- 07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
Thursday, April 10th
- 11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
- 05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
- 10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall
The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
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