Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
ags-–-pioneering-the-future-of-omni-channel-gaming ags-–-pioneering-the-future-of-omni-channel-gaming

AGS

AGS – Pioneering the future of omni-channel gaming

Published

on

 

Zoe Ebling, VP of Interactive at AGS

In today’s rapidly evolving gaming landscape, the potential to deliver entertaining experiences across both digital and physical platforms has become a real advantage, especially in markets where land-based still reigns supreme. Suppliers that operate both in the land-based and online sphere, have a real competitive edge. This is something that AGS has recognised and therefore positioned itself at the forefront of omni-channel gaming. By combining the best of both worlds, innovative online offerings with the proven success of land-based gaming, AGS is setting new industry benchmarks that many competitors have yet to achieve.

Unique capability

Omni-channel gaming isn’t a one-size-fits-all solution. It requires a specialized approach that bridges the gap between online players and brick-and-mortar players in environments where both exist. AGS’s strategy is built on the understanding that while many suppliers excel in either digital or land-based sectors, very few can successfully merge the two.

Having a portfolio that spans both realms allows suppliers to blend time-tested content with innovative digital features, resulting in a richer, more dynamic experience that drives player loyalty and boosts in-game engagement.

Traditional gaming floors have long been a cornerstone of player engagement, and AGS has built on this foundation by adapting its best-selling titles for the digital space. This approach is working particularly well in North America, where players are often already familiar with the games offered on the casino floors, and appreciate a similar experience on their digital devices. But the portfolio is also performing well in mature European markets where video slots are more prominent, highlighting the appeal that the flair of Vegas has around the globe.

Merging innovation with expertise

At the heart of AGS’s omni-channel evolution is its forward-thinking interactive studio. Operating as a distinct entity while enjoying robust support from the broader AGS infrastructure, the interactive team embodies the agile startup mentality that fuels rapid innovation.

This dedicated division has been instrumental in orchestrating coordinated efforts between online and land-based teams to deliver integrated solutions. One such example is the first-of-its-kind simultaneous launch of its Rakin’ Bacon Odyssey® game at Caesars Atlantic City and Caesars Palace Online Casino in 2024. This pioneering move has been followed by additional omni-channel event opportunities with other operators, underscoring the appeal and strength of having games live in both verticals at the same time.

Through regular cross-departmental collaboration, the studio has now refined processes that allow for synchronised development timelines and optimised game placement strategies, ensuring that every launch not only meets but exceeds player expectations.

Shaping the future of gaming

The success of AGS’s omni-channel initiatives is more than just a series of isolated achievements, it signals a broader shift in the industry. As player preferences evolve and technology continues to advance, the integration of online and physical gaming experiences will become an increasingly important tool for operators and suppliers alike.

Despite hundreds of new online games being launched every week, many with innovative mechanics and features, there is still great value in the more traditional content offered on casino floors.

A large demographic of online players prefer this type of content, cementing the opportunities presented for land-based suppliers to venture into the digital realm, by bringing their proven classics to online casinos.

Although it still has its challenges, the expertise, time and resources invested into developing a game for cabinets indicates that the supplier really believes in the content and porting it online should be a natural part of that process.

For game developers operating in both the online and land-based spheres, the advantages are significant. This dual-market approach not only offers a competitive edge over online-only studios, but also ensures that titles originally popular in casinos continue to dominate the slot rankings for years to come.

 

The post AGS – Pioneering the future of omni-channel gaming appeared first on Gaming and Gambling Industry in the Americas.

AGS

AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations

Published

on

ags-ignites-iga-2025-with-next-level-slot-&-table-game-innovations

AGS (NYSE: AGS), a global leader in gaming solutions, is set to showcase a dynamic array of new products at the 2025 Indian Gaming Association (IGA) trade show, April 2-3, in San Diego. From premium slot cabinets and innovative new games to industry-leading table progressives and real-money online gaming solutions, AGS is redefining the gaming experience. With deep roots in tribal gaming, AGS remains committed to advancing technology, enhancing casino floors, and delivering unforgettable player experiences.

Premium Cabinets & Featured Games: The Spectra Experience

  • Spectra™ SL49+ Premium & SL75+: A Premium Gaming Experience
    • Known for its dynamic game mechanics and visually stunning display, the Spectra™ SL49+ Premium offers a top-tier gaming experience built for high-performance play.
    • A large-format cabinet designed for maximum versatility and flexibility, the Spectra™ SL75+ allows operators to access the entire Spectra game library, making it adaptable for diverse floor setups. This cabinet is available in both pod and inline configurations, giving operators multiple options for customizing their game floors.
  • New Games on Spectra™
    • Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash™ introduces vibrant visuals and exciting gameplay, with massive payout potential that adds another thrilling option to AGS’ premium game lineup.
    • AGS introduces its first multi-play experience with So Hot Super 4 Legends™ and So Hot Super 4 Ultimate™, bringing together popular titles like So Hot Frenzy™ and Monkey in the Bank™ on four windows at once. Players get more action with every spin, offering a fresh way to enjoy the beloved So Hot® series.
    • In addition, AGS will showcase more game families on Spectra, including Fortune Frenzy™Mariachi Fortunes Trio™Da Da Da Jin Bao™Kraken’s Fortune™Cash Chain™Dragon Diamond™, and Rakin’ Bacon Triple Oink™.

Step Into the Action: Video Mechanics Meet Classic Stepper Play

  • Revel™ Mech Reel Cabinet
    • Since its debut at IGA 2024, the Revel™ mechanical stepper has made waves, ranking #3 among mechanical reel cabinets in the latest Eilers & Krejcik Gaming cabinet performance report. Its first four titles–Triple Treasure®, Liberty Diamond®, Flaming Reels™ and Diamond Reels™all landed in the top 7 for new core mechanical games in the most recent Eilers & Krejcik Gaming game performance report. With its strong performance and enduring appeal, Revel continues to captivate and dazzle players.
  • New Games: Diamond Nudge™ & Straight Cash Triple Double Spin™
    • Diamond Nudge™ premiered on March 17 at Graton Resort & Casino and is the first AGS stepper game with a reel nudge feature, shifting reels by 2 or 3 positions based on diamond sub-symbols.
    • Straight Cash Triple Double Spin™ is the stepper version of AGS’ popular 3-reel video game and real-money online game, Straight Cash®. It introduces individual reel play in a concatenation-style game. The four-tier progressive scales by denomination and is awarded with max bet symbol combinations.
  • So Hot Grand™ Link
    • The So Hot Grand™ progressive jackpot system can link select mechanical reel stepper and 3-reel video games like Mega Diamond®, Gold Nudge™, and Rakin’ Bacon! Jackpots Bonus Board™creating faster-growing jackpots and keeping excitement high across the floor.

Table Games That Pay Off: Progressives & Big Payouts

  • Bonus Spin Xtreme™ Red Dragon for Baccarat
    • Tailored for high-stakes baccarat players, Bonus Spin Xtreme™ Red Dragon features a stacked wheel, with the smallest prize starting at $588, alongside fast-growing jackpots. Designed for big-reward thrills, it can link across an entire table game pit, amplifying excitement and jackpot potential.
  • Bonus Spin Xtreme™ for Poker Rooms
    • AGS brings its award-winning table game progressive, Bonus Spin Xtreme™, to the poker room, offering operators the opportunity to earn incremental gaming revenue. The system links all progressives within the poker room and can extend across the entire table game pit, driving faster-growing and larger jackpots.

Real-Money Online Gaming: Winning on Every Front

  • Leading the Pack in Online Gaming
    • AGS continues to dominate the online gaming space, holding the #1 new overall supplier spot in the latest Eilers & Krejcik Gaming U.S. online game performance report for five consecutive months and the #1 new slots supplier for eight straight months. Additionally, in the same report, AGSi ranked #1 indexing slot supplier, further solidifying its leadership in the U.S. online gaming market.
  • Award-Winning Online Slot: 3x Ultra Diamond
    • AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond™, solidifying its place at the top of the online gaming industry.
  • Expanding Horizons: AGSi in Brazil
    • With its recent launch in Brazil, AGS is gaining momentum in international markets, further expanding its reach and strengthening its global footprint.

Visit AGS at booth 741 to check out the latest slot cabinets, exciting new games, revolutionary table progressives, and industry-leading real-money online products. AGS is setting the stage for the future of gaming with technology that keeps players engaged and delivers real results for operators.

The post AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

2025 USA TODAY Top Workplaces USA Award

AGS Wins 2025 USA TODAY Top Workplaces USA Award

Published

on

ags-wins-2025-usa-today-top-workplaces-usa-award

 

AGS has announced that it has been named a 2025 USA TODAY Top Workplaces USA Award winner. Recognized for its commitment to fostering an exceptional, people-first culture, AGS ranked in the Top 28% of companies in the 500-999 employee category, placing the company in the Top 100 of companies in this size category across America.

The USA TODAY Top Workplaces USA Award is a prestigious honor that recognizes organizations for their commitment to creating outstanding workplace environments that prioritize employee engagement and satisfaction. AGS’ strong performance in this year’s awards is based on authentic employee feedback gathered through a confidential survey conducted by a third-party, HR research and technology company.

“We’re really proud to be recognized as a Top Workplace. What makes this award so meaningful is that it comes from feedback directly from our employees across all of our U.S. offices. It shows the commitment, passion, energy and teamwork they bring every day. At AGS, we’re all about creating a culture where people can thrive, grow, and be themselves—and this award just proves that we’re doing something right. I couldn’t be prouder of the team we’ve built and the culture we’ve created together,” said David Lopez, CEO of AGS.

The 2025 USA TODAY Top Workplaces USA Award adds to AGS’ impressive list of accolades, including being recognized as a Top Workplace in 2024 for Oklahoma, Las Vegas, and Atlanta, as well as earning the prestigious Best and Brightest Companies to Work For 2024 award both nationally and in Atlanta.

AGS’ dedication to its people-first culture is reflected in its ongoing focus on employee engagement, professional development opportunities, competitive benefits, and work-life balance. These efforts have helped AGS create an environment where employees are motivated and empowered to perform at their best.

The post AGS Wins 2025 USA TODAY Top Workplaces USA Award appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

2025 EKG Slot Awards

AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards

Published

on

ags-wins-top-performing-new-online-slot-game-at-2025-ekg-slot-awards

AGS is thrilled to announce that its innovative real-money online slot game, 3x Ultra Diamond™, developed by AGSi—AGS’ Interactive division—has won the Top Performing New Online Slot Game award at the 2025 EKG Slot Awards. The prestigious award, presented at the February 27, 2025 ceremony at Palms Resort and Casino in Las Vegas, recognizes the game’s exceptional success and its extraordinary impact in the rapidly evolving online gaming landscape.

3x Ultra Diamond is a high-volatility, 3×3 slot game with 9 selectable lines, offering multiple ways for players to win. Developed by AGSi’s in-house online game studio, the game allows players to increase their potential for massive payouts by adjusting their bet per line, which also scales the jackpots. The exciting features include multiple tiers of WILD symbols and dynamic watermark multipliers, which can significantly boost line wins. Jackpots are triggered when players land three WILD symbols of different tiers on a played payline—unlocking thrilling rewards. With classic symbols like Diamonds, BARs, and Sevens, combined with innovative gameplay mechanics, 3x Ultra Diamond delivers an electrifying experience that keeps players on the edge of their seats.

Since its launch, 3x Ultra Diamond has quickly become a standout title in the online gaming space. It debuted in the July 2024 Eilers & Krejcik Gaming (EKG) U.S. Online Game Performance Report, where it soared to the top, ranking #1 in both the “New Top Game Ranks – Overall” and “New Top Game Ranks – Slots” categories. It also earned a Top 5 spot in the “Top Game Ranks – Overall” category. Most recently, the game was honored as a Top Game Spotlight in the February 2025 EKG U.S. Online Game Performance Report, a testament to its enduring popularity and impressive performance.

This award marks another milestone for AGSi, further solidifying its reputation for delivering cutting-edge, in-house developed online content that push the boundaries of player engagement and entertainment.

The post AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending