

Latest News
BETBAZAR promoted King’s Development’s new partnership with ICONIC21
Online casino solutions provider purchases full suite of Live Casino content from ICONIC21 after connecting with the developer via the world’s #1 iGaming marketplace
BETBAZAR – the pioneering company behind the world’s leading B2B iGaming marketplace – has announced it has facilitated another successful partnership deal that will see King’s Development expand its software line-up with the addition of ICONIC21 titles.
Primarily an online casino platform and solutions provider, King’s Development offers clients access to a games aggregator module that instantly connects them with software from many of the industry’s best-known content providers – and this extensive portfolio of state-of-the-art titles will now be significantly enhanced by the addition of ICONIC21’s full suite of Live Casino options.
Known in the iGaming sector for providing clients with branded solutions that can be tailored to their individual business needs, ICONIC21 broadcasts a wide range of games including roulette, blackjack and baccarat from purpose-built studios to provide an unrivalled customer experience.
What really sets the provider apart from other Live Casino specialists, however, is its “Gravity Series” of games – an exclusive offering boasting stunning visuals, lavish backdrops and sky-high multipliers that can boost user engagement through potential maximum wins of 1,000x their bet.
As such, they’ll provide a fresh and unique addition to the King’s Development portfolio that will enable the platform provider to stand out from the competition – and with the BETBAZAR team on hand to facilitate all aspects of the deal and provide ongoing customer support throughout, both companies can already look forward to getting this highly promising new partnership underway.
Filipp Mokichev, General Manager at King’s Development, said: “As a leading online casino platform provider and game aggregator, King’s Development is always looking for new ways to enhance its offering – and the addition of ICONIC21’s full suite of Live Casino games will certainly do just that.
“Having been introduced to the studio’s titles via the BETBAZAR marketplace, we were really impressed with the quality and variety of its offering and the fact the deal could be concluded so quickly means the games are already integrated into our line-up and are available to clients now.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “As an up-and-coming provider of high quality Live Casino games, BETBAZAR’s industry-leading B2B iGaming marketplace plays a key role in putting our brand on operators’ radars and connecting us with great companies like King’s Development.
“It was thanks to BETBAZAR’s introduction that we were able to get talking to the platform provider and begin identifying the gaps in their line-up that ICONIC21 could fill – and with our full suite of games now added to their portfolio, I think the deal will prove a big success for everyone involved.”
Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “At BETBAZAR, we pride ourselves on connecting progressive companies with dynamic solutions – and having only recently added ICONIC21 to our marketplace, we’re thrilled that their games have already been picked up by King’s Development.
“Featuring outstanding production values, professional presenters and a special series of titles that offer unique prize multipliers, ICONIC21’s suite of games really stands out in the Live Casino market and we’re sure they’ll prove to be a popular addition to the King’s Development portfolio.”
The post BETBAZAR promoted King’s Development’s new partnership with ICONIC21 appeared first on European Gaming Industry News.
AGS
AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations

AGS (NYSE: AGS), a global leader in gaming solutions, is set to showcase a dynamic array of new products at the 2025 Indian Gaming Association (IGA) trade show, April 2-3, in San Diego. From premium slot cabinets and innovative new games to industry-leading table progressives and real-money online gaming solutions, AGS is redefining the gaming experience. With deep roots in tribal gaming, AGS remains committed to advancing technology, enhancing casino floors, and delivering unforgettable player experiences.
Premium Cabinets & Featured Games: The Spectra Experience
- Spectra
SL49+ Premium & SL75+: A Premium Gaming Experience
- Known for its dynamic game mechanics and visually stunning display, the Spectra
SL49+ Premium offers a top-tier gaming experience built for high-performance play.
- A large-format cabinet designed for maximum versatility and flexibility, the Spectra
SL75+ allows operators to access the entire Spectra game library, making it adaptable for diverse floor setups. This cabinet is available in both pod and inline configurations, giving operators multiple options for customizing their game floors.
- Known for its dynamic game mechanics and visually stunning display, the Spectra
- New Games on Spectra
- Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash
introduces vibrant visuals and exciting gameplay, with massive payout potential that adds another thrilling option to AGS’ premium game lineup.
- AGS introduces its first multi-play experience with So Hot Super 4 Legends
and So Hot Super 4 Ultimate
, bringing together popular titles like So Hot Frenzy
and Monkey in the Bank
on four windows at once. Players get more action with every spin, offering a fresh way to enjoy the beloved So Hot® series.
- In addition, AGS will showcase more game families on Spectra, including Fortune Frenzy
, Mariachi Fortunes Trio
, Da Da Da Jin Bao
, Kraken’s Fortune
, Cash Chain
, Dragon Diamond
, and Rakin’ Bacon Triple Oink
.
- Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash
Step Into the Action: Video Mechanics Meet Classic Stepper Play
- Revel
Mech Reel Cabinet
- Since its debut at IGA 2024, the Revel
mechanical stepper has made waves, ranking #3 among mechanical reel cabinets in the latest Eilers & Krejcik Gaming cabinet performance report. Its first four titles–Triple Treasure®, Liberty Diamond®, Flaming Reels
and Diamond Reels
–all landed in the top 7 for new core mechanical games in the most recent Eilers & Krejcik Gaming game performance report. With its strong performance and enduring appeal, Revel continues to captivate and dazzle players.
- Since its debut at IGA 2024, the Revel
- New Games: Diamond Nudge
& Straight Cash Triple Double Spin
- Diamond Nudge
premiered on March 17 at Graton Resort & Casino and is the first AGS stepper game with a reel nudge feature, shifting reels by 2 or 3 positions based on diamond sub-symbols.
- Straight Cash Triple Double Spin
is the stepper version of AGS’ popular 3-reel video game and real-money online game, Straight Cash®. It introduces individual reel play in a concatenation-style game. The four-tier progressive scales by denomination and is awarded with max bet symbol combinations.
- Diamond Nudge
- So Hot Grand
Link
- The So Hot Grand
progressive jackpot system can link select mechanical reel stepper and 3-reel video games like Mega Diamond®, Gold Nudge
, and Rakin’ Bacon! Jackpots Bonus Board
, creating faster-growing jackpots and keeping excitement high across the floor.
- The So Hot Grand
Table Games That Pay Off: Progressives & Big Payouts
- Bonus Spin Xtreme
Red Dragon for Baccarat
- Tailored for high-stakes baccarat players, Bonus Spin Xtreme
Red Dragon features a stacked wheel, with the smallest prize starting at $588, alongside fast-growing jackpots. Designed for big-reward thrills, it can link across an entire table game pit, amplifying excitement and jackpot potential.
- Tailored for high-stakes baccarat players, Bonus Spin Xtreme
- Bonus Spin Xtreme
for Poker Rooms
- AGS brings its award-winning table game progressive, Bonus Spin Xtreme
, to the poker room, offering operators the opportunity to earn incremental gaming revenue. The system links all progressives within the poker room and can extend across the entire table game pit, driving faster-growing and larger jackpots.
- AGS brings its award-winning table game progressive, Bonus Spin Xtreme
Real-Money Online Gaming: Winning on Every Front
- Leading the Pack in Online Gaming
- AGS continues to dominate the online gaming space, holding the #1 new overall supplier spot in the latest Eilers & Krejcik Gaming U.S. online game performance report for five consecutive months and the #1 new slots supplier for eight straight months. Additionally, in the same report, AGSi ranked #1 indexing slot supplier, further solidifying its leadership in the U.S. online gaming market.
- Award-Winning Online Slot: 3x Ultra Diamond
- AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond
, solidifying its place at the top of the online gaming industry.
- AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond
- Expanding Horizons: AGSi in Brazil
- With its recent launch in Brazil, AGS is gaining momentum in international markets, further expanding its reach and strengthening its global footprint.
Visit AGS at booth 741 to check out the latest slot cabinets, exciting new games, revolutionary table progressives, and industry-leading real-money online products. AGS is setting the stage for the future of gaming with technology that keeps players engaged and delivers real results for operators.
The post AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations appeared first on Gaming and Gambling Industry in the Americas.
Latest News
New Partnership Between Slotsjudge and Formula Spin

The new deal signed between Slotsjudge and the Formula Spin provider offers an opportunity to review high-quality games and gain valuable insights for more thorough research. Considering the company’s ambitions and fresh ideas, the collaboration will be fruitful.
Collaboration Details & Potential
The collaboration started in March 2025 and it’s certain to grow into a vast range of engaging reviews for readers. The team will receive detailed information about each game directly from the provider and get to know its insights and news first. Thus, the content is certain to boost, while players will access more informative guides and catchy reviews to read.
New Deal & Great Experience for Users
The Formula Spin provider has a good collection of classic slots upgraded with bold designs and mechanics like Gold To Win. For example, 40 Prime Fruits, Hit Classic, and Coin Reel: Hold to Win. The partner offers light games of up to 5MB, guaranteeing a great upload speed within seconds on any device. Its seasoned safety system also deserves mention, including the iTechLabs certificate proving the RNG fairness. The other advantages not to miss include the support of fiat and cryptocurrencies and languages for any need and the provider’s passion for innovation and new trends.
Further Plans: More Reviews & Interviews Expected
This partnership is certain to bring the potential for the Slotsjudge’s growth. Experts plan to overview more games from the provider, adding the results of their own research and comparing their mechanics. The team also plans to reveal the provider’s strengths and highlight them in interviews, blog articles, and other ways to keep readers engaged.
Oleg Galushko, Formula Spin CEO, commented on this: ‘We are excited to partner with Slotsjudge, as this collaboration provides a great opportunity to share insights into the evolution of the iGaming industry, innovations in slot games, and the trends shaping the future of gambling.’
Jekaterina Dubnicka, Head of Marketing & Communications at Slotsjudge, added: ‘I’m always excited about new opportunities for Slotsjudge, especially when it’s a partnership with an ambitious provider that updates the well-known classic slots theme. I believe this collaboration will enhance players’ engagement and entertainment levels.’
The new deal signed between Slotsjudge and the Formula Spin provider offers an opportunity to review high-quality games and gain valuable insights for more thorough research. Considering the company’s ambitions and fresh ideas, the collaboration will be fruitful.
The post New Partnership Between Slotsjudge and Formula Spin appeared first on European Gaming Industry News.
Latest News
More bang for your buck

Troy Paul of SGG Media, on why streamers and influencer amplification are fast becoming the cornerstone of media activation for sportsbook and casino brands
Amplification is crucial to getting the most out of marketing activity and spend, but it’s something that very few online sportsbook brands are doing, let alone getting right.
Amplification means taking marketing campaigns and materials and “amplifying” them through targeted influencers that get the messaging in front of even more people.
Let me explain by way of example.
An operator will pay an athlete millions of dollars a year to create social posts about its sportsbook and offering, including new bonuses and Sunday Football Picks.
Let’s say the athlete is making a post on Monday that says he loves the Kansas City Chiefs in that week’s game and that DraftKings is offering a boost to all players who tail his bet slip.
This post will generate a decent number of impressions and clicks, but this can be “amplified” by having the top Kansas City Chiefs fan accounts retweet it on X or create an Insta story around it.
These influencers will then say things like “I love this play” or “KC fans, don’t miss out!”, boosting the message to more people and ultimately driving engagement and interaction.
In many cases, we have taken posts that will generate around 50,000 impressions and through our network of influencers, make that post go viral with 10x-20x engagement and reach.
Sportsbooks spend millions on their celebrity partnerships and brand ambassadors, but for a few thousand dollars, amplification can turbo-charge engagement with that content and transform KPIs.
And it’s not just sportsbooks that can benefit from this – so too can online casinos, casinos, racetracks and tribal casinos and sportsbooks.
Mastering the art of amplification
The channels through which amplification is the most effective are evolving with live streaming very much king these days.
The audiences behind popular sports and casino live streams are extremely loyal, and those who can lead an audience through an entertaining stream are becoming instrumental to operator growth.
Streamers are the new celebrities and the space as a whole has tons of latent potential to explore and growth to unlock, especially in terms of a media play.
In terms of how it works relating to amplification, let’s take a Tuesday NBA team in a mid-level market as an example. Most NBA fans don’t even know the game is on, let alone where to watch it.
If a popular streamer had the necessary media access to live stream the game, his loyal audience would tune in to watch the stream regardless and then in turn be introduced to the NBA.
Streamers ultimately create a community around the content they are watching, and this can directly translate to a growing audience around a sport, team, player or, of course, a betting brand.
Sportsbook and casino brands need to get in on the amplification action
This is why sportsbook and casino brands need to sign with streamers early and use them to support marketing campaigns and growth initiatives.
For me, developing a product around a streamer’s audience will prove to be an immensely important aspect for growing brand equity and boosting engagement in the months and years ahead.
For example, a client of ours recently created a 1SC promo link for the first 5,000 users to log into their account through the link. The stream reached the 5,000-user cap in 24 hours.
This means 5,000 unique accounts logged into and/or wagered through the social casino account in the 24-hour period, which is an insane metric.
This stands as a perfect example of how an operator can build out a campaign targeted at streaming, and how amplification through streaming resulted in success.
There are tons of opportunities to explore
Of course, this is just one example and there are loads of opportunities for both operators and content creators to get into.
Streamers that can leverage platforms like X, Instagram and TikTok to create a loyal audience that shows up daily for their content will be in an excellent position to monetise through partnerships.
The operators that recognise this trend early, and we are still in the early days of streaming and amplification, will get ahead of the curve in the ever-changing landscape of media activation.
But where there are opportunities there are also challenges and streaming is no different. The big one here is that no post-editing can be done as everything is broadcast in real-time.
This makes it imperative that streaming hosts are well versed in the sportsbook/casino’s brand guidelines and the compliance and responsible gambling elements that come along with it.
Influencer amplification is the cornerstone of media activation
With influencer amplification, brands don’t need to spend millions of dollars with Google AdSense or Meta ads to target fans – even though this is what’s been done up until this point.
With streaming and general influencer amplification, campaigns can be delivered directly to fans that genuinely care about the content.
What’s more, this can be done for pennies on the dollar of what traditional media would cost, and with a much better return.
In short, online and land-based gambling brands can get more bang for their buck.
The post More bang for your buck appeared first on Gaming and Gambling Industry in the Americas.
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